- When TV And Digital Merge, Good Things Happen
Online Spin, Cory Treffiletti - Wednesday, October 5, 2016
According to many sources from Forrester and beyond, this is the ye ...
- Facebook Targets Craigslist And eBay
Programmatic Insider, John Motavalli - Wednesday, October 5, 2016
Facebook is taking on Craigslist and eBay directly, with a new mobi ...
- Targeting Both Household Influencers And Buyers Increases Conversion 211%
Real-Time Daily, Philip Rosenstein - Wednesday, October 5, 2016
The launch of Rocket Fuel Institute was coupled with a first relea ...
- Adding Rocket Fuel To The Fire Sale
RTBlog, Joe Mandese - Wednesday, October 5, 2016
After reporting on Salesforce's acquisition of Krux, I got an unusual numb ...
- Fewer Marketers Spend More On Programmatic, Even As ROI Rises
Real-Time Daily, Laurie Sullivan - Monday, October 3, 2016
Marketers will spend more to run ads through programmatic channels, but ...
- Salesforce Acquires Krux, DMP Market Consolidates Further
Real-Time Daily, Joe Mandese - Monday, October 3, 2016
Salesforce.com has agreed to acquire Krux, a highly regarded independent data manageme ...
- Criteo Snares HookLogic, Supply Chain Continues To Consolidate
Real-Time Daily, Joe Mandese - Tuesday, October 4, 2016
Programmatic performance marketing platform Criteo this morning announced the acquisition of HookLogi ...
- PushSpring, ComScore Partner To Enhance Mobile Audience Segments
Real-Time Daily, Philip Rosenstein - Tuesday, October 4, 2016
PushSpring and comScore announced on Tuesday a partnership to introduce mobile audien ...
- The Krux Of Programmatic's Matter: Simplicity Vs. Complexity
RTBlog, Joe Mandese - Tuesday, October 4, 2016
It's not as if ad tech's universe is beginning to collapse, b ...
- In 2016, Majority Of U.S. Digital Ads Will Be Handled Programmatically
Around the Net in Real-Time, Philip Rosenstein - Monday, October 3, 2016
Sixty percent of U.S. digital ad spending is "expected to be transact ...
- Think Outside 'Walled Gardens' Once Facebook Shutters FBX
Real-Time Daily, Lon Otremba - Monday, October 3, 2016
Facebook recently announced that in November it would be shutting down FB ...
- DialogTech, LiveRamp Partner To Enhance Call Attribution From Display Advertising
Real-Time Daily, Philip Rosenstein - Monday, October 3, 2016
DialogTech, the end-to-end call attribution and conversion platform, on Monday introduced DialogTe ...
- How's The Programmatic Sector Doing? Look At Its People, Not Its Machinery, To Find Out
RTBlog, Joe Mandese - Monday, October 3, 2016
After more than a decade of covering the industry's leading programmatic ad-te ...
- Keynote Interview: ANA Chairman Tony Pace
Show Daily: Videos, Ross Fadner - Monday, October 3, 2016
During his OMMA Video Keynote Interview with MediaPost Editor-in-Chief Joe Mandese, A ...
- Facebook Moves Atlas Into Its Measurement Division
Around the Net in Real-Time, Tobi Elkin - Friday, September 30, 2016
Facebook has moved its ad-tech platform Atlas out of its ad te ...
- HAL: 'I Am Sorry Frank, This Doesn't Compute'
MediaDailyNews, George Simpson - Thursday, September 29, 2016
That talkative computer from "2001: A Space Odyssey" takes on the advertisi ...
- Data Integration Is Key For Getting The Most From Programmatic, Yahoo Says
RTBlog, Tobi Elkin - Friday, September 30, 2016
While Yahoo has made headlines in recent days with reports of ...
- ABI: Measuring Programmatic Success Takes a Long Time
Show Daily: Videos, Ross Fadner - Friday, September 30, 2016
During his OMMA Programmatic Keynote Interview with MediaPost's Real-Time Daily Editor To ...
- Why Ad Prices are Going Up
Show Daily: Videos, Ross Fadner - Friday, September 30, 2016
In this exchange during the OMMA Programmatic panel, "Q4 Temperature Check: Pricin ...
- Ad Fraud and Responsibility
Show Daily: Videos, Ross Fadner - Friday, September 30, 2016
Greg March, CEO, Noble People, and Mike Smith, Senior Vice President Advertisi ...
- In Praise of Ad Blockers?
Show Daily: Videos, Ross Fadner - Friday, September 30, 2016
During the OMMA Programmatic panel "Blocking, Fraud and the Buy-Side", Greg Marc ...
- Offline Measurement and Attribution are Improving
Show Daily: Videos, Ross Fadner - Friday, September 30, 2016
During the OMMA Programmatic panel "Beyond Search: Can Programmatic Lead to Omnichann ...
- What is Good Creative in a Programmatic World?
Show Daily: Videos, Ross Fadner - Friday, September 30, 2016
Jim Lesser, President & CEO, BBDO San Francisco, shares his insight in ...
- Why Tech Providers Need to 'Step Up'
Show Daily: Videos, Ross Fadner - Friday, September 30, 2016
The companies providing technology platforms for programmatic advertising really need to st ...
- Achieving Scale, Improving Efficiency Factors In LinkedIn's Segue To Programmatic
Around the Net in Real-Time, Tobi Elkin - Thursday, September 29, 2016
In an interview with eMarkteter's Maria Minsker, LinkedIn's Russell Glass, head ...
- 3 Women Execs Tune Up Spotify's Ad Business
MediaDailyNews, Laurie Sullivan - Wednesday, September 28, 2016
Thought leadership is the new innovation for 2017. At Spotify, it com ...
- The Ad-Tech Tax
Online Spin, Ted McConnell - Thursday, September 29, 2016
There is some research, and a lot of loose talk, about t ...
- Programmatic: Data, Consolidation, Direct Deals Are Trends
Real-Time Daily, Tobi Elkin - Wednesday, September 28, 2016
Industry consolidation, the importance of data, ongoing tech and platform integrations, programmat ...
- New Formats, Standards Straining Bounds Of Cloud Infrastructure
Real-Time Daily, Dwight Ringdahl - Wednesday, September 28, 2016
The advertising ecosystem has evolved rapidly in a really short period ...
- Varick Media Management Partners With Drawbridge On Cross-Device Platform
Real-Time Daily, Tobi Elkin - Thursday, September 29, 2016
Programmatic ad firm Varick Media Management has partnered with cross-device technology compa ...