- Will Dynamic Creative Have Its Moment This Year?
RTBlog, Tobi Elkin - Friday, January 6, 2017
More creative and media teams will focus on dynamic creative executions with ...
- Real-Time Creative Optimization Will Come To Native Advertising
Native Insider, Tobi Elkin - Wednesday, January 4, 2017
This year, programmatic capabilities will come to native advertising, according to D ...
- Pandora Unveils 'Muted' Video, Responsive Ads
Real-Time Daily, Philip Rosenstein - Wednesday, January 4, 2017
Pandora, a media brand synonymous with digital audio, Wednesday unveiled a "mute ...
- OTT Video Advertising Needs To Be More Targeted
Real-Time Daily, Tobi Elkin - Thursday, December 29, 2016
Over-the-top video advertising needs to be more targeted, vertical video's hot, a ...
- Was 2016 The Gold Rush Year For Programmatic Video?
Around the Net in Real-Time, Tobi Elkin - Friday, December 23, 2016
A report in PerformanceIN carries a rundown of all the big dea ...
- Eric Picard Heads To Pandora To Lead Product Management
Real-Time Daily, Tobi Elkin - Friday, December 23, 2016
Pandora named Eric Picard VP of ad product management. He'll be task ...
- Snap Gears Up With Ad Tech
Programmatic Insider, John Motavalli - Wednesday, December 21, 2016
According to Recode, Snap has acquired San Francisco-based ad tech firm Fli ...
- Research Finds Nearly 70% Of Agencies Still Rely On Demo Targeting
Real-Time Daily, Tobi Elkin - Thursday, December 15, 2016
A study from Videology conducted by Advertiser Perceptions finds that 67% ...
- AppNexus Launches PreBid for Video Advertising
Real-Time Daily, Tobi Elkin - Thursday, December 15, 2016
In an attempt to combat latency and improve transparency, ad-tech firm AppNex ...
- Index Exchange Launches Header Bidding Solution For Video
Real-Time Daily, Tobi Elkin - Thursday, December 15, 2016
Index Exchange on Thursday announced the launch of a header bidding soluti ...
- The Natives Are Restless
Programmatic Insider, John Motavalli - Wednesday, December 14, 2016
Some end-of-the-year naval gazing on such topics as the IAB's stance ...
- Teads Signs Deal To Provide Outstream Video Advertising To Business Insider
Real-Time Daily, Tobi Elkin - Wednesday, December 14, 2016
Outstream video advertising provider Teads announced that it has signed an exclusi ...
- The Challenge For Video Header Bidding
Real-Time Daily, Tobi Elkin - Thursday, December 8, 2016
Amazon's decision to move in to server-to-server header bidding isn't all th ...
- Purch Launches Server-to-Server Integration For Video Header Bidding With Index Exchange
Real-Time Daily, Tobi Elkin - Wednesday, December 7, 2016
Purch, a digital content and commerce firm, announced a new server-to-server integrati ...
- Pixalate Launches Video Seller Trust Index To Benchmark Video Advertising Quality
Real-Time Daily, Tobi Elkin - Wednesday, December 7, 2016
Pixalate, a provider of ad-fraud protection and data insights, launched a cross-platfo ...
- Industry Leads Weigh in On Programmatic's Fate In 2017
Real-Time Daily, Ben Plomion - Monday, December 5, 2016
Ad-tech players are already speculating on what 2017 may hold for o ...
- YuMe Releases 360 Degree Video Ad Format For Immersive Ad Experiences
Real-Time Daily, Tobi Elkin - Monday, December 5, 2016
Audience technology firm YuMe launched what it's calling an "immersive 360-degree vid ...
- Reaching The Elusive 'TVideo' Viewer
Audience Buying Insider, Karlene Lukovitz - Friday, December 2, 2016
While content delivery and ad insertion technologies for TV and video wi ...
- Programmatic Spend Can Increase Marketing Return Up To 22%
Real-Time Daily, Philip Rosenstein - Thursday, December 1, 2016
A Rubicon Project study, conducted in connection with The Female Quotient Strate ...
- Teads Reports 200% Increase In Programmatic Revenue Between Q1 And Q3
Real-Time Daily, Tobi Elkin - Wednesday, November 30, 2016
Teads, a provider of outstream video advertising, said it saw a 20 ...
- Facebook Tests Real-Time Ads For Live Videos
RTBlog, Tobi Elkin - Wednesday, November 23, 2016
Facebook has bet the farm on Facebook Live, its live-streaming video capabilit ...
- DoubleVerify Partners With MediaMath, Expands Relationships With The Trade Desk And Turn
Real-Time Daily, Tobi Elkin - Monday, November 21, 2016
DoubleVerify has announced a new partnership with MediaMath to integrate its da ...
- Exponential Creates AR Ad Experience With New Face Filter Ad Unit
Real-Time Daily, Tobi Elkin - Monday, November 21, 2016
Ad-tech firm Exponential Interactive launched a new video ad unit with Snapchat-li ...
- Connatix Partners With GeoEdge To Bolster Security Against Video Ad Fraud
Real-Time Daily, Philip Rosenstein - Tuesday, November 22, 2016
Connatix, the native advertising platform for advertisers and publishers, has partnered wi ...
- Autobytel Partners With Videology To Bring Auto Consumer Data To Video Advertisers
Real-Time Daily, Tobi Elkin - Thursday, November 17, 2016
Videology, a provider of converged TV and video advertising, announced a partnersh ...
- Smaato Bows Outstream And Rewarded Video For Mobile Publishers And Advertisers
Real-Time Daily, Tobi Elkin - Thursday, November 17, 2016
Smaato, a global real-time advertising platform for mobile publishers and app developer ...
- Wise Data Media Launches Text-To-Video Technology
Real-Time Daily, Tobi Elkin - Wednesday, November 16, 2016
Ad tech firm Wise Data Media has announced the launch of Wi ...
- IAB Tech Lab Releases OpenRTB 2.5 With Updates For Programmatic Tech
Real-Time Daily, Tobi Elkin - Wednesday, November 16, 2016
The Interactive Advertising Bureau (IAB) has released updates to its OpenRTB (real-ti ...
- Google Doubles Down On Video, Mobile As It Sees Exponential Growth
Mobile Marketing Daily, Laurie Sullivan - Monday, November 14, 2016
Google on Monday announced the addition of video to Native Ads ...
- Google Expands Native Ad Offering, Beta Test Of Exchange Bidding
RTBlog, Tobi Elkin - Tuesday, November 15, 2016
Google announced the addition of video to native ads in DoubleClick a ...