- Yieldbot Names Emma Weisberg SVP, Marketplace Strategy
Real-Time Daily, Tobi Elkin - Monday, October 24, 2016
Yieldbot, a marketplace for real-time consumer intent, named Emma Weisberg SVP, marketpla ...
- Marketers Initiate Exodus From Facebook's Programmatic Exchange Ahead Of Shutdown
Real-Time Daily, Philip Rosenstein - Monday, October 24, 2016
In light of the planned closure of Facebook's ad exchange FBX, IgnitionO ...
- MediaMath Integrates With Google AdX For Programmatic Guaranteed
Real-Time Daily, Tobi Elkin - Monday, October 24, 2016
The integration allows marketers to negotiate valuable inventory from more than 5 ...
- Go-Go Times For Ad Tech, Martech Job Opps
RTBlog, Tobi Elkin - Monday, October 24, 2016
Hundreds, maybe thousands of jobs, are available in the ad tech/martech secto ...
- The Digital Advertising Tipping Point is Here
Show Daily: Videos, Ross Fadner - Monday, October 24, 2016
During his presentation, "The Digital Advertising Tipping Point is Here!" Jeff Burket ...
- Ad Tech Sharpens Approaches To Data Targeting
RTBlog, Philip Rosenstein - Friday, October 21, 2016
Ad tech iterates, at times, on a seemingly yearly or even month ...
- Bing Search Online Radio Carousel Presents Opportunities For Advertisers
SearchBlog, Laurie Sullivan - Friday, October 21, 2016
The combination of search, paid search and radio brings an interesting ad-targeti ...
- RadiumOne Launches Programmatic Creative Unit
Around the Net in Real-Time, Tobi Elkin - Thursday, October 20, 2016
RadiumOne is launching a new programmatic creative unit that aims to impro ...
- Videology Releases New Installment Of Series On Advanced Linear TV Advertising
Real-Time Daily, Tobi Elkin - Thursday, October 20, 2016
Videology, a provider of software for converged TV and video advertising, h ...
- DoubleVerify Expands Mobile In-App Viewability, Adds New Partners
Real-Time Daily, Tobi Elkin - Thursday, October 20, 2016
DoubleVerify, an ad-tech firm that authenticates media quality and performance across digit ...
- IAB Tech Lab Aims To Overcome The Divide Between Data And Creativity
RTBlog, Tobi Elkin - Thursday, October 20, 2016
How did the IAB Tech Lab's new ad standard for dynamic ...
- How Grey Plans To Make A Success Of Programmatic
Around the Net in Real-Time, Tobi Elkin - Wednesday, October 19, 2016
Grey is looking to lean more heavily on programmatic and marketing technolo ...
- Matomy Media Enlists RBC Capital Markets For Review
Around the Net in Real-Time, Tobi Elkin - Wednesday, October 19, 2016
Ad tech firm Matomy Media Group said it has tapped RBC Capit ...
- Why Advertising And Marketing Are Actually Very Different
Online Spin, Cory Treffiletti - Wednesday, October 19, 2016
Advertising and marketing; these two words get thrown around quite often a ...
- The Trade Desk Opens Up
Programmatic Insider, John Motavalli - Wednesday, October 19, 2016
The Trade Desk's IPO provides a unique opportunity to see both h ...
- Metamarkets Closes $14.25 Million In Credit Loan
Real-Time Daily, Tobi Elkin - Wednesday, October 19, 2016
Metamarkets, a provider of interactive analytics for programmatic marketing, said it h ...
- IAB Tech Lab Releases Dynamic Content Ad Standard
Real-Time Daily, Tobi Elkin - Wednesday, October 19, 2016
In a bid to increase the relevance of ads delivered to consume ...
- SpotX Partners With BrightLine To Automate Interactive Video Ad Sales For Connected TV
Real-Time Daily, Tobi Elkin - Wednesday, October 19, 2016
Video inventory management platform SpotX, and BrightLine, a provider of advanced ...
- TapFwd To Use Drawbridge Consumer Graph In Mobile Data Marketplace
Real-Time Daily, Philip Rosenstein - Wednesday, October 19, 2016
Drawbridge announced that TapFwd will begin to use its Connected Consumer Gra ...
- SoundCloud Taps Triton To Monetize Its Audio Ad Inventory In Canada
Real-Time Daily, Philip Rosenstein - Wednesday, October 19, 2016
Triton Digital, a technology provider in the audio industry, announced that SoundClo ...
- Analysts Remain Bullish On Trade Desk Post-IPO
RTBlog, Tobi Elkin - Wednesday, October 19, 2016
It is widely acknowledged that The Trade Desk's initial public offering (IP ...
- In Programmatic B2B, Opportunity Trumps Risk
Real-Time Daily, Glenn Hansen - Monday, October 17, 2016
Saying B2B publishers are skeptical of programmatic trading is an understatement. Ma ...
- Using A.I. To Measure Marketing: Q&A With Adgorithms' Or Shani
Real-Time Daily, Charlene Weisler - Tuesday, October 18, 2016
Or Shani, CEO and founder of Adgorithms,created an artificial intelligence-based marketing syst ...
- GumGum Promotes Schraeder To President/COO
Real-Time Daily, Philip Rosenstein - Tuesday, October 18, 2016
On Monday, GumGum announced the promotion of Phil Schraeder to President a ...
- Programmatic Can Help 360 Video Reach Maturity In 2017
RTBlog, Philip Rosenstein - Tuesday, October 18, 2016
The digital advertising ecosystem changes continually to keep up with new creativ ...
- Through The Lips And Over The Gums, To Programmatic TV Liquor Has Come
Show Daily, Joe Mandese - Tuesday, October 18, 2016
How the TV media-buying has changed. When I started out, liquor bran ...
- Horizon Media Signs With Ad/Fin Verification Service
MAD, Larissa Faw - Friday, October 14, 2016
As result, the agency claims that its programmatic trading desk HX ...
- New Tech Ushers In New Age Of Publisher Yield
Publishers Daily, Aaron Doades - Monday, October 17, 2016
While publishers have benefited from the ability to easily sell through n ...
- Sizmek Launches Ad Builder 2.0
Real-Time Daily, Philip Rosenstein - Monday, October 17, 2016
Sizmek announced on Monday the release of Ad Builder 2.0, an updat ...
- Quantcast Expands Programmatic Education Offerings With ANA Partnership
Real-Time Daily, Philip Rosenstein - Monday, October 17, 2016
Quantcast and the Association of National Advertisers (ANA) announced on Monday ...