- The Struggle To Integrate Programmatic With Creative
Real-Time Daily, Kelsey Meuse - Wednesday, October 26, 2016
While programmatic technology has focused on automating the buying and selling ...
- GumGum Expands Sales Teams In North America And EMEA
Real-Time Daily, Philip Rosenstein - Wednesday, October 26, 2016
GumGum, the computer vision platform for marketers, announced four key sales hir ...
- Choozle White Paper Explores Agencies' Programmatic Adoption
Real-Time Daily, Tobi Elkin - Wednesday, October 26, 2016
In a white paper, self-service programmatic ad platform Choozle found that 3 ...
- Programmatic TV Prospects Appear Better With Proposed AT&T/Time Warner Tie-up
RTBlog, Tobi Elkin - Wednesday, October 26, 2016
Demand-side platforms are coming to the table with real budget for programmat ...
- Vudu's New Ad-Supported Side Gets Ooyala Assist
VidBlog, P.J. Bednarski - Wednesday, October 26, 2016
Instead of consumers paying per movie, Vudu's new Movies On Us serv ...
- Turn Launches Advanced Audience Insights To Bolster Consumer Insights
Real-Time Daily, Philip Rosenstein - Tuesday, October 25, 2016
Ad-tech company Turn this week released Advanced Audience Insights, a new soluti ...
- Rocket Fuel Reports Q3 Results, Names New CFO
Real-Time Daily, Tobi Elkin - Tuesday, October 25, 2016
Programmatic marketing platform Rocket Fuel Inc. reported third-quarter earnings late Tuesday, wi ...
- Outlook Mixed On Implications Of AT&T Time Warner Tie-Up
RTBlog, Tobi Elkin - Tuesday, October 25, 2016
The $85 billion merger between AT&T and Time Warner would be ...
- Ad Industry Joins Forces With Federal Agencies To Combat Digital Crime
Around the Net in Real-Time, Tobi Elkin - Monday, October 24, 2016
Trustworthy Accountability Group (TAG) has formed a formal partnership with federal l ...
- AT&T-Time Warner Deal Is Mostly About Defense
Around the Net in Real-Time, Tobi Elkin - Monday, October 24, 2016
A Wall Street Journal report argues that the $85 billion tie-up betwe ...
- Yieldbot Names Emma Weisberg SVP, Marketplace Strategy
Real-Time Daily, Tobi Elkin - Monday, October 24, 2016
Yieldbot, a marketplace for real-time consumer intent, named Emma Weisberg SVP, marketpla ...
- Marketers Initiate Exodus From Facebook's Programmatic Exchange Ahead Of Shutdown
Real-Time Daily, Philip Rosenstein - Monday, October 24, 2016
In light of the planned closure of Facebook's ad exchange FBX, IgnitionO ...
- MediaMath Integrates With Google AdX For Programmatic Guaranteed
Real-Time Daily, Tobi Elkin - Monday, October 24, 2016
The integration allows marketers to negotiate valuable inventory from more than 5 ...
- Go-Go Times For Ad Tech, Martech Job Opps
RTBlog, Tobi Elkin - Monday, October 24, 2016
Hundreds, maybe thousands of jobs, are available in the ad tech/martech secto ...
- The Digital Advertising Tipping Point is Here
Show Daily: Videos, Ross Fadner - Monday, October 24, 2016
During his presentation, "The Digital Advertising Tipping Point is Here!" Jeff Burket ...
- Ad Tech Sharpens Approaches To Data Targeting
RTBlog, Philip Rosenstein - Friday, October 21, 2016
Ad tech iterates, at times, on a seemingly yearly or even month ...
- Bing Search Online Radio Carousel Presents Opportunities For Advertisers
SearchBlog, Laurie Sullivan - Friday, October 21, 2016
The combination of search, paid search and radio brings an interesting ad-targeti ...
- RadiumOne Launches Programmatic Creative Unit
Around the Net in Real-Time, Tobi Elkin - Thursday, October 20, 2016
RadiumOne is launching a new programmatic creative unit that aims to impro ...
- Videology Releases New Installment Of Series On Advanced Linear TV Advertising
Real-Time Daily, Tobi Elkin - Thursday, October 20, 2016
Videology, a provider of software for converged TV and video advertising, h ...
- DoubleVerify Expands Mobile In-App Viewability, Adds New Partners
Real-Time Daily, Tobi Elkin - Thursday, October 20, 2016
DoubleVerify, an ad-tech firm that authenticates media quality and performance across digit ...
- IAB Tech Lab Aims To Overcome The Divide Between Data And Creativity
RTBlog, Tobi Elkin - Thursday, October 20, 2016
How did the IAB Tech Lab's new ad standard for dynamic ...
- How Grey Plans To Make A Success Of Programmatic
Around the Net in Real-Time, Tobi Elkin - Wednesday, October 19, 2016
Grey is looking to lean more heavily on programmatic and marketing technolo ...
- Matomy Media Enlists RBC Capital Markets For Review
Around the Net in Real-Time, Tobi Elkin - Wednesday, October 19, 2016
Ad tech firm Matomy Media Group said it has tapped RBC Capit ...
- Why Advertising And Marketing Are Actually Very Different
Online Spin, Cory Treffiletti - Wednesday, October 19, 2016
Advertising and marketing; these two words get thrown around quite often a ...
- The Trade Desk Opens Up
Programmatic Insider, John Motavalli - Wednesday, October 19, 2016
The Trade Desk's IPO provides a unique opportunity to see both h ...
- Metamarkets Closes $14.25 Million In Credit Loan
Real-Time Daily, Tobi Elkin - Wednesday, October 19, 2016
Metamarkets, a provider of interactive analytics for programmatic marketing, said it h ...
- IAB Tech Lab Releases Dynamic Content Ad Standard
Real-Time Daily, Tobi Elkin - Wednesday, October 19, 2016
In a bid to increase the relevance of ads delivered to consume ...
- SpotX Partners With BrightLine To Automate Interactive Video Ad Sales For Connected TV
Real-Time Daily, Tobi Elkin - Wednesday, October 19, 2016
Video inventory management platform SpotX, and BrightLine, a provider of advanced ...
- TapFwd To Use Drawbridge Consumer Graph In Mobile Data Marketplace
Real-Time Daily, Philip Rosenstein - Wednesday, October 19, 2016
Drawbridge announced that TapFwd will begin to use its Connected Consumer Gra ...
- SoundCloud Taps Triton To Monetize Its Audio Ad Inventory In Canada
Real-Time Daily, Philip Rosenstein - Wednesday, October 19, 2016
Triton Digital, a technology provider in the audio industry, announced that SoundClo ...