- AppNexus Whitepaper Offers Tips On Holiday Season Media Buying
Around the Net in Real-Time, Tobi Elkin - Friday, October 28, 2016
A post in the AppNexus blog reports that brands spend the mo ...
- Pros Assess PTV Data, Sales, Pricing Issues
Audience Buying Insider, Karlene Lukovitz - Friday, October 28, 2016
Lack of data standardization is a substantially bigger hurdle to programmatic TV ...
- The Feedback Loop In the Age Of Dynamic Creative
Real-Time Daily, Ben Kartzman - Friday, October 28, 2016
Brands are starting to understand that you can nurture your audience be ...
- Google Offers Update On Its Shift To Dynamic Allocation Exchange Bidding
RTBlog, Tobi Elkin - Friday, October 28, 2016
Jonathan Bellack, Google's director, product management, offered an update on the company ...
- Turner Sports, Google Create, Post Video Ads During Game
Television News Daily, Laurie Sullivan - Thursday, October 27, 2016
Turner Sports and Google have teamed to create in-the-moment video ads ...
- What's Anybody Doing About Talent Shortage In Programmatic?
Around the Net in Real-Time, Tobi Elkin - Thursday, October 27, 2016
Writing in The Drum, Wayne Blodwell, CEO of The Programmatic Advisory, discuss ...
- AppNexus Makes C-Suite Appointments
Real-Time Daily, Tobi Elkin - Thursday, October 27, 2016
Ad tech firm AppNexus announced the promotion of Ryan Christensen to chi ...
- ABC: Automate, But Coordinate
Real-Time Daily, Scott Bender - Thursday, October 27, 2016
With apologies to "Glengarry Glen Ross," and its ABC ("always be closing ...
- SITO Mobile Bows Partnership With Ayuda[x] to Enable Real-time DOOH, Mobile Ad Delivery
Real-Time Daily, Tobi Elkin - Thursday, October 27, 2016
Mobile engagement platform SITO Mobile on Thursday announced a data partnership wi ...
- Wall Street Eyes Positive Programmatic Growth For 2017
Real-Time Daily, Tobi Elkin - Thursday, October 27, 2016
Wall Street has its eye on the programmatic sector -- but, accordi ...
- ChoiceStream Names Ex Criteo Exec James Smith CEO
Real-Time Daily, Tobi Elkin - Thursday, October 27, 2016
Audience-targeting platform ChoiceStream has announced the appointment of James Smith as chi ...
- Video Marketers Must Capture Consumers' Shift To Interactivity
Real-Time Daily, Philip Rosenstein - Thursday, October 27, 2016
Viewership is down for the NFL so far this year, it w ...
- AmEx Takes Control Of Programmatic, Viewability Remains Challenging
Real-Time Daily, Tobi Elkin - Thursday, October 27, 2016
American Express is digging into programmatic media buying and processes, and urg ...
- Mediaocean's Smart Move To Automate Billing And Account Management With DSPs
RTBlog, Tobi Elkin - Thursday, October 27, 2016
Mediaocean, a provider of workflow management software, announced it will integrate wi ...
- Ad Budgets Are A Likely Victim In AT&T-Time Warner Mashup
Around the Net in Real-Time, Tobi Elkin - Wednesday, October 26, 2016
The proposed $85 billion merger between AT&T and Time Warner continues ...
- What The AT&T Merger Can Learn From AOL-Time Warner
Around the Net in Real-Time, Tobi Elkin - Wednesday, October 26, 2016
Writing in today's Wall Street Journal is Steve Case, the former C ...
- CRM Can Bolster Data-Driven Marketing
Around the Net in Real-Time, Tobi Elkin - Wednesday, October 26, 2016
Data-driven marketing tactics are gaining traction among marketers globally, and most u ...
- Qubit Machine Learning Identifies Lost Revenue
Data and Targeting Insider, Laurie Sullivan - Thursday, October 27, 2016
A London-based company has developed technology that tells marketers the revenue they' ...
- Political Ads Found To Suppress Effectiveness of Brand Advertising
MAD, Steve McClellan - Tuesday, October 25, 2016
The research, from J. Walter Thompson and Forethought, found that brand advertisi ...
- Rocket Fuel Fails To Ignite
Programmatic Insider, John Motavalli - Wednesday, October 26, 2016
I asked Rocket Fuel CTO Mark Torrance about Rocket Fuel's somewhat "disappointin ...
- The Struggle To Integrate Programmatic With Creative
Real-Time Daily, Kelsey Meuse - Wednesday, October 26, 2016
While programmatic technology has focused on automating the buying and selling ...
- GumGum Expands Sales Teams In North America And EMEA
Real-Time Daily, Philip Rosenstein - Wednesday, October 26, 2016
GumGum, the computer vision platform for marketers, announced four key sales hir ...
- Choozle White Paper Explores Agencies' Programmatic Adoption
Real-Time Daily, Tobi Elkin - Wednesday, October 26, 2016
In a white paper, self-service programmatic ad platform Choozle found that 3 ...
- Programmatic TV Prospects Appear Better With Proposed AT&T/Time Warner Tie-up
RTBlog, Tobi Elkin - Wednesday, October 26, 2016
Demand-side platforms are coming to the table with real budget for programmat ...
- Vudu's New Ad-Supported Side Gets Ooyala Assist
VidBlog, P.J. Bednarski - Wednesday, October 26, 2016
Instead of consumers paying per movie, Vudu's new Movies On Us serv ...
- Turn Launches Advanced Audience Insights To Bolster Consumer Insights
Real-Time Daily, Philip Rosenstein - Tuesday, October 25, 2016
Ad-tech company Turn this week released Advanced Audience Insights, a new soluti ...
- Rocket Fuel Reports Q3 Results, Names New CFO
Real-Time Daily, Tobi Elkin - Tuesday, October 25, 2016
Programmatic marketing platform Rocket Fuel Inc. reported third-quarter earnings late Tuesday, wi ...
- Outlook Mixed On Implications Of AT&T Time Warner Tie-Up
RTBlog, Tobi Elkin - Tuesday, October 25, 2016
The $85 billion merger between AT&T and Time Warner would be ...
- Ad Industry Joins Forces With Federal Agencies To Combat Digital Crime
Around the Net in Real-Time, Tobi Elkin - Monday, October 24, 2016
Trustworthy Accountability Group (TAG) has formed a formal partnership with federal l ...
- AT&T-Time Warner Deal Is Mostly About Defense
Around the Net in Real-Time, Tobi Elkin - Monday, October 24, 2016
A Wall Street Journal report argues that the $85 billion tie-up betwe ...