- Publishers Can Use Programmatic To Regain Power
Around the Net in Real-Time, Tyler Loechner - Friday, April 18, 2014
ClickZ has posted an article written by Maja Millicevic, VP of dema ...
- Smaato Says 'Automate More,' Gives Buyers 'Raw' Real-Time Data
RTBlog, Tyler Loechner - Monday, April 21, 2014
Included in the real-time-ification of media trading is a hunger for fast ...
- Bauer Media To 'Ramp Up' Programmatic Offering
Around the Net in Real-Time, Tyler Loechner - Thursday, April 17, 2014
Hamburg, Germany-based Bauer Media Group recently restructured its sales team, and t ...
- Kantar Media Adds Hub For Media Planners Seeking 'Premium' Programmatic Inventory
Real-Time Daily, Tyler Loechner - Wednesday, April 16, 2014
WPP's Kantar Media on Wednesday announced its foray into programmatic through ...
- Kraft Turns To Programmatic
Around the Net in Real-Time, Tyler Loechner - Monday, April 14, 2014
AdExchanger has posted an article highlighting Kraft Foods' programmatic ad strategy. T ...
- 'Big Appetite' For Programmatic TV
Around the Net in Real-Time, Tyler Loechner - Monday, April 14, 2014
David Miller, VP of product management at Invision, told Beet.TV that ba ...
- Shift Offers Self-Serve Ad Platform For Twitter Ads
Real-Time Daily, Tyler Loechner - Monday, April 14, 2014
Shift, a marketing software company with a focus on social advertising, ...
- Adaptive Media Revenue Surges In Second Half Of 2013
Real-Time Daily, Tyler Loechner - Monday, April 14, 2014
Adaptive Media, a supply-side platform (SSP), on Monday announced its Q4 a ...
- Accordant Media Taps Longo From MediaVest
Real-Time Daily, Tyler Loechner - Tuesday, April 15, 2014
Independent trading desk Accordant Media on Tuesday announced the appointment of Pa ...
- Programmatic Now Delivering More Than A Third Of Ads For Top Buyers
Data and Targeting Insider, Steve Smith - Tuesday, April 15, 2014
If you simply count ads and attribute them to a purchasing chann ...
- Apple Continues Poaching Talent From Madison Avenue
Mediapsssst, Richard Whitman - Sunday, April 13, 2014
The tech giant has hired Wolff Olins CEO Karl Heiselman, who on ...
- Real Tie With Rubicon's Frank Addante
RTBlog, Joe Mandese - Monday, April 14, 2014
I'm sure many a CEO has tied one on after floating ...
- Battles For Control And The Future Of Programmatic
Around the Net in Real-Time, Tyler Loechner - Friday, April 11, 2014
iMedia Connection has posted an article spelling out the buyer's role ...
- Hands Up: Who Has A Disruptive Technology?
Online Media Daily Europe, Mendel Senf - Friday, April 11, 2014
Let's take a step back and ask what makes a true disrupti ...
- Who's Afraid of Programmatic Selling?
Real-Time Daily, Richard Jalichandra - Friday, April 11, 2014
The New York Times ,which has been very much on again/ o ...
- BrightRoll Taps Moat, Brings Viewability Measurement To Platform
Real-Time Daily, Tyler Loechner - Thursday, April 10, 2014
The aftershocks of the Media Rating Council's recent decision to lift i ...
- Varick Says Private Marketplaces On The Up-And-Up
Real-Time Daily, Tyler Loechner - Thursday, April 10, 2014
Varick Media Management says it is seeing "significant growth in the u ...
- 'Programmatic Premium' Trending Up In Europe
Around the Net in Real-Time, Tyler Loechner - Wednesday, April 9, 2014
The Drum has posted an article arguing that "digital convergence will ma ...
- TapSense Launches $10M Fund To Draw Mobile Publishers To RTB
Real-Time Daily, Tyler Loechner - Wednesday, April 9, 2014
Mobile ad platform TapSense on Wednesday announced it has created a fu ...
- Jumpstart Taps Rubicon, Launches Private Exchange For Auto Marketers
Real-Time Daily, Tyler Loechner - Wednesday, April 9, 2014
Jumpstart Automotive Group has partnered with Rubicon Project to launch a priva ...
- MITX Mobile Summit Kicks Off April 24
Bay State Blog, Val Brickates Kennedy - Wednesday, April 9, 2014
It's that time of year again, mobile marketing fans. MITX's annual Mobi ...
- Programmatic Buying: Efficiency, Effectiveness But Also Lack of Knowledge & Transparency
MAD, Bill Duggan - Tuesday, April 8, 2014
Advertisers are clearly climbing the learning curve with programmatic buying. There ...
- NBCU Mulls Programmatic TV/Digital Upfront Deals
MediaDailyNews, Wayne Friedman - Tuesday, April 8, 2014
NBCUniversal could be selling some of its TV advertising inventory, as we ...
- Digital Auto Industry On The Leading Edge Not Lagging In Programmatic
Programmatic Insider, Skip Brand - Tuesday, April 8, 2014
The auto industry is usually a first in everything digital - a ...
- MediaMath Goes 'Programmatic Direct' For Premium Inventory, Partners With Yahoo, Microsoft, iSocket
Real-Time Daily, Tyler Loechner - Monday, April 7, 2014
In a bid to automate "premium" display media-buying, MediaMath on Monday announc ...
- The Anthropomorphization Of Programmatic
RTBlog, Tyler Loechner - Tuesday, April 8, 2014
At the MediaPost Video Insider Summit Tuesday morning, Simulmedia CRO John Picco ...
- Dunnhumby Officially Acquires Sociomantic
Around the Net in Real-Time, Tyler Loechner - Friday, April 4, 2014
The Drum has reported that Dunnhumby has acquired Sociomantic Labs, a Berlin-bas ...
- News Corp Moves Programmatic 'Into Mainstream Sales Effort' In Australia
Around the Net in Real-Time, Tyler Loechner - Friday, April 4, 2014
AdNews.au has reported that News Corp. has named Cameron King commercial he ...
- Varick Partners With Mobile DSP Run
Real-Time Daily, Tyler Loechner - Thursday, April 3, 2014
Varick Media Management is expected on Thursday to announce a partnership wi ...
- AdsNative Raises $2M, Opens Doors To Programmatic For Unsold Inventory
Real-Time Daily, Tyler Loechner - Thursday, April 3, 2014
AdsNative, a supply-side platform with a focus on native advertising, has rais ...