- The Trade Desk Has Raised The Price Range For Its IPO
Around the Net in Real-Time, Tobi Elkin - Wednesday, September 21, 2016
Demand-side platform The Trade Desk and amended its filing with the Securiti ...
- How Cross-Device Identity Matching Works
Around the Net in Real-Time, Tobi Elkin - Wednesday, September 21, 2016
Gartner releases a blog post that shows a cross-device identity case stu ...
- Programmatic Education -- Can It Really Paper Over Transparency Issues Between Brands And Agencies?
London Blog, Sean Hargrave - Wednesday, September 21, 2016
ISBA is helping advertisers to gain a better understanding of programmatic, b ...
- TubeMogul Revamps Display Offering Via Partnerships And New Algorithms
Real-Time Daily, Tobi Elkin - Wednesday, September 21, 2016
Cross-channel advertising platform TubeMogul announced a revamp of its display offering ...
- PubMatic Makes Appointments To Management Team
Real-Time Daily, Tobi Elkin - Wednesday, September 21, 2016
PubMatic makes two key hires to its management team in the rol ...
- Talent Shortage, Organizational Silos Are Hurdles To Delivering On Data Potential
Real-Time Daily, Tobi Elkin - Wednesday, September 21, 2016
While marketers and agencies are committed to leveraging data throughout their businesse ...
- WideOrbit Launches Radio Interchange: Automates Network And Barter Ads
Real-Time Daily, Tobi Elkin - Wednesday, September 21, 2016
Ad management software firm WideOrbit introduced Radio Interchange, an automated solution f ...
- The Trade Desk Begins Trading, On Nasdaq
Real-Time Daily, Tobi Elkin - Wednesday, September 21, 2016
The Trade Desk (TTD) is now a public company. It began tradi ...
- Study: Video Reaches Tipping Point, 51% Of Views Now On Mobile
Real-Time Daily, Philip Rosenstein - Wednesday, September 21, 2016
According to a new Ooyala study on second-quarter video usage released Wednesda ...
- The Trade Desk Raised Its Target Price Range Pre-IPO
RTBlog, Tobi Elkin - Wednesday, September 21, 2016
It's an exciting time for demand-side platform The Trade Desk-it's set ...
- Paid Advertising Making Dramatic Shifts, Study Finds
SearchBlog, Laurie Sullivan - Wednesday, September 21, 2016
Programmatic is not the shiny object in every campaign strategy. Despite t ...
- AOL's Tim Armstrong Says "We Will Not Be A Walled Garden"
Around the Net in Real-Time, Tobi Elkin - Tuesday, September 20, 2016
AOL CEO Tim Armstrong told The Drum that he expects his company ...
- When To Call The 'A' Team: The Role Of Agencies, Self-Service & Hybrids
Real-Time Daily, Dave Ragals - Tuesday, September 20, 2016
As advertising and marketing technology continues to evolve, digital marketers are increasing ...
- Percolate Adds Analytics Features To Increase Real-Time Campaign Visibility
Real-Time Daily, Tobi Elkin - Tuesday, September 20, 2016
Marketing campaign software platform Percolate announced new product features that will off ...
- Jelli's Platform Aims To Lure Programmatic Dollars To Radio
Real-Time Daily, Tobi Elkin - Tuesday, September 20, 2016
Jelli, a programmatic platform for radio, said its SpotPlan programmatic radio self-servi ...
- 4C Insights Completes $26 Million Series C Financing Round
Real-Time Daily, Philip Rosenstein - Tuesday, September 20, 2016
4C Insights, the data science and media technology company, announced on Tuesd ...
- Hurdles Remain For Programmatic TV
RTBlog, Tobi Elkin - Tuesday, September 20, 2016
Despite bullish forecasts for programmatic TV, there are a few hurdles th ...
- Facebook Ads Are Still Getting Past Adblock Plus
Around the Net in Real-Time, Tobi Elkin - Monday, September 19, 2016
Apparently Facebook ads are still getting past Adblock Plus through a pared-do ...
- A Survival Kit For Using Data In Programmatic Creative
Real-Time Daily, Zach Schapira - Monday, September 19, 2016
There is a lot of confusion in the market about the differen ...
- White Ops Raises Funds, Seeks To Boost Demand From Supply-Siders
Real-Time Daily, Joe Mandese - Monday, September 19, 2016
Having established a strong foothold with advertisers and agencies buying programmatic medi ...
- Existing Metrics May Perpetuate Ad Blocking
RTBlog, Tobi Elkin - Monday, September 19, 2016
Existing ad metrics may perpetuate ad blocking, according to ad tech fi ...
- Deep Root Analytics, D2 Media Sales Team To Offer Political, Advocacy Audience Segments
Television News Daily, Philip Rosenstein - Monday, September 19, 2016
The audience segments divide voters based on partisan or issue affinity, wi ...
- Direct Response PTV Options Continue To Expand
Audience Buying Insider, Karlene Lukovitz - Friday, September 16, 2016
Some industry players have noted that use of programmatic TV is like ...
- Mediation For The Long Term Is More Than Just The Highest CPM
Real-Time Daily, Matthew Cooke - Friday, September 16, 2016
Over the last year there has been a lot of interest ...
- Report Finds Gulf Between U.S. And European Ad Blockers Isn't So Wide
RTBlog, Tobi Elkin - Friday, September 16, 2016
A research report from TUNE, a Seattle-based mobile marketing technology company, recent ...
- U.K. Consumers Seem To Think Advertising Is Getting Worse
Around the Net in Real-Time, Tobi Elkin - Thursday, September 15, 2016
A new study by Adobe finds that U.K. consumers are among t ...
- Marketron Launches Data Integrations Via Nielsen, Strata, And Katz Radio Group
Real-Time Daily, Tobi Elkin - Thursday, September 15, 2016
Marketron, a provider of B2B software solutions, said it will integrate da ...
- Videology Enables Programmatic Access To Screenvision Cinema Inventory
Real-Time Daily, Tobi Elkin - Thursday, September 15, 2016
Videology, a software provider for converged TV and video advertising, announced ...
- VideoAmp Announces European Expansion With New Offices, Partnerships
Real-Time Daily, Philip Rosenstein - Wednesday, September 14, 2016
Video advertising platform VideoAmp announced on Tuesday a European expansion, which includ ...
- Marketers Looking For 'Signals' -- Which AcuityAds Hopes To Provide
RTBlog, Tobi Elkin - Thursday, September 15, 2016
More companies are looking for "signals" that can give them more informati ...