• by Staff Writers , October 24, 2017

A number of companies have announced radical cuts to their editorial team in favor of video investment. Senior publishing executives speaking on the “Getting Beyond Ad Addiction: The Media Model of 2022“ panel at Publishing Insider Summit 2017 address the famed pivot to video and ponder on where video fits into their broader strategy. For example, Accuweather Director of Global Digital Media Business Development Dan Ryan said that weather, being intrinsically a visual product, involves substantial video coverage and therefore requires continual growth of video, not only in volume but also variety of content formats. On the other hand, Kiplinger.com and New York Media publishing executives don’t feel that pressure and follow a more traditional path, as their readers have not pivoted to video in the way that advertisers did.

MODERATOR Tim Taliaferro, Editor in Chief, Texas Monthly; PANELISTS Doug Harbrecht, Director, Kiplinger.com, Christine Maguire, VP Business Operations and Strategy, Conde Nast, Dan Ryan, Global Digital Media Business Development, Accuweather, Michael Silberman, General Manager, Digital Media, New York Media

Find the rest of this session, and more, at our Publishing Insider Summit Agenda Page.