- Live Streaming Video Still Key For Media Companies, Marketers, But Challenges Remain
Digital News Daily, Alex Weprin - Friday, September 21, 2018
"Delivering a custom ad to every viewer places demands on the ...
- Dataxu Launches Unified Buying Solution For Linear, Connected And Addressable TV
Digital News Daily, Alex Weprin - Friday, September 21, 2018
The company claims that TotalTV can "reach de-duplicated strategic audiences among mo ...
- 23% Of Netflix Subscribers Would Leave If It Added Ads
Digital News Daily, Alex Weprin - Thursday, September 20, 2018
Hub also found that if Netflix added ads but dropped its pric ...
- TripleLift Readies OTT Ad Products
Video Insider, Alex Weprin - Tuesday, September 18, 2018
TripleLift cofounder-chief strategy officer Ari Lewine says the company's "real time, integrat ...
- True[X], You.i Strike Deal To Build Out CTV Ad Capabilities
Digital News Daily, Alex Weprin - Wednesday, September 5, 2018
With the true[X] partnership, the companies are hoping to leverage You.i's wide ...
- Pixability Rolls Out AI-Driven Video Creative Tool
Digital News Daily, Alex Weprin - Tuesday, September 4, 2018
The system uses machine learning to evaluate the different versions of upload ...
- Amobee Closes Acquisition of Videology, Retools Executive Team
Digital News Daily, Alex Weprin - Tuesday, August 28, 2018
Videology's technology platform, intellectual property and other assets are now part ...
- OpenX Taps Parsons As Chief Product Officer
Digital News Daily, Alex Weprin - Friday, August 17, 2018
In his new role, Parsons will guide product strategy in emerging are ...
- Telaria Integrates Nielsen Digital Ad Ratings Into Platform
Digital News Daily, Alex Weprin - Tuesday, August 14, 2018
Telaria says that by incorporating DAR, the company hopes to "accelerate TV-li ...
- BrightLine To Add Cuebiq Location Data For OTT Ad Buys
Digital News Daily, Alex Weprin - Friday, August 10, 2018
Specifically, the deal gives publishers and advertisers access to Cuebiq's Footfall attributi ...
- 'The Guardian' Proves Fraudsters Target Video And Ads.txt Works
Around the Net In MAD London, Sean Hargrave - Thursday, July 26, 2018
According to eMarketer a recent test carried out by "The Guardian" show ...
- Ads.txt Protects Three In Four Video Ads At 'The Guardian'
London Blog, Sean Hargrave - Thursday, July 26, 2018
Ever wondered what would happen if you turned ads.txt off? "The Guardia ...
- Telaria Inks Deal With White Ops For Fraud Prevention
Digital News Daily, Alex Weprin - Wednesday, July 18, 2018
Every ad request made through Telaria's video management platform will be scann ...
- Tremor Video DSP Partnering With Dstillery On Audience Targeting
Digital News Daily, Alex Weprin - Tuesday, July 17, 2018
The solution will combine Tremor Video DSP's video bid stream data a ...
- Amobee Wins Bid To Buy Videology Assets
Digital News Daily, Alex Weprin - Tuesday, July 17, 2018
Amobee will pay approximately $101 million for the Videology assets, with adjustmen ...
- AppNexus Says Its CTV Marketplace Increased 748%
Digital News Daily, Alex Weprin - Friday, July 13, 2018
The company says it now sees "more than 20 billion monthly connect ...
- Innovid Taps Geno To Lead Marketing
Digital News Daily, Alex Weprin - Friday, July 13, 2018
The company is promoting Stephanie Geno, now senior VP of marketing f ...
- Clinch Launches Solution To Create Personalized Ads For Instagram Stories
Digital News Daily, Alex Weprin - Monday, July 16, 2018
The system uses artificial intelligence to assist in creating thousands of varian ...
- MRC Updates Ad Verification Guidelines
Digital News Daily, Alex Weprin - Tuesday, July 10, 2018
The guidelines attempt to address concerns that have developed around user-generated conten ...
- MRC Releases Updated IAB Digital Video Ad Guidelines
Digital News Daily, Alex Weprin - Friday, June 29, 2018
The revised guidelines have a particular focus on "OTT-related concerns" which inclu ...
- Roku To Launch Ad Platform, 'Audience Marketplace,' For Buyers, Sellers
Digital News Daily, Alex Weprin - Wednesday, June 27, 2018
The Audience Marketplace platform will combine Roku's own proprietary audience data a ...
- Extreme Reach Taps Tim Conley As CEO
Digital News Daily, Alex Weprin - Tuesday, June 26, 2018
Conley, a co-founder of the company, stepped in to lead the compa ...
- YouTube Launching 'Creative Suite' For Brands
Digital News Daily, Alex Weprin - Wednesday, June 20, 2018
The new product, announced Wednesday at Cannes, combines three new tools ...
- SpotX To Launch Connected TV Education Series
Digital News Daily, Alex Weprin - Tuesday, June 19, 2018
The supply-side video advertising and monetization platform SpotX is planning to laun ...
- Tru Optik Rolls Out Cross-Device OTT Measurement Solution
Digital News Daily, Alex Weprin - Tuesday, June 19, 2018
The OTT and CTV audience intelligence and data management platform Tru Opt ...
- Nielsen, FreeWheel To Measure OTT And VOD Viewing
Digital News Daily, Alex Weprin - Tuesday, June 19, 2018
Nielsen and FreeWheel, the video advertising platform owned by Comcast, will expa ...
- BrightLine Adds Voice Activation To Enhanced OTT Ad Platform
Digital News Daily, Alex Weprin - Monday, June 18, 2018
Advanced TV advertising company BrightLine is adding voice activation to its InCa ...
- IAB Tech Lab Releases VAST 4.1 For Public Comment
Digital News Daily, Alex Weprin - Thursday, June 14, 2018
The open comment period will run through July 14, after which t ...
- Brand Awareness Key Driver For Video Advertising
Digital News Daily, Alex Weprin - Wednesday, June 13, 2018
Sixty-one percent of marketers say they expect to use online video ...
- SpotX Partners With Sharethrough On Outstream Video
Digital News Daily, Alex Weprin - Tuesday, June 12, 2018
The video advertising and monetization platform SpotX and the native supply-side platfo ...