• by Alex Weprin , August 10, 2018

Advanced TV technology company BrightLine will incorporate data from the location intelligence firm Cuebiq into its over-the-top video ad platform.

Specifically, the deal gives publishers and advertisers access to Cuebiq’s Footfall attribution capabilities, which track visits to physical stores, dwell time and other location-based data.

Given that OTT ads are already capable of being personalized and targeted, the Cuebiq data is meant to help marketers make sure that they are having an impact on targeted consumers.

The companies say that an initial analysis of BrightLine advertisers using Cuebiq’s platform showed an increase in Footfall traffic by as much as 24% when exposed to the ads, and by 56% when looking at customers that engaged with the ads in question.