• Re/code, Monday, April 3, 2017 8:36 AM

Google's YouTube ad problem -- that marketers found  some of their ads have appeared next to video content that' s promoting hate -- is actually very small, and it's already taken steps to address the issue, the company claims. In an interview with Recode, Google's chief business officer Philipp Schindler said the company has improved its response time from the time when a person identifies an offensive video and is working to improve its user interface for advertisers. In addition, Schindler said that software improvements are enabling Google to identify five times more videos that it seeks to keep from advertisers. It's also enlisted third parties including DoubleVerify and comScore to audit its efforts to separate offensive videos from marketer's ads.

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