- Tremor Video DSP Rolls Out Programmatic Video Brand Safety Plan
Digital News Daily, Alex Weprin - Tuesday, June 12, 2018
The brand-safety element will be backed by contextual intelligence tools, such ...
- Connected TV Advertising Poised To 'Dramatically Increase'
Digital News Daily, Alex Weprin - Friday, June 8, 2018
SteelHouse's survey of marketers found that 78% plan to buy ad invento ...
- Data-Driven Video Ads On The Rise
Digital News Daily, Alex Weprin - Thursday, June 7, 2018
The annual Global Video Benchmarks Study released by video marketing platform Innov ...
- Verve Buys Video Ad Platform Receptiv
Digital News Daily, Alex Weprin - Monday, June 4, 2018
Ari Brandt, Receptiv's co-founder and CEO, will stay on with the combin ...
- Giant Media Releases Pre-Buy Brand Suitability Tool For YouTube
Digital News Daily, Alex Weprin - Monday, June 4, 2018
The tool, VuePlanner, provides "an analysis of the brand suitability and contextu ...
- SeaChange Launches Suite Of Video Ad-Tech Tools
Digital News Daily, Alex Weprin - Thursday, May 31, 2018
SeaChange International's new tools are designed to help traditional video providers, over-the-t ...
- Clinch, Tapad Partner To Boost Scalable Video Personalization
Digital News Daily, Alex Weprin - Wednesday, May 30, 2018
Marketers will be able to combine the identity-driven data of the Tap ...
- Pixability Taps New COO, CRO
Digital News Daily, Alex Weprin - Wednesday, May 23, 2018
The video advertising platform Pixability has reworked its executive ranks, promoting Nan ...
- Tremor Video DSP To Launch Geo-Behavioral Targeting Solution For OTT
Digital News Daily, Alex Weprin - Tuesday, May 22, 2018
The new solution is geared toward content on TV screens, which a ...
- Six-Second Video Ads Explode In Popularity
Digital News Daily, Alex Weprin - Tuesday, May 22, 2018
The number of vendors running this ad format is up 300% compar ...
- Wibbitz Opens AI Video-Creation Platform To Brands And Agencies
Digital News Daily, Alex Weprin - Wednesday, May 16, 2018
Wibbitz has, until this point, primarily served as a tool for publishe ...
- Telaria Rolls Out Integrated Video Management Platform
Digital News Daily, Alex Weprin - Tuesday, May 15, 2018
The brings together ad serving and analytics, with three application suites tackli ...
- GroupM Revealed To Be Videology's Largest Creditor, Owed $35 Million-Plus
MediaDailyNews, Joe Mandese - Monday, May 14, 2018
In a rare public disclosure revealing the financial relationship between a b ...
- Videology Files For Bankruptcy, Agrees To Sell To Amobee
Digital News Daily, Alex Weprin - Thursday, May 10, 2018
As part of the bankruptcy process, other parties will be able ...
- OpenX Launches Opt-In Mobile Video Ad Exchange
Digital News Daily, Alex Weprin - Thursday, May 10, 2018
The exchange is dedicated to ads that consumers choose to watch ...
- SpotX Taps Zvelo To Enhance Brand Safety On Platform
Digital News Daily, Alex Weprin - Thursday, May 10, 2018
The new deal will allow Zvelo to proactively identify and categorize websit ...
- Tremor Video DSP To Integrate Grapeshot Brand-Safety Capability
Digital News Daily, Alex Weprin - Monday, May 7, 2018
The announcement was made as the Interactive Advertising Bureau holds its annu ...
- SpotX Adds Nielsen Data For Connected TV Analytics
Digital News Daily, Alex Weprin - Tuesday, May 1, 2018
Video advertising platform SpotX will be applying Nielsen data to its connect ...
- Video Now Driving Twitter's Business
Digital News Daily, Alex Weprin - Wednesday, April 25, 2018
On the company's quarterly earnings call Wednesday, Twitter executives credited lower co ...
- Facebook Expanding Pre-Roll Video Use
Digital News Daily, Alex Weprin - Monday, April 23, 2018
"We have seen promising signs, so we are expanding testing to plac ...
- 4C Rolls Out 'Scope' Platform
Digital News Daily, Alex Weprin - Tuesday, April 24, 2018
The new tool includes cross-channel measurement, intelligence and activations from social med ...
- Procter & Gamble Returns To YouTube
Digital News Daily, Alex Weprin - Friday, April 20, 2018
P&G pulled back from the platform last year over brand safety concern ...
- Local Political Ads Expected To Boost OTT Ad Growth
Digital News Daily, Alex Weprin - Tuesday, April 10, 2018
Local political advertising is poised to boost ad spend on over-the-top vid ...
- Comcast Launches Cloud-Based Video Ad Platform
Digital News Daily, Alex Weprin - Tuesday, April 10, 2018
The new platform, AdStor, allows ads to be quickly uploaded to ...
- Unilever Trial Acknowledges All Advertising Is Paying For Attention
London Blog, Sean Hargrave - Tuesday, April 10, 2018
Knorr is paying people to watch its video ads -- only wi ...
- Cable Giants Launch Jointly Owned Advertising Unit
Digital News Daily, Alex Weprin - Wednesday, April 4, 2018
The three -- Comcast, Charter, and Cox -- are debuting a shar ...
- IAB Releases Guidelines For IFAs On OTT Platforms
Digital News Daily, Alex Weprin - Tuesday, April 3, 2018
The guidelines seek to provide best practices for advertisers, ad platforms, publishe ...
- YouTube Rolls Out Reach-Focused Ad Format
Digital News Daily, Alex Weprin - Monday, April 2, 2018
TrueView for reach combines elements of TrueView in-stream ads -- which a ...
- Innovid Taps Tim Braz As Senior VP, Sales
Digital News Daily, Alex Weprin - Monday, March 26, 2018
Braz will be tasked with working with current Innovid customers, as we ...
- Two Million Free Spotify Users Suppress Ads
Digital News Daily, Alex Weprin - Friday, March 23, 2018
In other words, they were using software to effectively turn Spotify's fr ...