- Two Ad-Tech Firms Partner On CTV/OTT Audience Targeting
Real-Time Daily, Tobi Elkin - Wednesday, March 1, 2017
Audience measurement and data platform Tru Optik is partnering with Videology. T ...
- Addante: Rubicon Restructuring Driven By 'Decision To Move Out Of Buy-Side'
Real-Time Daily, Tobi Elkin - Tuesday, February 28, 2017
In a conversation with "Real-Time Daily," Rubicon Project CEO Frank Addante explain ...
- Rubicon Project Names CFO, VP Product Management
Real-Time Daily, Tobi Elkin - Monday, February 27, 2017
Amid a restructuring, ad-tech firm Rubicon Project said David Day will ser ...
- AOL, Adsquare Form Data Partnership To Improve Audience Targeting
Real-Time Daily, Tobi Elkin - Monday, February 27, 2017
AOL and mobile data exchange adsquare formed a partnership to bring adsquare ...
- Global Media Firm Launches Native Ad Channel Via Data-Driven Agency
Real-Time Daily, Tobi Elkin - Thursday, February 23, 2017
Matomy Media Group said its data-driven advertising agency dubbed "mtmy" will off ...
- Report Evaluates Performance Of Digital, Self-Service Programmatic Campaigns
Real-Time Daily, Tobi Elkin - Wednesday, February 22, 2017
Size does matter-as in the size of digital display ads when ...
- MRC Extends Innovid's Accreditation For Viewability Metrics
Real-Time Daily, Tobi Elkin - Wednesday, February 22, 2017
Cross-screen video ad platform Innovid said the Media Rating Council (MRC) extend ...
- Editorial Content Is More Memorable Than Social News Feed Content
Real-Time Daily, Tobi Elkin - Wednesday, February 22, 2017
A new study conducted by Neuro-Insight found that the value of high-quali ...
- Display Ad Sales Techniques Don't Transfer To Video
Online Video Daily, Craig Berlingo - Friday, February 17, 2017
In fact, they're quite different animals, as display sales executives learn wh ...
- Teads Said It Racked Up $200M In Revenue In 2016
Real-Time Daily, Tobi Elkin - Wednesday, February 15, 2017
Outstream video advertising provider Teads reported that it logged $200 million ...
- BHD Taps SpotX To Help Monetize Its Content On A Global Scale
Real-Time Daily, Philip Rosenstein - Wednesday, February 15, 2017
BHD, the Vietnamese broadcast and digital video company, has tapped SpotX ...
- SoundCloud Partners With Rubicon Project To Sell Audio, Video Inventory Programmatically
Real-Time Daily, Philip Rosenstein - Thursday, February 16, 2017
SoundCloud has partnered with Rubicon Project to make its premium audio a ...
- 33Across Names Ex-AOL Exec To COO, Promotes Engineering Leader TO CTO
Real-Time Daily, Tobi Elkin - Thursday, February 16, 2017
33Across names former AOL Executive David Jacobs COO, and promotes Shyam Kuttikk ...
- The Trade Desk Reports More than $1 Bil In Gross Spend On Its Platform In '16
Real-Time Daily, Tobi Elkin - Thursday, February 16, 2017
The Trade Desk reported Q4 earnings and fiscal-year 2016 earnings at t ...
- YuMe Programmatic Revenue Reaches $21.2 Mil For 2016
Real-Time Daily, Philip Rosenstein - Friday, February 17, 2017
YuMe's full year 2016 revenue was $160.4 million, down from $173.3 milli ...
- How I Got Ripped Ads
Programmatic Insider, John Motavalli - Wednesday, February 1, 2017
If there is a programmatic indication that I will put up wi ...
- The Rise Of The Publisher-Buyer Matchmaking Specialist
Real-Time Daily, Philip Rosenstein - Friday, January 27, 2017
With the growth of programmatic ad spend, and the increase in t ...
- Centro's Political Arm Saw 80% Success Rates In 2016 Cycle
Real-Time Daily, Philip Rosenstein - Thursday, January 26, 2017
Centro announced on Thursday that 80% of its political clients in t ...
- Getting Views By Not Appearing To Be Marketing
Programmatic Insider, John Motavalli - Wednesday, January 25, 2017
The goal of a Budweiser World Series that has had more th ...
- Ad-Tech Vets Weigh In On Rubicon's Potential Options, Scenarios
RTBlog, Tobi Elkin - Friday, January 20, 2017
With the news last week that ad-tech stalwart Rubicon Project is explori ...
- AppNexus Expands Technology, Programmatic Sales Partnership With Microsoft To Mexico
Real-Time Daily, Tobi Elkin - Thursday, January 19, 2017
Ad-tech firm AppNexus said it will deploy its Publisher Suite for t ...
- YuMe Launches Vertical Video Format For Mobile
Real-Time Daily, Tobi Elkin - Wednesday, January 18, 2017
YuMe has announced the launch of an immersive mobile vertical video ...
- Extreme Reach Appoints Bill Bagshaw CRO, Improves Client Services
Real-Time Daily, Tobi Elkin - Tuesday, January 17, 2017
Cloud computing platform Extreme Reach has tapped Bill Bagshaw as chief reven ...
- The Potential For Real-Time Video Ad Insertion And VR
RTBlog, Tobi Elkin - Tuesday, January 17, 2017
What's the potential for real-time video ad insertion into live streams? A ...
- What's The Potential For Programmatic Video?
RTBlog, Tobi Elkin - Friday, January 13, 2017
At CES 2017 there were plenty of new gadgets and technologies, a ...
- Facebook Isn't Making Enough Money?
Programmatic Insider, John Motavalli - Wednesday, January 11, 2017
Facebook is taking one of the first steps to becoming an unbeatab ...
- Report Documents 'Unprecedented Change' In Global Ad Landscape
Real-Time Daily, Tobi Elkin - Wednesday, January 11, 2017
The global advertising landscape experienced "unprecedented change" in 2016 with data, automatio ...
- Facebook's Plan For Mid-Roll Video Ads Is An Interesting Proposition For Publishers
RTBlog, Tobi Elkin - Wednesday, January 11, 2017
Facebook's plan to show ads in the middle of its videos a ...
- Spongecell Launches HTML5 Format For Personalized Video
Real-Time Daily, Tobi Elkin - Tuesday, January 10, 2017
Spongecell, a provider of programmatic creative technology, announced the release of ...
- Sharethrough Bows Integration With Adelphic, Looks To Boost Native Investment For Ad Buyers
Real-Time Daily, Tobi Elkin - Tuesday, January 10, 2017
Native advertising supply-side platform (SSP) Sharethrough announced a native programmatic ad integrati ...