- YouTube Plans To Beef Up Human Moderators, Tighten Advertising Rules
Digital News Daily, Alex Weprin - Tuesday, December 5, 2017
In response to concerns about extremist and inappropriate content, YouTube plans ...
- Mobile Marketing Platform Swrve Jumping To OTT
Digital News Daily, Alex Weprin - Friday, December 1, 2017
Swrve, a mobile marketing and consumer engagement platform company, is expanding i ...
- Innovid Acquires Data Intelligence Firm Taykey
Digital News Daily, Alex Weprin - Thursday, November 30, 2017
The companies plan to pair Innovid's video views and data with Taykey ...
- Study: 80% Of Brands Plan To Boost Video Spending In 2018
Digital News Daily, Alex Weprin - Tuesday, November 28, 2017
According to a new white paper from video ad technology company Innovi ...
- Mobile Video Ad Platform Receptiv Launching OutStream Product, 'Reveal'
Digital News Daily, Alex Weprin - Thursday, November 16, 2017
The mobile video advertising platform Receptiv is launching an outstream video produc ...
- Automated Video Set To Boom: Wibbitz, Connatix Complete Funding Rounds
Digital News Daily, Alex Weprin - Tuesday, October 24, 2017
Two tech companies that automatically create videos have raised a combined $ ...
- Do We Really Want To "Pivot" To Video?
Show Daily: Videos, Staff Writers - Tuesday, October 24, 2017
A number of companies have announced radical cuts to their editorial te ...
- Oath Benefitting from Google-Facebook Duopoly
Show Daily: Videos, Ross Fadner - Tuesday, October 10, 2017
Are publishers combating or benefitting from the Google-Facebook duopoly? Speaking on t ...
- Trade Desk To Access DISH, Sling, A+E, Bloomberg Premium Inventory Via Tremor
Digital News Daily, Joe Mandese - Thursday, September 7, 2017
The Trade Desk on Thursday morning announced a "deeper integration" with Trem ...
- GTCR Acquires Majority Stake In Simplifi Holdings
Digital News Daily, Tobi Elkin - Thursday, August 31, 2017
Private equity firm GTCR announced it has purchased a majority stake ...
- Luxembourg-Based RTL Group Acquires SpotX
Digital News Daily, Tobi Elkin - Wednesday, August 30, 2017
RTL Group, an original investor in SpotX, will acquire a 36.4% sta ...
- Setting The Top Of The Funnel Higher
Show Daily: Videos, Steve Smith - Thursday, August 24, 2017
The marketer's job is to get the audience -- not to assu ...
- Fox Vs. Newsy: How OTT Can Be Different
Show Daily: Videos, Staff Writers - Thursday, August 24, 2017
As the fastest-growing segment of TV ad spend, OTT has a potenti ...
- Taking a Law School Approach to Video Strategy
Show Daily: Videos, Staff Writers - Thursday, August 24, 2017
During last week's TV & Video Insider Summit, Freshly's Director of Custom ...
- Reconciling Marketing Effort with Retail Lift
Show Daily: Videos, Staff Writers - Thursday, August 24, 2017
In retail, where measurement is hazy, how do marketers reconcile their effor ...
- Header Bidding Continues To Grow, Bolstered By Mobile Adoption
RTBlog, Philip Rosenstein - Monday, August 21, 2017
Header bidding is now "synonymous" with programmatic advertising, claims PubMatic's Q2 Quarter ...
- Uproxx Bows Programmatic Guaranteed Ad Buying Option
Digital News Daily, Tobi Elkin - Friday, August 18, 2017
Uproxx Media Group, which runs web properties geared to millennial men, sa ...
- Gloss Media To Serve Ads Programmatically Using SpotX Platform
Digital News Daily, Philip Rosenstein - Tuesday, August 15, 2017
Gloss Media, a digital out-of-home publisher that targets affluent female shoppers ...
- The Trade Desk Reports $72.8M Q2 Revenue, 54% Year-Over-Year Increase
Digital News Daily, Tobi Elkin - Friday, August 11, 2017
The Trade Desk increased its full-year revenue expectations to $303 million. I ...
- Taptica Acquires Tremor Video's Demand-Side Platform For $50M
Digital News Daily, Tobi Elkin - Monday, August 7, 2017
Taptica International acquired Tremor Video's buyer platform for a total consideration ...
- Rubicon Project Launches New Outstream Video Format
Digital News Daily, Philip Rosenstein - Thursday, August 3, 2017
Rubicon Project announced on Thursday the launch of a new outstream vid ...
- Ad Spend Increases 150% For Linear TV Campaigns Using 'Advanced' Data
Digital News Daily, Philip Rosenstein - Thursday, July 27, 2017
Use of advanced data -- especially first-party data -- is rising, accordi ...
- AerServ Clients Can Now Transact On Cost-Per-Completed-View Basis
Digital News Daily, Philip Rosenstein - Tuesday, July 18, 2017
AerServ announced on Tuesday that clients now have the ability to transa ...
- YuMe And Mediaocean Partner On Cross-Screen TV Ad Buying
Digital News Daily, Tobi Elkin - Wednesday, July 12, 2017
Aiming to extend the reach of TV media buying and facilitate cross-chann ...
- DataXu And Teads Partner On Access To Video Ad Formats
Digital News Daily, Tobi Elkin - Wednesday, July 12, 2017
DataXu and Teads said they're partnering to enable DataXu to purchase n ...
- Programmatic Buying Declines 12% In Q1
Digital News Daily, Tobi Elkin - Monday, July 10, 2017
MediaRadar's 2016 Consumer Advertising Report, which analyzed ad spend and ad buyi ...
- Facebook Bows Video, Targeting, Reporting Tools To Boost Mobile Shopping
Digital News Daily, Tobi Elkin - Monday, July 3, 2017
While most people are focused on the beginning of summer, Facebook alrea ...
- MRC's YouTube Audit Takes Aim At Brand Safety Woes
Digital News Daily, Philip Rosenstein - Wednesday, June 28, 2017
The Media Rating Council (MRC) began auditing measurements released by Google's YouTu ...
- AI: The Future Of Digital Marketing (And Everything Else)
RTBlog, Philip Rosenstein - Monday, June 26, 2017
The idea of artificial intelligence (AI) has been around for decades, a ...
- SpotX Teams Up With Immersion On Haptic-Responsive Video Advertising
Digital News Daily, Tobi Elkin - Thursday, June 22, 2017
SpotX said it has partnered with Immersion Corp., a developer of hapt ...