• by Alex Weprin , January 18, 2018

FuboTV, a streaming service geared toward sports fans, has inked a deal in which video ad-serving platform SpotX will lead the programmatic monetization of FuboTV's content.

FuboTV offers a “skinny bundle” of streaming channels, including offerings from 21st Century Fox and NBCUniversal. The live feeds of those channels include traditional ad breaks, as well as dynamic ad insertion, which is where SpotX comes in.

SpotX will allow advertisers to target FuboTV viewers watching live video on demand by specific devices, languages or regions. Adobe Ad Cloud will be one of the first demand-side platforms to transact programmatically with SpotX for FuboTV inventory.

The companies say that more than 150 brands bought ad inventory on FuboTV programmatically in the fourth quarter of last year, doubling what the company saw in Q3. That growth reflects the increasing popularity of over-the-top video, as well as FuboTV, which has been able carve out marketshare despite competing with major companies like Dish Networks and Google.

FuboTV offers a “skinny bundle” of streaming channels, including offerings from 21st Century Fox and NBCUniversal. The live feeds of those channels include traditional ad breaks, as well as dynamic ad insertion, which is where SpotX comes in.