- News Corp. Injects Cash Into AppNexus As IPO Drumbeat Grows Louder
RTBlog, Tobi Elkin - Thursday, September 29, 2016
News Corp announced a $10 million investment in AppNexus. And with tha ...
- Cox Launches Sales-Side Platform, Enables Agencies To Buy Local TV Programmatically
Television News Daily, Joe Mandese - Thursday, September 29, 2016
Videa, a "supply-side" programmatic TV sales platform incubated by Cox Media Grou ...
- IAB Launches New Certification Program For Buyers, Planners
MAD, Steve McClellan - Tuesday, September 27, 2016
The program, which the groups say is a first, is designed ...
- Adform Now Supports Native Ads Programmatically
Native Insider, Tobi Elkin - Wednesday, September 28, 2016
Ad-tech platform Adform announced the launch of programmatic native ads in i ...
- Big Media Embrace Programmatic @TrustX
Programmatic Insider, John Motavalli - Wednesday, September 28, 2016
The announcement that 27 big media brands will work with a cooperati ...
- Tapad Launches Cross-Device Optimization Metric
Real-Time Daily, Tobi Elkin - Wednesday, September 28, 2016
Tapad, a provider of cross-device marketing technology, announced a new metric f ...
- OMMA Programmatic: A Q4 Temperature Check On Quality, Price, And Availability
Real-Time Daily, Tobi Elkin - Tuesday, September 27, 2016
The consensus at a panel during OMMA Programmatic is that prices a ...
- Visa, Oracle Introduce New Tools To Boost Digital Ad Performance
Real-Time Daily, Tobi Elkin - Wednesday, September 28, 2016
Visa Inc. has partnered with Oracle to launch Visa Advertising Solutions, ...
- AB InBev Notes Problems Measuring Mobile In-App Ads
Real-Time Daily, Philip Rosenstein - Tuesday, September 27, 2016
Marketers are having a hard time getting their attribution models right f ...
- AppNexus Announces Availability Of LinkedIn Display Inventory
Real-Time Daily, Tobi Elkin - Tuesday, September 27, 2016
Ad-tech firm AppNexus said LinkedIn display inventory is now available through i ...
- Knotch Launches Integrated Intelligence Suite For Brand Marketers
Real-Time Daily, Tobi Elkin - Wednesday, September 28, 2016
Knotch, a provider of real-time intelligence on digital marketing, announced a redesi ...
- Programmatic's Promise And Potential
RTBlog, Tobi Elkin - Wednesday, September 28, 2016
What is the promise and potential of programmatic? While programmatic has t ...
- AppLovin Will Be Acquired By A Chinese Investor For $1.42B
Around the Net in Real-Time, Tobi Elkin - Tuesday, September 27, 2016
San Francisco-based mobile ad-tech firm AppLovin will sell a majority stake ...
- Microsoft Ignite: How Algorithms, The Cloud, IoT And Data Are Changing Cloud Computing
Around the Net in Real-Time, Tobi Elkin - Tuesday, September 27, 2016
Algorithms, the cloud, the internet of things, and data — a combinati ...
- Programmatic Ad Prices Are Indeed Rising
MediaPost Live, Gavin O'Malley - Tuesday, September 27, 2016
As the demand for quality programmatic inventory exceeds supply, the price advertise ...
- Anheuser-Busch Exec Dishes On Dream DMP
MediaPost Live, Gavin O'Malley - Tuesday, September 27, 2016
What would Anheuser-Busch InBev change about its DMP? (It's Krux, if you' ...
- Attribution Pros: Modeling Is For The Birds
MediaPost Live, Gavin O'Malley - Tuesday, September 27, 2016
On the topic of attribution, marketing mix modeling didn't get much lo ...
- DMA Makes Bid For Greater Cross-Device Clarity
MoBlog, Gavin O'Malley - Tuesday, September 27, 2016
Hoping to get ad buyers and sellers on the same page, t ...
- Deterministic Data: Powerful Tool For Predicting User Behavior
Real-Time Daily, Evan Barocas - Monday, September 26, 2016
Sophisticated marketers and the agencies that support them are beginning to lo ...
- Tremor Video Names Jennifer Catto Chief Marketing Officer
Real-Time Daily, Tobi Elkin - Tuesday, September 27, 2016
Video ad effectiveness provider Tremor Video announced that Jennifer Catto has join ...
- Forecast: By 2017, 75% Of All Programmatic Display Ads Will be Mobile
RTBlog, Tobi Elkin - Tuesday, September 27, 2016
A new eMarketer forecast for programmatic ad spending in the U.S. predic ...
- Digital Marketing Trade Body Announces Online Ad Marketplace
Around the Net in Real-Time, Tobi Elkin - Monday, September 26, 2016
Digital Content Next, digital marketing trade body, is launching an automated onli ...
- VideoAmp Ensures At Least 80% Viewability Rates
Real-Time Daily, Philip Rosenstein - Monday, September 26, 2016
VideoAmp, a viewability measurement and video optimization platform, announced on Monday th ...
- IAB Releases New Ad Unit Portfolio For Public Comment
Real-Time Daily, Tobi Elkin - Monday, September 26, 2016
The Interactive Advertising Bureau (IAB) on Monday released an overhaul of t ...
- Pandora Names Nick Bartle Chief Marketing Officer
Real-Time Daily, Tobi Elkin - Monday, September 26, 2016
Pandora on Monday tapped Nick Bartle, a former LinkedIn executive to assu ...
- IBM Watson: Talking To An Ad
Real-Time Daily, Philip Rosenstein - Monday, September 26, 2016
IBM Watson has recently made a foray into consumer marketing, including initi ...
- Programmatic's Evolution: Where Are We Now, Where Are We Going?
Real-Time Daily, Tobi Elkin - Monday, September 26, 2016
At an Advertising Week panel on the evolution of programmatic media, indust ...
- It's Fall -- And, Like Clockwork, Advertising Week Begins
RTBlog, Tobi Elkin - Monday, September 26, 2016
If there's one thing you can count on like clockwork each fal ...
- Instagram More Than Doubles Its Advertiser Base In Six Months
Around the Net in Real-Time, Tobi Elkin - Friday, September 23, 2016
Instagram has 500,000 advertisers, more than double the number it had ...
- Forrester Analyst: Don't Call It 'Programmatic' TV
Audience Buying Insider, Karlene Lukovitz - Friday, September 23, 2016
The television advertising business is "at long last" beginning to see so ...