- CNBC, Monday, May 8, 2017 6:34 AM
Analytics firm Media Radar estimated that 5% of the leading advertisers suspended advertising on YouTube due in April compared to the prior month due to brand safety issues that emerged a couple of
months ago. The 5% are reportedly "customers of Google Preferred, YouTube's program for advertising on its top-tier videos," according to a CNBC report. CNBC reported that media buying firm
Havas pulled its U.K. clients, and several brands including L'Oreal, McDonald's, Audi, Starbucks, Pepsi, Dish Network, and General Motors ads from YouTube and other Google platforms. Google is working
to address the problems.
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