- VideoAmp Bows Cookie-Less, 'Commingled' ID Solution
MediaDailyNews, Karlene Lukovitz - Friday, December 8, 2023
Graph is designed to optimize scalability and accuracy in reaching targeted dem ...
- Google Rethinks Ad Policies For Cryptocurrencies
MediaDailyNews, Laurie Sullivan - Thursday, December 7, 2023
Google has updated its Cryptocurrencies and related products policy to provide guidan ...
- NBA.com Battles Web Visitor Over Video Privacy
MediaDailyNews, Wendy Davis - Wednesday, December 6, 2023
A federal appellate court in New York could soon decide how ...
- Lawmakers Blast Meta's 'Callous Disregard' Of Childrens' Privacy
MediaDailyNews, Wendy Davis - Tuesday, December 5, 2023
"We urge your company to cease sticking its head in the grou ...
- Sen. Markey Warns Automakers Against Selling Connected Car Data
MediaDailyNews, Wendy Davis - Monday, December 4, 2023
His letter to CEOs of 14 car companies says that selling consum ...
- Data Privacy Hassle: What Shoppers Like - And Dislike - About AI Use By Brands
Email Insider, Ray Schultz - Monday, December 4, 2023
Consumers distrust irrelevant or intrusive AI-driven personalization. Data privacy is their t ...
- Montana TikTok Ban Halted By Federal Judge Over Free Speech Concerns
MediaDailyNews, Wendy Davis - Friday, December 1, 2023
The ban "oversteps state power and infringes on the Constitutional rights ...
- Meta Hit With Complaints In Europe Over Paid, Ad-Free Apps
MediaDailyNews, Wendy Davis - Friday, December 1, 2023
"The choice the tech giant is currently providing to consumers is unfa ...
- Shy AI: Over Half Of Marketers Are Reluctant To Admit They're Using It
Email Insider, Ray Schultz - Friday, December 1, 2023
Yet two thirds of marketers have already integrated Gen AI into the ...
- Meta Sues FTC, Claims Enforcement Action Unconstitutional
MediaDailyNews, Wendy Davis - Thursday, November 30, 2023
Meta Platforms on Wednesday escalated its battle with the FTC over teen ...
- Confidence About Cookieless Future Varies By Job Rank
Research Intelligencer, Robert Williams - Friday, December 1, 2023
C-suite marketing leaders and CEOs tend to be more optimistic than lower-lev ...
- Judge Sides With FTC In Fight With Meta Over Teens' Data
MediaDailyNews, Wendy Davis - Tuesday, November 28, 2023
A federal judge on Monday rejected Meta Platforms' request to block t ...
- Shopify Prevails In Privacy Lawsuit
MediaDailyNews, Wendy Davis - Tuesday, November 28, 2023
Siding with Shopify, a federal appellate court on Tuesday refused to revi ...
- California Privacy Regulator Floats New Restrictions On Ad Profiling
MediaDailyNews, Wendy Davis - Monday, November 27, 2023
California's privacy agency on Monday floated potential regulations that would require compani ...
- X Corp. Defeats Claim That Ad-Targeting Slip-Up Violated Washington State Law
MediaDailyNews, Wendy Davis - Friday, November 24, 2023
A federal judge has dismissed a lawsuit claiming X Corp. violated ...
- Google Confirms January Cookie Deprecation
MediaDailyNews, Laurie Sullivan - Monday, November 27, 2023
Johann Hofmann, senior software engineer at Google, published an in-depth series ...
- Amazon, TikTok, Spotify High On List Of Mobile Data-Sharing Apps
Performance Marketing Insider, Laurie Sullivan - Friday, November 24, 2023
Mobile web traffic and apps play a major role in shopping th ...
- United Airlines Reportedly Mulls Behavioral Targeting Play
PolicyBlog, Wendy Davis - Wednesday, November 22, 2023
Apparently not content with merely transporting passengers from one city to anothe ...
- Publishers Forecast To Lose $54B In Revenue From Ad-Blocking
MediaDailyNews, Laurie Sullivan - Monday, November 20, 2023
Publishers are estimated to lose $54 billion in ad revenue globally d ...
- Judge Refuses To Scrap X Corp. Deal With FTC Over Ad-Targeting Snafu
MediaDailyNews, Wendy Davis - Friday, November 17, 2023
A federal judge said he lacked authority to terminate or revise ...
- AI Sketch: B2C Brands See Benefits - And Ethical Concerns
Email Insider, Ray Schultz - Friday, November 17, 2023
Marketers list privacy as their main concern, followed by IP issues, Movab ...
- Here's Why Multicultural Consumers Are More Concerned About Privacy Issues
MAD, Mario Carrasco - Thursday, November 16, 2023
It is crucial for businesses collecting and using zero-party data from multicultur ...
- Philly Inquirer Must Face Privacy Suit Over Facebook Pixel
MediaDailyNews, Wendy Davis - Thursday, November 16, 2023
The Philadelphia Inquirer must face a privacy lawsuit alleging it wrongly transmi ...
- Ban On Targeting Would Boost Newspapers, Promote Kids Safety, Advocacy Group Says
PolicyBlog, Wendy Davis - Thursday, November 16, 2023
"Many of the ills of today's internet have a single thing ...
- Economic Impact On Performance
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 15, 2023
A disconnect between consumer sentiment and behavior has driven the economy, purchas ...
- The Humble Shopper: What Consumers Really Want From Brands
Email Insider, Ray Schultz - Tuesday, November 14, 2023
Discounts are less important than some marketers might think, Braze reports. ...
- TikTok Presses Judge To Toss Privacy Claims Over Pixel Tracking
MediaDailyNews, Wendy Davis - Monday, November 13, 2023
"Plaintiffs point to no misrepresentation that gave anyone a reason to expe ...
- IAB Launches Multi State Privacy Accountability Certification
MediaDailyNews, Karlene Lukovitz - Tuesday, November 14, 2023
Ad-tech companies can now opt for a certification process showing compliance ...
- Car Companies Prevail In Privacy Battle Over Text Message Interception
MediaDailyNews, Wendy Davis - Friday, November 10, 2023
A federal appeals court won't revive claims that car manufacturers violated ...
- Disney Must Face Privacy Suit Over Oracle Pixel
MediaDailyNews, Wendy Davis - Thursday, November 9, 2023
Disney must face claims that it violated California and Pennsylvania wiretap la ...