• Pandora, Friday, September 16, 2016 6:35 AM

In a blog post, Pandora announced new features that give listeners the ability to unlock additional song skips, as well as replays of their favorite tracks. The post said: "If the listener is exposed to advertising on Pandora, they can access these new features by first opting to view a video ad. As listeners ourselves, we bet you can’t wait to skip unwanted songs or replay Britney Spears’ 'Make Me…' as many times as you want (c’mon, you know you like it!). For us, this is yet another extension of our philosophy that 'what’s good for the listener, is good for the advertiser.' When a person is involved in creating their own experience, the doors are flung wide open for brands to resonate. This is the future of advertising. In fact, users are nearly 4x more receptive to a brand message when they feel they have control over the ad experience." Pandora cited an October 2015 Millward Brown study in that data point.

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