- RTB House Expands In The Middle East And Africa
Real-Time Daily, Tobi Elkin - Friday, September 23, 2016
RTB House expands in the Middle East and Africa with a n ...
- Market For Big-Data Management Tools Expected To Grow By Double Digits
Real-Time Daily, Tobi Elkin - Friday, September 23, 2016
A new Forrester report projects that the market for tools for managi ...
- Pushback On AppFlyer's DeviceRank: Privacy, Accuracy Questions Arise
Real-Time Daily, Philip Rosenstein - Friday, September 23, 2016
Thursday's release of AppsFlyer's new anti-fraud product DeviceRank has raised criticism ...
- Ad-Tech Execs Weigh In On The Trade Desk's IPO
RTBlog, Tobi Elkin - Friday, September 23, 2016
Ad tech executives weighed in on The Trade Desk's IPO and differentiati ...
- The Trade Desk's Jeff Green On The Company's IPO
Around the Net in Real-Time, Tobi Elkin - Thursday, September 22, 2016
The Trade Desk issued almost 4.7 million shares at $18 apiece, raisi ...
- Twitter Offers Native Ads On Audience Platform
Mobile Marketing Daily, Gavin O'Malley - Thursday, September 22, 2016
Twitter is now offering native ads to brand partners running mobile a ...
- AppsFlyer Releases DeviceRank To Address $100 Million Cost Of App Fraud In 2016
Real-Time Daily, Philip Rosenstein - Thursday, September 22, 2016
AppsFlyer, a mobile advertising attribution and marketing analytics platform, released a repo ...
- Factual Launches Observation Graph And The Next Generation Of Geopulse Audience
Real-Time Daily, Tobi Elkin - Thursday, September 22, 2016
Data company Factual announced the public beta release of Observation Graph, ...
- Taking Programmatic In-House? What to Consider First
Real-Time Daily, Dan Raffe - Thursday, September 22, 2016
Advertisers trying to bring programmatic advertising in-house are a lot like colle ...
- IAS Secures More Accreditations From Media Rating Council
Real-Time Daily, Philip Rosenstein - Thursday, September 22, 2016
Integral Ad Science (IAS) announced on Thursday that the Media Rating Counc ...
- Neustar Launches Marketing Attribution Analytics Via Facebook Partnership
Real-Time Daily, Tobi Elkin - Thursday, September 22, 2016
Real-time information services provider Neustar announced a partnership with Facebook to laun ...
- On Opening Day, The Trade Desk's Stock Closes At $30.10 Per Share
Real-Time Daily, Tobi Elkin - Thursday, September 22, 2016
The Trade Desk had a coming-out party of sorts on Wednesday wh ...
- Weather Company's Working On Programmatic Integrations With IBM Watson
RTBlog, Tobi Elkin - Thursday, September 22, 2016
With The Weather Company now a unit of IBM, RTBlog recently spo ...
- ISBA Launches New Programmatic Guide Amid Transparency Concerns
Around the Net In MAD London, Sean Hargrave - Wednesday, September 21, 2016
ISBA has launched a new guide to programmatic advertising in response ...
- The Trade Desk Has Raised The Price Range For Its IPO
Around the Net in Real-Time, Tobi Elkin - Wednesday, September 21, 2016
Demand-side platform The Trade Desk and amended its filing with the Securiti ...
- How Cross-Device Identity Matching Works
Around the Net in Real-Time, Tobi Elkin - Wednesday, September 21, 2016
Gartner releases a blog post that shows a cross-device identity case stu ...
- Programmatic Education -- Can It Really Paper Over Transparency Issues Between Brands And Agencies?
London Blog, Sean Hargrave - Wednesday, September 21, 2016
ISBA is helping advertisers to gain a better understanding of programmatic, b ...
- TubeMogul Revamps Display Offering Via Partnerships And New Algorithms
Real-Time Daily, Tobi Elkin - Wednesday, September 21, 2016
Cross-channel advertising platform TubeMogul announced a revamp of its display offering ...
- PubMatic Makes Appointments To Management Team
Real-Time Daily, Tobi Elkin - Wednesday, September 21, 2016
PubMatic makes two key hires to its management team in the rol ...
- Talent Shortage, Organizational Silos Are Hurdles To Delivering On Data Potential
Real-Time Daily, Tobi Elkin - Wednesday, September 21, 2016
While marketers and agencies are committed to leveraging data throughout their businesse ...
- WideOrbit Launches Radio Interchange: Automates Network And Barter Ads
Real-Time Daily, Tobi Elkin - Wednesday, September 21, 2016
Ad management software firm WideOrbit introduced Radio Interchange, an automated solution f ...
- The Trade Desk Begins Trading, On Nasdaq
Real-Time Daily, Tobi Elkin - Wednesday, September 21, 2016
The Trade Desk (TTD) is now a public company. It began tradi ...
- Study: Video Reaches Tipping Point, 51% Of Views Now On Mobile
Real-Time Daily, Philip Rosenstein - Wednesday, September 21, 2016
According to a new Ooyala study on second-quarter video usage released Wednesda ...
- The Trade Desk Raised Its Target Price Range Pre-IPO
RTBlog, Tobi Elkin - Wednesday, September 21, 2016
It's an exciting time for demand-side platform The Trade Desk-it's set ...
- Paid Advertising Making Dramatic Shifts, Study Finds
SearchBlog, Laurie Sullivan - Wednesday, September 21, 2016
Programmatic is not the shiny object in every campaign strategy. Despite t ...
- AOL's Tim Armstrong Says "We Will Not Be A Walled Garden"
Around the Net in Real-Time, Tobi Elkin - Tuesday, September 20, 2016
AOL CEO Tim Armstrong told The Drum that he expects his company ...
- When To Call The 'A' Team: The Role Of Agencies, Self-Service & Hybrids
Real-Time Daily, Dave Ragals - Tuesday, September 20, 2016
As advertising and marketing technology continues to evolve, digital marketers are increasing ...
- Percolate Adds Analytics Features To Increase Real-Time Campaign Visibility
Real-Time Daily, Tobi Elkin - Tuesday, September 20, 2016
Marketing campaign software platform Percolate announced new product features that will off ...
- Jelli's Platform Aims To Lure Programmatic Dollars To Radio
Real-Time Daily, Tobi Elkin - Tuesday, September 20, 2016
Jelli, a programmatic platform for radio, said its SpotPlan programmatic radio self-servi ...
- 4C Insights Completes $26 Million Series C Financing Round
Real-Time Daily, Philip Rosenstein - Tuesday, September 20, 2016
4C Insights, the data science and media technology company, announced on Tuesd ...