- Trading Desk Places
RTBlog, Joe Mandese - Monday, October 17, 2016
It always tickles me when Wall Street's traders rate Madison Avenue's. Toda ...
- How Much Will Digital Marketers Make In 2017?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 14, 2016
Marketers will be expected to have search skills as well as knowled ...
- UK Lowers Instance Of Ad Fraud
Around the Net in Real-Time, Philip Rosenstein - Friday, October 14, 2016
According to an eMarketer report, last year the Association of Online Publishe ...
- Genesis Media Partners With GateHouse Media To Optimize Video Ad Serving
Real-Time Daily, Philip Rosenstein - Friday, October 14, 2016
Genesis Media, a real-time analytics platform, announced on Wednesday an outstream vid ...
- Bauer Xcel's Mezzafonte Touts Data, Tech As Revenue Drivers
Publishers Daily, Sara Guaglione - Wednesday, October 12, 2016
Bauer Xcel has one to three editors for each brand, who chu ...
- Xaxis Cuts Biggest Deal Ever, Acquires Triad Retail Media
Real-Time Daily, Joe Mandese - Thursday, October 13, 2016
WPP programmatic media unit Xaxis has agreed to acquire Triad Retail Medi ...
- Schwartz Rejoins Undertone As Prez, Franchi Promoted To Biz Dev
Real-Time Daily, Joe Mandese - Thursday, October 13, 2016
Undertone, a division of ad-tech holding company Perion Network Ltd., has nam ...
- LiveRamp Launches IdentityLink To Enhance Cross-Channel Data Resolution
Real-Time Daily, Philip Rosenstein - Thursday, October 13, 2016
LiveRamp on Wednesday announced the launch of IdentityLink, a product aimed ...
- AOL Adds IAS Pre-Bid Viewability To ONE Platform
Real-Time Daily, Philip Rosenstein - Thursday, October 13, 2016
AOL and Integral Ad Science (IAS) announced on Thursday an expansion ...
- Search Affiliate Looks To AI, Machine Learning For Ad Fraud Detection, Attribution
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 12, 2016
Affiliate marketing company Impact Radius has locked its sights on artificial intelligen ...
- Snapchat, The MTV Of 2016
Programmatic Insider, John Motavalli - Wednesday, October 12, 2016
This past week, Snap, Inc. was reported to be planning a $ ...
- The Future Of Consumer Targeting Lives At Intersection Of Digital, Physical Data
Real-Time Daily, Tom Phillips, Cali Tran - Wednesday, October 12, 2016
While there are billions of daily data signals from online and mobi ...
- Vemba, SpotX Partner On Video Syndication Suite
Real-Time Daily, Philip Rosenstein - Wednesday, October 12, 2016
Vemba, a video discovery and distribution platform, and SpotX announced on Wednesd ...
- Presidential Debates Increase Fill Rates, Available Impressions On News Sites
Real-Time Daily, Philip Rosenstein - Wednesday, October 12, 2016
Real-time bid-management system Wise Data Media analyzed programmatic activity around the fir ...
- SpotX Will Run Playwire Media's Video Ad-Serving Business
Real-Time Daily, Philip Rosenstein - Tuesday, October 11, 2016
Playwire Media has engaged SpotX to run the video ad-serving part ...
- RTB House Uses 'Deep Learning' Tech To Model Conversion Probabilities
Real-Time Daily, Philip Rosenstein - Tuesday, October 11, 2016
Ad-tech company RTB House has announced a new model relying on "de ...
- Entering The Era Of Ad Tech 2.0
RTBlog, Philip Rosenstein - Tuesday, October 11, 2016
The foundations of the ad-tech landscape quickly shift as supporting technologies ma ...
- RTB Continues To Dominate Programmatic Market By Wide Margin
Real-Time Daily, Joe Mandese - Monday, October 10, 2016
The programmatic media-buying marketplace is projected to expand 27% this year ...
- RadiumOne Launches Smart Links To Customize Customer Journey
Real-Time Daily, Philip Rosenstein - Monday, October 10, 2016
RadiumOne announced on Monday the release of Smart Links, a product th ...
- The RTB Truth, Well Told
RTBlog, Joe Mandese - Monday, October 10, 2016
The ad industry has never had more people counting it than ...
- Livestreaming: Already Changing The TV Mindset
Audience Buying Insider, Karlene Lukovitz - Friday, October 7, 2016
Livestreaming is starting to earn a place alongside traditional television programming forma ...
- Another Reason Not To Take Sick Days
MediaDailyNews, George Simpson - Thursday, October 6, 2016
Apparently IBM experimented with Watson, its cognitive computing platform, to see ...
- Operative Releases Programmatic Platform For Publishers
Publishers Daily, Sara Guaglione - Thursday, October 6, 2016
Operative Media believes its SaaS programmatic advertising platform for publishers, Operative Compet ...
- Kiosked Shuffles Exec Suite, Says It's Putting Consumers In The Sweet Spot
Real-Time Daily, Joe Mandese - Friday, October 7, 2016
Kiosked, a programmatic platform that embeds ads into publishers' content, has promot ...
- Varick No Longer On Varick, Neither Is Rostkowski
RTBlog, Joe Mandese - Friday, October 7, 2016
When I ran into Paul Rostkowski and Keith Gooberman at Mitch Oscar ...
- Cross-Device Attribution Still Sticky Wicket
Around the Net in Real-Time, Philip Rosenstein - Thursday, October 6, 2016
Getting multi-device attribution hasn't gotten any easier for marketers, according to ...
- TapFwd Raises $3 Million, Launches Mobile Data Marketplace
Real-Time Daily, Philip Rosenstein - Thursday, October 6, 2016
Mobile data platform TapFwd announced on Wednesday the release of its mobi ...
- Is Viewability Actually A Useful Metric?
RTBlog, Philip Rosenstein - Thursday, October 6, 2016
As ad campaigns increasingly optimize for viewability, is there a reason ...
- Criteo CEO On Future Of HookLogic After Acquisition
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 6, 2016
Advertisers may have been blindsided by Criteo's $250 million purchase of HookLogi ...
- Further Tracking Facebook's Measurement Snafu
Around the Net in Real-Time, Philip Rosenstein - Wednesday, October 5, 2016
Mike Shields calls out the key questions behind Facebook's "video inflate-gate," noti ...