- Videology Aims To Educate Industry On Video Header Bidding
Real-Time Daily, Tobi Elkin - Tuesday, April 4, 2017
Videology released the latest installment of its Knowledge Lab educational series ...
- Google Claims Its YouTube Ad Problem Is Small
Around the Net in Real-Time, Tobi Elkin - Monday, April 3, 2017
Google's YouTube ad problem -- that marketers found some of their a ...
- Google Allows Boycotting Marketers To See Which Videos Their Ads Could Run Against
Around the Net in Real-Time, Tobi Elkin - Thursday, March 30, 2017
Facing backlash and boycotts by marketers over ads appearing next to extremi ...
- Connatix Launches Platform Focused On Brand Safety
Real-Time Daily, Philip Rosenstein - Thursday, March 30, 2017
Connatix, a native advertising platform for premium publishers, launched the platform Connat ...
- What's Next For Native Outstream Video?
Native Insider, Tobi Elkin - Wednesday, March 29, 2017
Native outstream video is an ad format that can help strengthen engageme ...
- YouTube Walks A Tightrope
Programmatic Insider, John Motavalli - Wednesday, March 29, 2017
I spent serious time trolling YouTube, without an ad blocker, to te ...
- Study: Most Consumers Served No More Than One Viewable Impression During A Campaign
Real-Time Daily, Tobi Elkin - Wednesday, March 29, 2017
New findings reveal that 70% to 85% of consumers are served ...
- Spotify's Acquisition Of MightyTV Aims To Boost Programmatic And Personalization
Around the Net in Real-Time, Tobi Elkin - Tuesday, March 28, 2017
Spotify on Monday acquired content recommendation engine MightyTV in a bid ...
- Sling TV's Partnership With Adobe On Programmatic Advertising
RTBlog, Tobi Elkin - Monday, March 27, 2017
Sling TV 's diving into programmatic advertising with Adobe. Sling will te ...
- Lack Of Brand Safety Is A 'Death Spiral' For Marketers
RTBlog, Tobi Elkin - Friday, March 24, 2017
As more advertisers curtail non-search advertising on its platform, Google finds itse ...
- Drawbridge, Teads Team On Outstream Video Inventory Across Devices
Real-Time Daily, Tobi Elkin - Thursday, March 23, 2017
Drawbridge and outstream video provider Teads are teaming up to help markete ...
- Native Digital Display Ad Spending Projected To Reach $22B
Native Insider, Tobi Elkin - Wednesday, March 22, 2017
As more advertisers turn to native advertising and branded content and publishe ...
- Taboola Bows Native, Video Ad Integration With The Trade Desk
Real-Time Daily, Tobi Elkin - Wednesday, March 22, 2017
Content discovery platform Taboola said it will collaborate with The Trade De ...
- SpotX Expands In Europe, APAC, Reports 33% Transaction Growth In 2016
Real-Time Daily, Philip Rosenstein - Thursday, March 23, 2017
SpotX, a video inventory management platform, released full-year growth figures for 201 ...
- Dutch Telecom Firm Altice To Acquire Teads For $307 Million
Real-Time Daily, Tobi Elkin - Tuesday, March 21, 2017
Dutch telecom giant Altice said it will acquire Teads, an outstream vid ...
- Advertisers Could Lose $16.4 Bil To Online Ad Fraud In 2017
Around the Net in Real-Time, Tobi Elkin - Friday, March 17, 2017
New research suggests that ad fraud may cost brands $16.4 billion global ...
- Ad Tech Firms Seek Scale Via Programmatic Native Video Integrations
Real-Time Daily, Tobi Elkin - Wednesday, March 15, 2017
With the goal of enabling media buyers to buy native video ...
- MediaBrix Rebrands As Receptiv, Launches DMP
Real-Time Daily, Tobi Elkin - Wednesday, March 15, 2017
MediaBrix, an in-app mobile video ad platform, on Wednesday said it h ...
- Rubicon Reports Weak Q4, Barrett Replaces Addante As CEO
Real-Time Daily, Tobi Elkin - Tuesday, March 14, 2017
As it reported weak Q4 earnings and a 20% year-over-year drop ...
- Sizmek Partners With BrightLine To Offer Connected TV Across All Screens
Real-Time Daily, Tobi Elkin - Monday, March 13, 2017
Ad-tech firm Sizmek and BrightLine, an advanced TV advertising provider, have join ...
- AcuityAds To Acquire Visible Measures For $10M Cash
Real-Time Daily, Tobi Elkin - Friday, March 10, 2017
Ad-tech firm AcuityAds Holdings Inc. said it will spend $10 million ...
- Conde Nast, NBCU, Vox Team To Deliver Mobile Video, Branded Content
Real-Time Daily, Tobi Elkin - Thursday, March 9, 2017
Conde Nast, NBCUniversal and Vox Media have joined forces to deliver mobi ...
- NYT Builds Programmatic Direct Sales Team
RTBlog, Tobi Elkin - Tuesday, March 7, 2017
Publishers, like marketers, have created in-house programmatic sales teams and trading desk ...
- Facebook Is Looking To Segue Into Orginal Video Programming
Around the Net in Real-Time, Tobi Elkin - Monday, March 6, 2017
Facebook is looking to get into TV-like video programming in several genres--sport ...
- Former TiVo Exec Named To Lead Advanced TV Effort
Real-Time Daily, Tobi Elkin - Monday, March 6, 2017
Video marketing tech firm Eyeview announced the appointment of Brian Katz ...
- Video Ad Effectiveness Firm Promotes Katie Evans To Chief Operating Officer
Real-Time Daily, Tobi Elkin - Monday, March 6, 2017
Video ad effectiveness firm Tremor Video promoted Katie Evans to chief operati ...
- Xaxis Names Bob Walczak EVP, Global Products
Real-Time Daily, Tobi Elkin - Thursday, March 2, 2017
WPP's programmatic agency Xaxis named Bob Walczak EVP, global products, a new ...
- Ad Buyers Push Snapchat To Have Metrics Audited
Around the Net in Real-Time, Tobi Elkin - Wednesday, March 1, 2017
With Google's YouTube and Facebook submitting to rigorous metrics audits by t ...
- Programmatic Platform Brings Campaign-Level Audience Measurement For Connected TV
Real-Time Daily, Tobi Elkin - Wednesday, March 1, 2017
YuMe said it has joined with Nielsen to launch a programmatic platform-bas ...
- Teads Names Ad Vet Marc Zander Global VP, Client Partnerships
Real-Time Daily, Tobi Elkin - Wednesday, March 1, 2017
Outstream video advertising marketplace Teads named Marc Zander to the newly creat ...