- In Praise of Ad Blockers?
Show Daily: Videos, Ross Fadner - Friday, September 30, 2016
During the OMMA Programmatic panel "Blocking, Fraud and the Buy-Side", Greg Marc ...
- Offline Measurement and Attribution are Improving
Show Daily: Videos, Ross Fadner - Friday, September 30, 2016
During the OMMA Programmatic panel "Beyond Search: Can Programmatic Lead to Omnichann ...
- What is Good Creative in a Programmatic World?
Show Daily: Videos, Ross Fadner - Friday, September 30, 2016
Jim Lesser, President & CEO, BBDO San Francisco, shares his insight in ...
- Why Tech Providers Need to 'Step Up'
Show Daily: Videos, Ross Fadner - Friday, September 30, 2016
The companies providing technology platforms for programmatic advertising really need to st ...
- Achieving Scale, Improving Efficiency Factors In LinkedIn's Segue To Programmatic
Around the Net in Real-Time, Tobi Elkin - Thursday, September 29, 2016
In an interview with eMarkteter's Maria Minsker, LinkedIn's Russell Glass, head ...
- 3 Women Execs Tune Up Spotify's Ad Business
MediaDailyNews, Laurie Sullivan - Wednesday, September 28, 2016
Thought leadership is the new innovation for 2017. At Spotify, it com ...
- The Ad-Tech Tax
Online Spin, Ted McConnell - Thursday, September 29, 2016
There is some research, and a lot of loose talk, about t ...
- Programmatic: Data, Consolidation, Direct Deals Are Trends
Real-Time Daily, Tobi Elkin - Wednesday, September 28, 2016
Industry consolidation, the importance of data, ongoing tech and platform integrations, programmat ...
- New Formats, Standards Straining Bounds Of Cloud Infrastructure
Real-Time Daily, Dwight Ringdahl - Wednesday, September 28, 2016
The advertising ecosystem has evolved rapidly in a really short period ...
- Varick Media Management Partners With Drawbridge On Cross-Device Platform
Real-Time Daily, Tobi Elkin - Thursday, September 29, 2016
Programmatic ad firm Varick Media Management has partnered with cross-device technology compa ...
- News Corp. Injects Cash Into AppNexus As IPO Drumbeat Grows Louder
RTBlog, Tobi Elkin - Thursday, September 29, 2016
News Corp announced a $10 million investment in AppNexus. And with tha ...
- Cox Launches Sales-Side Platform, Enables Agencies To Buy Local TV Programmatically
Television News Daily, Joe Mandese - Thursday, September 29, 2016
Videa, a "supply-side" programmatic TV sales platform incubated by Cox Media Grou ...
- IAB Launches New Certification Program For Buyers, Planners
MAD, Steve McClellan - Tuesday, September 27, 2016
The program, which the groups say is a first, is designed ...
- Adform Now Supports Native Ads Programmatically
Native Insider, Tobi Elkin - Wednesday, September 28, 2016
Ad-tech platform Adform announced the launch of programmatic native ads in i ...
- Big Media Embrace Programmatic @TrustX
Programmatic Insider, John Motavalli - Wednesday, September 28, 2016
The announcement that 27 big media brands will work with a cooperati ...
- Tapad Launches Cross-Device Optimization Metric
Real-Time Daily, Tobi Elkin - Wednesday, September 28, 2016
Tapad, a provider of cross-device marketing technology, announced a new metric f ...
- OMMA Programmatic: A Q4 Temperature Check On Quality, Price, And Availability
Real-Time Daily, Tobi Elkin - Tuesday, September 27, 2016
The consensus at a panel during OMMA Programmatic is that prices a ...
- Visa, Oracle Introduce New Tools To Boost Digital Ad Performance
Real-Time Daily, Tobi Elkin - Wednesday, September 28, 2016
Visa Inc. has partnered with Oracle to launch Visa Advertising Solutions, ...
- AB InBev Notes Problems Measuring Mobile In-App Ads
Real-Time Daily, Philip Rosenstein - Tuesday, September 27, 2016
Marketers are having a hard time getting their attribution models right f ...
- AppNexus Announces Availability Of LinkedIn Display Inventory
Real-Time Daily, Tobi Elkin - Tuesday, September 27, 2016
Ad-tech firm AppNexus said LinkedIn display inventory is now available through i ...
- Knotch Launches Integrated Intelligence Suite For Brand Marketers
Real-Time Daily, Tobi Elkin - Wednesday, September 28, 2016
Knotch, a provider of real-time intelligence on digital marketing, announced a redesi ...
- Programmatic's Promise And Potential
RTBlog, Tobi Elkin - Wednesday, September 28, 2016
What is the promise and potential of programmatic? While programmatic has t ...
- AppLovin Will Be Acquired By A Chinese Investor For $1.42B
Around the Net in Real-Time, Tobi Elkin - Tuesday, September 27, 2016
San Francisco-based mobile ad-tech firm AppLovin will sell a majority stake ...
- Microsoft Ignite: How Algorithms, The Cloud, IoT And Data Are Changing Cloud Computing
Around the Net in Real-Time, Tobi Elkin - Tuesday, September 27, 2016
Algorithms, the cloud, the internet of things, and data — a combinati ...
- Programmatic Ad Prices Are Indeed Rising
MediaPost Live, Gavin O'Malley - Tuesday, September 27, 2016
As the demand for quality programmatic inventory exceeds supply, the price advertise ...
- Anheuser-Busch Exec Dishes On Dream DMP
MediaPost Live, Gavin O'Malley - Tuesday, September 27, 2016
What would Anheuser-Busch InBev change about its DMP? (It's Krux, if you' ...
- Attribution Pros: Modeling Is For The Birds
MediaPost Live, Gavin O'Malley - Tuesday, September 27, 2016
On the topic of attribution, marketing mix modeling didn't get much lo ...
- DMA Makes Bid For Greater Cross-Device Clarity
MoBlog, Gavin O'Malley - Tuesday, September 27, 2016
Hoping to get ad buyers and sellers on the same page, t ...
- Deterministic Data: Powerful Tool For Predicting User Behavior
Real-Time Daily, Evan Barocas - Monday, September 26, 2016
Sophisticated marketers and the agencies that support them are beginning to lo ...
- Tremor Video Names Jennifer Catto Chief Marketing Officer
Real-Time Daily, Tobi Elkin - Tuesday, September 27, 2016
Video ad effectiveness provider Tremor Video announced that Jennifer Catto has join ...