- Over Half Of Ad Engagement On Desktop Occurs After 15 Seconds In View
Real-Time Daily, Philip Rosenstein - Monday, November 7, 2016
Publisher monetization platform 33Across conducted a study on both online ad viewabili ...
- IAB Tech Lab Launches Tech Compliance Program
Real-Time Daily, Tobi Elkin - Monday, November 7, 2016
The Interactive Advertising Bureau (IAB) Technology Laboratory launched the IAB Technology Complian ...
- IAB's Data Center Of Excellence Announces Winners Of Data Rockstar Awards
Real-Time Daily, Tobi Elkin - Monday, November 7, 2016
Interactive Advertising Bureau (IAB) and its Data Center of Excellence announced t ...
- AT&T/Time Warner Merger: Opportunities And Potential Piftalls
RTBlog, Tobi Elkin - Monday, November 7, 2016
The combination of AT&T and Time Warner would mean a mega compa ...
- GroupM's John Montgomery: Publishers Don't Have The 'Moral Right' To Ask People To Turn Off Ad Blockers
Around the Net in Real-Time, Tobi Elkin - Friday, November 4, 2016
"GroupM’s executive vice president of brand safety John Montgomery thinks that publishe ...
- Intermediaries: Adding Value, Or Just Complexity?
Audience Buying Insider, Karlene Lukovitz - Friday, November 4, 2016
The current value and limitations, and future prospects, of intermediaries working wi ...
- Meredith Corp. Launches Programmatic Shopper Marketing Program
Mediapsssst, Richard Whitman - Thursday, November 3, 2016
Meredith Corporation has teamed with programmatic tech platform The Trade Desk ...
- Foursquare Licenses Drawbridge's Cross-Device Identity Data For Location Intelligence
Real-Time Daily, Tobi Elkin - Friday, November 4, 2016
Drawbridge announced that Foursquare, a provider of location intelligence, has chosen ...
- Tremor Video Sees Q3 Revenue Weakness, Programmatic Spend Up
Real-Time Daily, Tobi Elkin - Friday, November 4, 2016
Tremor Video reported third-quarter earnings showing revenue down 1% for the quart ...
- Real-Time Marketing Pain Points -- And A New Approach To Targeting
RTBlog, Tobi Elkin - Friday, November 4, 2016
Real-time marketing may sound simple, but it's anything but. ...
- Warner Bros. Chooses Merkle For Digital Media
Around the Net in Real-Time, Tobi Elkin - Thursday, November 3, 2016
Time Warner recently moved Warner Bros.’ more than $250 million digital med ...
- How To Solve The Ad-Fraud Dilemma -- Without External Vendors
Real-Time Daily, Michael Chock - Thursday, November 3, 2016
While companies seek external vendors for a solution, the true answer ...
- Sharethrough Names Ad-Tech Vet Alex White VP, Product Marketing
Real-Time Daily, Tobi Elkin - Thursday, November 3, 2016
Native advertising supply-side platform Sharethrough named Alex White to the newly creat ...
- The Trade Desk Integrates IAS' Pre-Bid Video Targeting Suite
Real-Time Daily, Philip Rosenstein - Thursday, November 3, 2016
The Trade Desk, the demand-side platform that recently went public, has integrat ...
- InMobi Launches Mobile-First In-App Remarketing Platform
Real-Time Daily, Tobi Elkin - Thursday, November 3, 2016
Mobile advertising platform InMobi announced the launch of its mobile-first, in-app remarketi ...
- Meredith Digital Partners With The Trade Desk On Programmatic Shopper Marketing Media
Real-Time Daily, Tobi Elkin - Thursday, November 3, 2016
Meredith Corp. announced a partnership with The Trade Desk, Inc. to laun ...
- Rubicon Project Releases Shaky Q3 Earnings, Lays Off 19% Of Workforce
Real-Time Daily, Philip Rosenstein - Thursday, November 3, 2016
Rubicon Project reported Q3 earnings and announced a 19% reduction in i ...
- More Than Half of U.S. Marketers Think Martech Is Evolving Faster Than Their Use Of It
RTBlog, Tobi Elkin - Thursday, November 3, 2016
More than half of marketers, 56%, think the marketing technology sector ...
- Programmatic Ad Spend To Hit $11.05 Bil In China This Year
Around the Net in Real-Time, Tobi Elkin - Wednesday, November 2, 2016
Programmatic ad spending in China will increase 71.1% to $11.05 billion ...
- The Future Of Political Influence Is Digital
Marketing: Politics, Bryson Smith - Wednesday, November 2, 2016
While a thorough postmortem on the 2016 election will have to wai ...
- AT&T Time Warner: A Big Maybe
Programmatic Insider, John Motavalli - Wednesday, November 2, 2016
Just exactly how much of a programmatic advertising powerhouse will the $ ...
- Does WPP's Triad Acquisition Cross Marketing Church And State Line?
Real-Time Daily, Jay Friedman - Wednesday, November 2, 2016
Google and Facebook have been taking the heat for being walled garden ...
- Datorama Taps LiveRamp To Enhance Its Person-Based Marketing
Real-Time Daily, Philip Rosenstein - Wednesday, November 2, 2016
Datorama, a marketing analytics firm, announced on Tuesday that it has enter ...
- Salesforce Finalizes Krux Acquisition
Real-Time Daily, Philip Rosenstein - Wednesday, November 2, 2016
Krux, the ad-tech marketing firm, announced Tuesday the finalization of its acquisiti ...
- AOL Launches Header-Bidding Containers
Real-Time Daily, Tobi Elkin - Wednesday, November 2, 2016
In a bid to further extend its investment into header-bidding technology, A ...
- Programmatic Buyers Worry About Inventory Quality And Transparency
RTBlog, Tobi Elkin - Wednesday, November 2, 2016
Seventy-three percent of all U.S. display ad spending will be transacted programmaticall ...
- Spongecell Raises $10.5 Million To Help Implement Dynamic Creative Optimization
Real-Time Daily, Tobi Elkin - Tuesday, November 1, 2016
A- tech firm Spongecell announced it raised a $10.5 million funding rou ...
- Forrester: Programmatic TV Will 'Evolve Pragmatically'
Real-Time Daily, Philip Rosenstein - Tuesday, November 1, 2016
Programmatic TV adoption is on the horizon with multiple firms investing ...
- National Public Media Selects BuySellAds As Automated Sales Portal
Real-Time Daily, Tobi Elkin - Tuesday, November 1, 2016
BuySellAds, a provider of Automated Guaranteed programmatic inventory, announced that National Publ ...
- Turn Integrates New Viewability Providers
Real-Time Daily, Tobi Elkin - Tuesday, November 1, 2016
Ad-tech provider Turn announced that it's integrated accredited video-viewability providers DoubleVerify, Integr ...