- EDO Raises $12M To Scale TV Analytics Platform
Digital News Daily, Alex Weprin - Thursday, November 1, 2018
Cofounded in 2015 by actor Edward Norton and the tech entrepreneur Dani ...
- Storytelling Is Key For 6-Second Ad Success
Digital News Daily, Alex Weprin - Wednesday, October 31, 2018
Emotional connections and a good story are crucial to an ad's succe ...
- Study: Mobile Video Ads With Interactive Call-To-Action Deliver Better Results
Digital News Daily, Alex Weprin - Tuesday, October 30, 2018
The IAB study showed that all CTAs are successful in increasing consum ...
- MediaMath Launches Blockchain-Backed Guaranteed Viewable Market
Digital News Daily, Alex Weprin - Tuesday, October 30, 2018
The platform, which was released in beta on Tuesday, will incorporate blockcha ...
- Telaria Launches Tool To Provide Video Intelligence To Publishers
Digital News Daily, Alex Weprin - Monday, October 29, 2018
The solution, TV Content Reporting, is a plus for advertisers. It cou ...
- IAB Releases Advanced TV Attribution Buyer's Guide
Digital News Daily, Alex Weprin - Monday, October 29, 2018
The Buyer's Guide addresses the workflow of the attribution process, what ...
- SpotX, SyncBack Add Revenue Options For Local Broadcasters
Digital News Daily, Alex Weprin - Thursday, October 25, 2018
SpotX will connect into SyncBack's dynamic ad insertion solution AdSync, allowing conte ...
- Massive Android Ad Fraud Scheme Siphons Millions From Marketers
Digital News Daily, Alex Weprin - Wednesday, October 24, 2018
Pixalate says Disney, Hulu and Volvo were among advertisers that lost mon ...
- Video Driving Growth Of Non-Social Native Advertising
Digital News Daily, Alex Weprin - Tuesday, October 23, 2018
Non-social native advertising is growing at almost twice the rate of nati ...
- CPG Brands Dominate YouTube's 6-Second Ad Leaderboard
Digital News Daily, Alex Weprin - Monday, October 22, 2018
This year, a majority of the ads on the leaderboard were creat ...
- Localized Programmatic Platform Simpli.fi Goes National
Digital News Daily, Alex Weprin - Tuesday, October 23, 2018
The company is calling the new solution a "significant expansion" of i ...
- Beachfront, MadHive To Bring Blockchain To OTT Inventory
Digital News Daily, Alex Weprin - Thursday, October 18, 2018
"The product we are introducing with Beachfront is to offer real-time implementati ...
- Innovid, Jivox Partner On Omni-Channel Creative Optimization
Digital News Daily, Alex Weprin - Tuesday, October 16, 2018
The solution will include independent ad serving, integrated measurement and dynamic creati ...
- MediaMath Continues Video Push
Digital News Daily, Alex Weprin - Monday, October 15, 2018
The company hopes to have more of a direct impact on be ...
- Entertainment News Outlets Open Their Pocketbooks On Streaming Video Plans
Video Insider, Alex Weprin - Tuesday, October 16, 2018
"People" magazine and "Entertainment Tonight" are poised to expand live entertainment ne ...
- Tremor Video DSP Says It Has Tripled SSP Integrations
Digital News Daily, Alex Weprin - Wednesday, October 10, 2018
The company has sought to make deals to bolster its abilities ...
- Teads Targets Tech Giants In Push Beyond Outstream Video
Digital News Daily, Alex Weprin - Wednesday, October 10, 2018
The company is planning to make a big push beyond video advertisin ...
- Nielsen Catalina Solutions Expands Advanced TV Suite
Digital News Daily, Alex Weprin - Monday, October 8, 2018
The suite allows CPG marketers to measure data-driven linear TV, addressable T ...
- AppNexus CEO Brian O'Kelley To Shift to Advisory Role
Digital News Daily, Alex Weprin - Friday, October 5, 2018
When AppNexus was acquired by telecom giant AT&T in June, the n ...
- Marketers 'Bullish' On OTT As Consumption Grows
Digital News Daily, Alex Weprin - Wednesday, October 3, 2018
Hulu expects half of its ad inventory to come from outside commerci ...
- Six-Second Ads: It's All About The Context
Digital News Daily, Alex Weprin - Tuesday, October 2, 2018
An Advertising Week panel discussed six-second ads, which have become commonplace ...
- YouTube Expands Brand Lift Capability, Extensions To Video Ads
Digital News Daily, Alex Weprin - Monday, October 1, 2018
YouTube is beefing up its video advertising solutions for marketers, improving t ...
- Xandr's Brian Lesser: Relevant Ads, T-Commerce Can Transform Video Ad Biz
Digital News Daily, Alex Weprin - Monday, October 1, 2018
When it comes to over-the-top video, Lesser says he sees a marketpla ...
- Teads Inks Deal With 'The Economist' To Deliver Video Ads
Digital News Daily, Alex Weprin - Monday, October 1, 2018
The "exclusive, global partnership" means Teads will supply outstream video and viewab ...
- SpotX Taps Hunt To Lead Global Marketing
Digital News Daily, Alex Weprin - Thursday, September 27, 2018
Hunt has worked for SpotX for seven years, most recently serving ...
- iSpot Raises $30M To Expand Hiring
Digital News Daily, Alex Weprin - Thursday, September 27, 2018
Existing backers Madrona Venture Group and Insight Venture Partners are leading t ...
- Innovid Rolls Out Interactive Ad Tool For OTT
Digital News Daily, Alex Weprin - Thursday, September 27, 2018
The tool, OTT Composer, allows for the quick creation of an interacti ...
- Did Video Eat Programmatic's Lunch? Is GDPR To Blame?
London Blog, Sean Hargrave - Friday, September 28, 2018
The figures are in for Q2 video advertising, and there's more eviden ...
- Pluto TV To Roll Out 8 New Streaming Channels
Digital News Daily, Alex Weprin - Wednesday, September 26, 2018
The channels include Pluto TV Comedy, which will feature movies like "Clu ...
- Improving Viewer Experiences Will Be Key For The Future Of Video Ads
Digital News Daily, Alex Weprin - Tuesday, September 25, 2018
Media execs believe ad experiences will need to improve to match t ...