- BBC Picks Tremor Video's Seller Platform
Real-Time Daily, Tobi Elkin - Monday, November 14, 2016
Ad-tech provider Tremor Video announced that BBC Advertising has agreed to u ...
- Rubicon Project Reports Video Ad Spikes After Election
Real-Time Daily, Tobi Elkin - Friday, November 11, 2016
Advertising marketplace Rubicon Project said it saw record- breaking video advertising spe ...
- Adobe To Acquire Video Ad Platform TubeMogul For $540M
Real-Time Daily, Tobi Elkin - Thursday, November 10, 2016
Adobe said it would acquire TubeMogul, Inc. in a deal valued ...
- Teads And Time Inc. Partner On Outstream Video Advertising
Real-Time Daily, Tobi Elkin - Thursday, November 10, 2016
Outstream video advertising provider Teads announced a cross-platform partnership with Time In ...
- Videology Sees Growth Spurt In Advanced Linear TV Ad Inventory
Real-Time Daily, Tobi Elkin - Wednesday, November 9, 2016
Videology, a provider of converged TV and video advertising, reported that it ...
- Programmatic Video Plays Crucial Role In 2016 Political Digital Strategy
Marketing Politics Daily, Philip Rosenstein - Tuesday, November 8, 2016
With younger and minority populations becoming increasingly engaged in politics, campaigns a ...
- IAB Tech Lab Launches Tech Compliance Program
Real-Time Daily, Tobi Elkin - Monday, November 7, 2016
The Interactive Advertising Bureau (IAB) Technology Laboratory launched the IAB Technology Complian ...
- Tremor Video Sees Q3 Revenue Weakness, Programmatic Spend Up
Real-Time Daily, Tobi Elkin - Friday, November 4, 2016
Tremor Video reported third-quarter earnings showing revenue down 1% for the quart ...
- The Trade Desk Integrates IAS' Pre-Bid Video Targeting Suite
Real-Time Daily, Philip Rosenstein - Thursday, November 3, 2016
The Trade Desk, the demand-side platform that recently went public, has integrat ...
- Teads Dives Into Haptic Technology Via Test With Immersion
Real-Time Daily, Tobi Elkin - Wednesday, November 2, 2016
Aiming to test engagement among consumers who tried a new technology f ...
- Forrester: Programmatic TV Will 'Evolve Pragmatically'
Real-Time Daily, Philip Rosenstein - Tuesday, November 1, 2016
Programmatic TV adoption is on the horizon with multiple firms investing ...
- Facebook Helps TV Ads Reach An Additional 5% Of The Population Ignored By The Average Campaign
Around the Net in Real-Time, Tobi Elkin - Friday, October 28, 2016
Facebook published research that promotes its ability to ensure campaigns reach ...
- Outlook Mixed On Implications Of AT&T Time Warner Tie-Up
RTBlog, Tobi Elkin - Tuesday, October 25, 2016
The $85 billion merger between AT&T and Time Warner would be ...
- Teads Enables Advertisers To Turn TV Creative Into Vertical Video For Mobile
Real-Time Daily, Tobi Elkin - Friday, October 21, 2016
Outstream video provider Teads is now offering vertical video with a 360-degr ...
- IAB Tech Lab Aims To Overcome The Divide Between Data And Creativity
RTBlog, Tobi Elkin - Thursday, October 20, 2016
How did the IAB Tech Lab's new ad standard for dynamic ...
- SpotX Partners With BrightLine To Automate Interactive Video Ad Sales For Connected TV
Real-Time Daily, Tobi Elkin - Wednesday, October 19, 2016
Video inventory management platform SpotX, and BrightLine, a provider of advanced ...
- Genesis Media Partners With GateHouse Media To Optimize Video Ad Serving
Real-Time Daily, Philip Rosenstein - Friday, October 14, 2016
Genesis Media, a real-time analytics platform, announced on Wednesday an outstream vid ...
- Snapchat, The MTV Of 2016
Programmatic Insider, John Motavalli - Wednesday, October 12, 2016
This past week, Snap, Inc. was reported to be planning a $ ...
- SpotX Will Run Playwire Media's Video Ad-Serving Business
Real-Time Daily, Philip Rosenstein - Tuesday, October 11, 2016
Playwire Media has engaged SpotX to run the video ad-serving part ...
- Livestreaming: Already Changing The TV Mindset
Audience Buying Insider, Karlene Lukovitz - Friday, October 7, 2016
Livestreaming is starting to earn a place alongside traditional television programming forma ...
- Keynote Interview: ANA Chairman Tony Pace
Show Daily: Videos, Ross Fadner - Monday, October 3, 2016
During his OMMA Video Keynote Interview with MediaPost Editor-in-Chief Joe Mandese, A ...
- Brands on TV Aren't Important to Millennials
Show Daily: Videos, Ross Fadner - Monday, October 3, 2016
Millennials and Gen Z are simply not interested in TV, a poi ...
- Is Facebook's Video Controversy a Tipping Point?
Show Daily: Videos, Ross Fadner - Monday, October 3, 2016
Does Facebook's overstating of average video views represent a tipping point f ...
- New Facebook Ad Campaign Will Urge Consumer To Stream Live Video
Around the Net in Real-Time, Tobi Elkin - Friday, September 30, 2016
Facebook's planning an ad campaign, including TV ads and billboards, to encoura ...
- Data Integration Is Key For Getting The Most From Programmatic, Yahoo Says
RTBlog, Tobi Elkin - Friday, September 30, 2016
While Yahoo has made headlines in recent days with reports of ...
- ABI: Measuring Programmatic Success Takes a Long Time
Show Daily: Videos, Ross Fadner - Friday, September 30, 2016
During his OMMA Programmatic Keynote Interview with MediaPost's Real-Time Daily Editor To ...
- Ad Fraud and Responsibility
Show Daily: Videos, Ross Fadner - Friday, September 30, 2016
Greg March, CEO, Noble People, and Mike Smith, Senior Vice President Advertisi ...
- What is Good Creative in a Programmatic World?
Show Daily: Videos, Ross Fadner - Friday, September 30, 2016
Jim Lesser, President & CEO, BBDO San Francisco, shares his insight in ...
- Why Tech Providers Need to 'Step Up'
Show Daily: Videos, Ross Fadner - Friday, September 30, 2016
The companies providing technology platforms for programmatic advertising really need to st ...
- Tapad Launches Cross-Device Optimization Metric
Real-Time Daily, Tobi Elkin - Wednesday, September 28, 2016
Tapad, a provider of cross-device marketing technology, announced a new metric f ...