- Tremor Video Names Jennifer Catto Chief Marketing Officer
Real-Time Daily, Tobi Elkin - Tuesday, September 27, 2016
Video ad effectiveness provider Tremor Video announced that Jennifer Catto has join ...
- VideoAmp Ensures At Least 80% Viewability Rates
Real-Time Daily, Philip Rosenstein - Monday, September 26, 2016
VideoAmp, a viewability measurement and video optimization platform, announced on Monday th ...
- TubeMogul Revamps Display Offering Via Partnerships And New Algorithms
Real-Time Daily, Tobi Elkin - Wednesday, September 21, 2016
Cross-channel advertising platform TubeMogul announced a revamp of its display offering ...
- Hurdles Remain For Programmatic TV
RTBlog, Tobi Elkin - Tuesday, September 20, 2016
Despite bullish forecasts for programmatic TV, there are a few hurdles th ...
- Pandora Seeks To Create A Better Video Ad Experience
Around the Net in Real-Time, Tobi Elkin - Friday, September 16, 2016
In a blog post, Pandora announced new features that give listeners t ...
- Mic Finds A Way For Advertisers To Sponsor Editorial Videos On Facebook
Around the Net in Real-Time, Tobi Elkin - Thursday, September 15, 2016
Mic has introduced a new video ad product on Facebook "that's design ...
- Videology Enables Programmatic Access To Screenvision Cinema Inventory
Real-Time Daily, Tobi Elkin - Thursday, September 15, 2016
Videology, a software provider for converged TV and video advertising, announced ...
- Brightcom Launches Compass, Hybrid Ad Platform
Real-Time Daily, Philip Rosenstein - Wednesday, September 14, 2016
Ad-tech company Brightcom announced Wednesday the public release of Compass, a n ...
- Faster Than Expected, EMarketer Says Digital Ad Spend Beats TV By End Of Year
Online Video Daily, P.J. Bednarski - Tuesday, September 13, 2016
Mobile and video advertising is propelling the faster-than-expected development. By the e ...
- Bidtellect Adds Native Video Suite To Video Offering
Real-Time Daily, Tobi Elkin - Tuesday, September 13, 2016
Native ad platform Bidtellect announced an expansion of its native video sui ...
- HIRO Media Launches Programmatic Video Content Marketing Engine
Real-Time Daily, Tobi Elkin - Monday, September 12, 2016
Programmatic video provider HIRO Media announced a new programmatic video content marketi ...
- Teads Acquires Brainient, Video and Dynamic Creative Optimization Co.
Real-Time Daily, Tobi Elkin - Monday, September 12, 2016
Video advertising marketplace firm Teads announced the acquisition of Brainient, a Briti ...
- Clypd Appoints Henry Rivero GM Of Europe To Help Expand Its Global Presence
Real-Time Daily, Tobi Elkin - Thursday, September 8, 2016
Clypd, an audience-based sales platform for TV advertising, announced the appointment ...
- Rocket Fuel Partners With IAS To Ensure Pre-Roll Inventory Quality
Real-Time Daily, Philip Rosenstein - Thursday, September 8, 2016
Rocket Fuel announced on Thursday a partnership with Integral Ad Science (IAS ...
- SpotX, LiveRamp Partner To Bypass Walled Gardens
Real-Time Daily, Tobi Elkin - Wednesday, September 7, 2016
Video inventory management platform SpotX announced a partnership with LiveRamp that wi ...
- IoT Takes Brands Beyond Screens By Using Sound, Touch, Says Agency Exec
AI & IoT Daily, Chase Martin - Monday, September 5, 2016
As the Internet of Things takes communication beyond visual interaction, voice m ...
- BuzzFeed Regroups As Media Turns Video-Centric
Around the Net in Real-Time, Tobi Elkin - Tuesday, September 6, 2016
Recently, BuzzFeed told employees that it was formally dividing its news a ...
- Initiative's Bosetti On Today's Television Trade-Offs
Audience Buying Insider, Karlene Lukovitz - Friday, September 2, 2016
Television has never before presented such a mixed bag of complex n ...
- Measuring Video Ad Effectiveness Across Platforms
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 30, 2016
Measuring effectiveness across devices and content platforms isn't a one-size-fits-all task. KP ...
- IRIS.TV And Vemba Join Forces To Increase Video Personalization Using Machine Learning
Real-Time Daily, Philip Rosenstein - Monday, August 29, 2016
Cloud-based video programming system IRIS.TV, announced a partnership with Vemba, a premi ...
- Two-Thirds Of Brand Professionals Predict Growth In Outstream Video
Real-Time Daily, Tobi Elkin - Tuesday, August 30, 2016
Teads, an outstream video provider and video advertising marketplace, has released t ...
- Is Cross-Device a Strategy or a Tactic?
Show Daily: Videos, Ross Fadner - Wednesday, August 24, 2016
Programmatic advertising strategy should be about addressing the customer journey and creati ...
- Fraud is Pervasive, it's Not Just Programmatic
Show Daily: Videos, Ross Fadner - Wednesday, August 24, 2016
If you think fraud only affects programmatic advertising, you're missing out ...
- Sizmek And Fuisz Partner To Enhance Object-Recognition Technology Within Video Advertising
Real-Time Daily, Philip Rosenstein - Monday, August 29, 2016
Interactive video provider Fuisz has partnered with ad platform Sizmek to enab ...
- Facebook Challenges Google, Microsoft In AI, Builds Vision Algorithms For Video
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 26, 2016
Facebook refuses to remain stagnant and allow Google and Microsoft to exc ...
- Wise Data Media Offers 55K+ More Premium Video Units Through Exclusive Partnership With Distrify
Real-Time Daily, Philip Rosenstein - Friday, August 26, 2016
Programmatic cloud marketing and prediction management platform Wise Data Media on Mond ...
- Extreme Reach, Samba TV Partnership Connects Ad Content With Analytics, TV Ad Effectiveness
Real-Time Daily, Tobi Elkin - Friday, August 26, 2016
Extreme Reach, an enterprise cloud platform company that aids workflows for ...
- Facing 'Consumption Fragmentation,' TV And Video Providers Embrace Converged Data Solutions: Videology's Ferber
Around the Net in Real-Time, Tobi Elkin - Thursday, August 25, 2016
In an interview on Beet.TV, Videology CEO Scott Ferber asks: “How ...
- Summit Reveals Varied Approaches, Need To Improve Ad Experiences
RTBlog, Tobi Elkin - Thursday, August 25, 2016
This week's Programmatic Insider Summit covered a lot of ground. Panels, keynote ...
- Centralized Buying Key To Cross-Channel Success
Show Daily, Philip Rosenstein - Wednesday, August 24, 2016
Targeting and reaching users on whichever device they may be on ...