- Entering The Era Of Ad Tech 2.0
RTBlog, Philip Rosenstein - Tuesday, October 11, 2016
The foundations of the ad-tech landscape quickly shift as supporting technologies ma ...
- RTB Continues To Dominate Programmatic Market By Wide Margin
Real-Time Daily, Joe Mandese - Monday, October 10, 2016
The programmatic media-buying marketplace is projected to expand 27% this year ...
- RadiumOne Launches Smart Links To Customize Customer Journey
Real-Time Daily, Philip Rosenstein - Monday, October 10, 2016
RadiumOne announced on Monday the release of Smart Links, a product th ...
- The RTB Truth, Well Told
RTBlog, Joe Mandese - Monday, October 10, 2016
The ad industry has never had more people counting it than ...
- Livestreaming: Already Changing The TV Mindset
Audience Buying Insider, Karlene Lukovitz - Friday, October 7, 2016
Livestreaming is starting to earn a place alongside traditional television programming forma ...
- Another Reason Not To Take Sick Days
MediaDailyNews, George Simpson - Thursday, October 6, 2016
Apparently IBM experimented with Watson, its cognitive computing platform, to see ...
- Operative Releases Programmatic Platform For Publishers
Publishers Daily, Sara Guaglione - Thursday, October 6, 2016
Operative Media believes its SaaS programmatic advertising platform for publishers, Operative Compet ...
- Kiosked Shuffles Exec Suite, Says It's Putting Consumers In The Sweet Spot
Real-Time Daily, Joe Mandese - Friday, October 7, 2016
Kiosked, a programmatic platform that embeds ads into publishers' content, has promot ...
- Varick No Longer On Varick, Neither Is Rostkowski
RTBlog, Joe Mandese - Friday, October 7, 2016
When I ran into Paul Rostkowski and Keith Gooberman at Mitch Oscar ...
- Cross-Device Attribution Still Sticky Wicket
Around the Net in Real-Time, Philip Rosenstein - Thursday, October 6, 2016
Getting multi-device attribution hasn't gotten any easier for marketers, according to ...
- TapFwd Raises $3 Million, Launches Mobile Data Marketplace
Real-Time Daily, Philip Rosenstein - Thursday, October 6, 2016
Mobile data platform TapFwd announced on Wednesday the release of its mobi ...
- Is Viewability Actually A Useful Metric?
RTBlog, Philip Rosenstein - Thursday, October 6, 2016
As ad campaigns increasingly optimize for viewability, is there a reason ...
- Criteo CEO On Future Of HookLogic After Acquisition
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 6, 2016
Advertisers may have been blindsided by Criteo's $250 million purchase of HookLogi ...
- Further Tracking Facebook's Measurement Snafu
Around the Net in Real-Time, Philip Rosenstein - Wednesday, October 5, 2016
Mike Shields calls out the key questions behind Facebook's "video inflate-gate," noti ...
- When TV And Digital Merge, Good Things Happen
Online Spin, Cory Treffiletti - Wednesday, October 5, 2016
According to many sources from Forrester and beyond, this is the ye ...
- Facebook Targets Craigslist And eBay
Programmatic Insider, John Motavalli - Wednesday, October 5, 2016
Facebook is taking on Craigslist and eBay directly, with a new mobi ...
- Targeting Both Household Influencers And Buyers Increases Conversion 211%
Real-Time Daily, Philip Rosenstein - Wednesday, October 5, 2016
The launch of Rocket Fuel Institute was coupled with a first relea ...
- Adding Rocket Fuel To The Fire Sale
RTBlog, Joe Mandese - Wednesday, October 5, 2016
After reporting on Salesforce's acquisition of Krux, I got an unusual numb ...
- Fewer Marketers Spend More On Programmatic, Even As ROI Rises
Real-Time Daily, Laurie Sullivan - Monday, October 3, 2016
Marketers will spend more to run ads through programmatic channels, but ...
- Salesforce Acquires Krux, DMP Market Consolidates Further
Real-Time Daily, Joe Mandese - Monday, October 3, 2016
Salesforce.com has agreed to acquire Krux, a highly regarded independent data manageme ...
- Criteo Snares HookLogic, Supply Chain Continues To Consolidate
Real-Time Daily, Joe Mandese - Tuesday, October 4, 2016
Programmatic performance marketing platform Criteo this morning announced the acquisition of HookLogi ...
- PushSpring, ComScore Partner To Enhance Mobile Audience Segments
Real-Time Daily, Philip Rosenstein - Tuesday, October 4, 2016
PushSpring and comScore announced on Tuesday a partnership to introduce mobile audien ...
- The Krux Of Programmatic's Matter: Simplicity Vs. Complexity
RTBlog, Joe Mandese - Tuesday, October 4, 2016
It's not as if ad tech's universe is beginning to collapse, b ...
- In 2016, Majority Of U.S. Digital Ads Will Be Handled Programmatically
Around the Net in Real-Time, Philip Rosenstein - Monday, October 3, 2016
Sixty percent of U.S. digital ad spending is "expected to be transact ...
- Think Outside 'Walled Gardens' Once Facebook Shutters FBX
Real-Time Daily, Lon Otremba - Monday, October 3, 2016
Facebook recently announced that in November it would be shutting down FB ...
- DialogTech, LiveRamp Partner To Enhance Call Attribution From Display Advertising
Real-Time Daily, Philip Rosenstein - Monday, October 3, 2016
DialogTech, the end-to-end call attribution and conversion platform, on Monday introduced DialogTe ...
- How's The Programmatic Sector Doing? Look At Its People, Not Its Machinery, To Find Out
RTBlog, Joe Mandese - Monday, October 3, 2016
After more than a decade of covering the industry's leading programmatic ad-te ...
- Keynote Interview: ANA Chairman Tony Pace
Show Daily: Videos, Ross Fadner - Monday, October 3, 2016
During his OMMA Video Keynote Interview with MediaPost Editor-in-Chief Joe Mandese, A ...
- Facebook Moves Atlas Into Its Measurement Division
Around the Net in Real-Time, Tobi Elkin - Friday, September 30, 2016
Facebook has moved its ad-tech platform Atlas out of its ad te ...
- HAL: 'I Am Sorry Frank, This Doesn't Compute'
MediaDailyNews, George Simpson - Thursday, September 29, 2016
That talkative computer from "2001: A Space Odyssey" takes on the advertisi ...