- Mobile Video Click Fraud Jumped Nearly 3x In First Four Months Of '17
Digital News Daily, Tobi Elkin - Tuesday, June 20, 2017
The findings of a new report revealed that mobile video click fra ...
- IAS Expands Partnership With Facebook, Adds Video Metrics
Digital News Daily, Tobi Elkin - Wednesday, June 14, 2017
Seeking to address concerns over transparency, viewability, and third-party measurement, Integral ...
- Teads Elevates Daily To Global President, Tran Promoted To CSO
Digital News Daily, Philip Rosenstein - Monday, June 12, 2017
Jim Daily, Teads' president of U.S. and Canada, has been promoted ...
- The Future Of Programmatic TV
Around the Net In Digital, Tobi Elkin - Monday, June 5, 2017
Programmatic currently comprises a modest share of overall TV spending, but it ...
- The Mobile, Virtual, 360-Degree Future Of Header Bidding
RTBlog, Philip Rosenstein - Monday, June 5, 2017
The emergence of header bidding, particularly the server-to-server variety, has minimized laten ...
- How Should Ad Tech Confront Authenticated Customer Data Challenge?
RTBlog, Tobi Elkin - Friday, June 2, 2017
Authenticated customer data in omnichannel marketing is a challenging issue. How do ...
- How Will Fake News Affect Online Ad Budgets?
RTBlog, Tobi Elkin - Thursday, June 1, 2017
A survey by Yahoo's BrightRoll found 31% of digital media decision-makers poll ...
- Facebook Tests 'Audience Direct' Tool
Around the Net in Real-Time, Tobi Elkin - Wednesday, May 24, 2017
Aiming to help media companies sell digital video advertising on their W ...
- Programmatic Tech Isn't Entirely To Blame For Brand-Safety Problems
Around the Net in Real-Time, Tobi Elkin - Tuesday, May 23, 2017
Nick Hawley, head of screen strategy and innovation for Amnet ANZ, argu ...
- Facebook's Guidelines For Moderators Shed Light On Brand Safety
Around the Net in Real-Time, Tobi Elkin - Monday, May 22, 2017
Cutting to the heart of the brand safety issue, The Guardian g ...
- Study: Advanced Video Ad Performs Better Than Pre-Roll Video Ads
Real-Time Daily, Tobi Elkin - Tuesday, May 16, 2017
A new study suggests that so-called "advanced video advertising" offers better performan ...
- Kaltura Partners With Streamlyzer On Real-time Intelligence For TV Platform
Real-Time Daily, Tobi Elkin - Tuesday, May 16, 2017
Video technology firm Kaltura said it partnered with analytics provider Streamlyzer ...
- Dads Are More Emotional Than Moms When Watching Video Ads
RTBlog, Tobi Elkin - Thursday, May 11, 2017
Mother's Day is coming up this weekend -- but new research fin ...
- Study Finds Social Platforms Preferred As Video Ad Partners
RTBlog, Tobi Elkin - Tuesday, May 9, 2017
A new study on digital video found that 68% of participants belie ...
- YouTube Brand Safety Issues Caused 5% Of Top Advertisers To Leave
Around the Net in Real-Time, Tobi Elkin - Monday, May 8, 2017
Analytics firm Media Radar estimated that 5% of the leading advertisers suspend ...
- Tapjoy Finds Strong Viewability For Rewarded Videos In Gaming Apps
Real-Time Daily, Tobi Elkin - Thursday, May 4, 2017
Viewability rates for in-app video ads are pretty strong when it com ...
- Rubicon Project Beats Revenue Estimate With Q1 Earnings
Real-Time Daily, Tobi Elkin - Thursday, May 4, 2017
As it struggles to regain its footing, Rubicon Project reported Q1 20 ...
- IAB Study: 80% Of Marketers Set To Spend More On Original Digital Video
RTBlog, Tobi Elkin - Thursday, May 4, 2017
The Interactive Advertising Bureau's (IAB) fourth annual video ad spend study fou ...
- AppNexus Launches Multimedia Auction Technology, Video Ad Format
Real-Time Daily, Tobi Elkin - Thursday, April 27, 2017
Aiming to help publishers improve monetization, AppNexus launched a multimedia auctions technolo ...
- ComScore Makes Viewablity Data Free For All
RTBlog, Tobi Elkin - Thursday, April 27, 2017
ComScore's decision to make its viewability data free to all by t ...
- HuffPost Pares Ad Tech Vendors, Dives Into New Ad Formats
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 26, 2017
The Huffington Post is now HuffPost, part of an effort to rebra ...
- AT&T's AdWorks Unveils Media Lab, Touts Cross-Screen Addressable Advertising
Real-Time Daily, Tobi Elkin - Wednesday, April 26, 2017
AT&T's AdWorks unit unveiled a sleek new media lab packed with interacti ...
- Google Makes TV Ad Inventory Available To Buy In DoubleClick Bid Manager
Real-Time Daily, Tobi Elkin - Monday, April 24, 2017
As more marketers look to reach their audiences across screens and device ...
- Forecast: Nearly 80% Of U.S. Display Spending Will Be Programmatic
Real-Time Daily, Tobi Elkin - Tuesday, April 18, 2017
Despite the fact that programmatic media and ad tech, in general, ha ...
- Ad Tech Product And Partner News: Week Of April 10
Real-Time Daily, Tobi Elkin, Philip Rosenstein - Friday, April 14, 2017
MediaMath, SpotX, NinthDecimal, and Taykey were among the ad-tech companies launching n ...
- Virool Addresses Mobile Market With New Vertical Video Exchange
Real-Time Daily, Tobi Elkin - Wednesday, April 12, 2017
In a bid to help spur the creation of video ads f ...
- How YouTube Ads Work, In 4:30 Video
Around the Net in Video, P.J. Bednarski - Monday, April 10, 2017
In less than five minutes, a new CGP Grey YouTube video explai ...
- Serving 360, VR Ads Programmatically
Real-Time Daily, Philip Rosenstein - Monday, April 10, 2017
VR and 360 video advertising platform, OmniVirt, worked with ABC to programmatical ...
- Brand-Safety Problems Can't Be Solved With Tech Alone
RTBlog, Tobi Elkin - Thursday, April 6, 2017
Brand safety can't be assured with technology 100% of the time ...
- Cox Enterprises Launches Unified Programmatic Platform
Real-Time Daily, Philip Rosenstein - Wednesday, April 5, 2017
Cox Enterprises announced the launch of COMET (Cox Media Technology), a programmat ...