• by Ross Fadner , October 3, 2016

Millennials and Gen Z are simply not interested in TV, a point hammered home by a panel of advertising and media execs during the “Video Syndication: Social Media Gains in Importance for Brands” discussion at OMMA Video. Moreover, “the money spent in TV, for the most part, is outrageously a waste”, Mike Mikho, Chief Marketing Officer, Laundry Service & Cycle added. 

Find the rest of this session, and more, at our OMMA Video Agenda page.