- Teads Topped $317M Revenue In 2017
Digital News Daily, Alex Weprin - Wednesday, March 21, 2018
The revenue numbers come as Teads positions itself as a video-first alternati ...
- SpotX And Pluto TV Expand OTT Monetization Offerings
Digital News Daily, Alex Weprin - Thursday, March 15, 2018
The deal will include use of SpotX's Demand Facilitation services, which coun ...
- Uproxx Launches Programmatic Pre-Roll Video Product
Digital News Daily, Alex Weprin - Monday, March 12, 2018
The Uproxx Video Amplifier was designed to work with an individual brand ...
- YouTube Reinstates Advertising On Logan Paul's Channel
Digital News Daily, Alex Weprin - Tuesday, February 27, 2018
He will be operating in a 90-day probationary period, and his chann ...
- Pixability Launches Video-Focused Self-Serve Ad Platform
Digital News Daily, Alex Weprin - Wednesday, February 28, 2018
The new platform allows marketers or agencies to plan, buy and targ ...
- IAB Rolls Out Primer On Advanced TV Targeting
Digital News Daily, Alex Weprin - Tuesday, February 20, 2018
The document aims to create "an opportunity to provide further education ...
- Brandzooka Launches Self-Serve Connected TV Ad Platform
Digital News Daily, Alex Weprin - Thursday, February 15, 2018
"Basically the platform unleashes a Facebook-level, barrier-free platform to deliver OTT a ...
- TrueX Taps Pooja Midha As President
Digital News Daily, Alex Weprin - Wednesday, February 14, 2018
Midha, who had been senior VP of digital ad sales and operatio ...
- Snap's Ad Sales Chief Steps Down
Digital News Daily, Alex Weprin - Tuesday, February 13, 2018
Jeff Lucas, who joined the tech company from Viacom in 2016, ...
- JW Player, SpotX Team For One-Click Programmatic Video Header Bidding
MediaDailyNews, Joe Mandese - Tuesday, February 13, 2018
JW Player, one of the most distributed digital video players in t ...
- IAB: Blockchain 'Holds Tremendous Promise For Digital Video Advertising'
Digital News Daily, Alex Weprin - Friday, February 9, 2018
The IAB's white paper highlights the potential of blockchain to improve efficien ...
- Connected-TV Ad Spend Accelerating
Digital News Daily, Alex Weprin - Tuesday, February 6, 2018
As consumers embrace video consumed on their TV sets, but delivered throu ...
- Third-Party Data Key To Growing OTT
Video Insider, Alex Weprin - Tuesday, February 6, 2018
The study, which was conducted by the media research group Kagan (own ...
- Unruly Taps Norm Johnston As CEO
Digital News Daily, Alex Weprin - Friday, February 2, 2018
Johnston succeeds Sarah Wood, who will serve as non-executive chair of Unruly ...
- Xumo, Innovid Partner On Addressable Live Internet TV Ads
Digital News Daily, Alex Weprin - Thursday, February 1, 2018
The addressable, interactive ads will be dynamically served as overlays on t ...
- Innovid Targets 'Unreachable' Consumers With New Video Ad Solution
Digital News Daily, Alex Weprin - Tuesday, January 30, 2018
The video marketing platform Innovid this week pulled back the curtain ...
- Mobile Video Ad Platform Receptiv Rolls Out Media Guarantee
Digital News Daily, Alex Weprin - Thursday, January 25, 2018
The three-part media guarantee ensures that its video inventory is reliable, bra ...
- OTT's Advantage Over TV
Digital News Daily, Alex Weprin - Friday, January 19, 2018
The explosive growth of over-the-top video has not only given consumers mo ...
- Streaming Service FuboTV Taps SpotX For Programmatic Monetization
Digital News Daily, Alex Weprin - Thursday, January 18, 2018
FuboTV, a streaming service geared toward sports fans, has inked a de ...
- 85% of Spend in The Next Election Cycle Will Be Like The Last One
Show Daily: Videos, Staff Writers - Thursday, January 25, 2018
Digital video, OTT, and programmatic TV may be seeping into TV a ...
- SpotX Links Up With Amazon Web Services
Video Insider, Alex Weprin - Tuesday, January 9, 2018
The video ad-serving platform SpotX announced today that it was linking ...
- IAB, 4As Unveil Terms, Conditions Addendum For Long-Form Video
Digital News Daily, Alex Weprin - Thursday, January 4, 2018
The Interactive Advertising Bureau and American Association of Advertising Agencies on Thursd ...
- What Will 2018 Bring For Online Video?
Video Insider, Alex Weprin - Tuesday, January 2, 2018
2017 was a banner year for over-the-top video, and digital video ...
- Roku Restructures, Scott Rosenberg To Lead Platform Business
Digital News Daily, Alex Weprin - Thursday, December 28, 2017
Rosenberg joined Roku in 2012 and helped build its advertising business. ...
- Digital Video Ad Spend Up 36% From 2016
Digital News Daily, Alex Weprin - Wednesday, December 20, 2017
According to the Interactive Advertising Bureau's Internet Advertising Revenue Report, digital vid ...
- Pandora Rolls Out Video Ads For On-Demand Listening
Digital News Daily, Alex Weprin - Thursday, December 14, 2017
The streaming music service Pandora is rolling out pre-roll video ads ...
- OTT Now 26% Of Video Ad Spend
Digital News Daily, Alex Weprin - Thursday, December 14, 2017
Over-the-top video advertising now counts for 26% off video ad spend, ...
- Google Says Publishers Lose $1.27bn Per Year To Video Fraudsters
Around the Net In MAD London, Sean Hargrave - Wednesday, December 13, 2017
New research" from Google estimates that publishers are losing $1.27bn per ye ...
- Ads.txt -- What Part Of Not Losing $1.27bn Don't Publishers Like?
London Blog, Sean Hargrave - Wednesday, December 13, 2017
Publishers are losing $1.27bn a year to video ad fraud that cou ...
- Private Equity Firm Buys Majority Stake In Beachfront Media, Programmatic Video Ad Platform
Digital News Daily, Alex Weprin - Wednesday, December 6, 2017
Beachfront Media, a programmatic mobile video advertising platform, has sold a majori ...