- Simpli.fi Extends Mobile Geo-Fencing Solution With Event Targeting Feature
Real-Time Daily, Tobi Elkin - Tuesday, November 15, 2016
Simpli.fi, a provider of localized programmatic services, launched Event Targeting, a tempor ...
- Google Expands Native Ad Offering, Beta Test Of Exchange Bidding
RTBlog, Tobi Elkin - Tuesday, November 15, 2016
Google announced the addition of video to native ads in DoubleClick a ...
- Media Buyers Concerned About Disney's Lack Of Data Targeting
Around the Net in Real-Time, Tobi Elkin - Monday, November 14, 2016
CNBC reports that some media buyers are concerned that Disney, despite i ...
- Rhapsody in Brooklyn
Real MAD, Stan Mack - Monday, November 14, 2016
...
- Adelphic Partners With Integral Ad Science On Pre-Bid Targeting For Cross-Channel Campaigns
Real-Time Daily, Tobi Elkin - Monday, November 14, 2016
Mobile and cross-channel demand-side platform Adelphic announced a partnership with Integral ...
- BBC Picks Tremor Video's Seller Platform
Real-Time Daily, Tobi Elkin - Monday, November 14, 2016
Ad-tech provider Tremor Video announced that BBC Advertising has agreed to u ...
- Index Exchange Makes 3 Management Hires Across Markets
Real-Time Daily, Tobi Elkin - Monday, November 14, 2016
Index Exchange announced three key hires to its management team: Luke Fenn ...
- Location Intelligence Firm XAd Acquires WeatherBug With $42.5M In Series E Funding
Real-Time Daily, Tobi Elkin - Monday, November 14, 2016
Location intelligence firm xAd on Monday announced it has acquired WeatherBug, ...
- Ad-Tech Firms Appear On Ad Age's 'Best Places To Work' List
RTBlog, Tobi Elkin - Monday, November 14, 2016
Ad=tech firms make "Best Places to Work" list for 2016 ...
- What Does Donald Trump's Victory Mean For Advertisers?
Around the Net in Real-Time, Tobi Elkin - Friday, November 11, 2016
The advertising industry is pondering what a Trump administration means for ...
- Facebook Audience Network Broadens -- What Does This Mean For Your Campaigns?
Around the Net in Real-Time, Tobi Elkin - Friday, November 11, 2016
Andrew Waber, manager of market insights and media relations for advertising automati ...
- Programmatic Media And The Blockchain
Online Spin, Josh Engroff - Friday, November 11, 2016
It may sound crazy, but using a secure, decentralized and fully electron ...
- Rubicon Project Reports Video Ad Spikes After Election
Real-Time Daily, Tobi Elkin - Friday, November 11, 2016
Advertising marketplace Rubicon Project said it saw record- breaking video advertising spe ...
- DashBid Promotes Rodger Wells To CEO
Real-Time Daily, Philip Rosenstein - Friday, November 11, 2016
Video supply-side platform DashBid announced on Friday it was promoting Rodger Wel ...
- The Trade Desk Reports Third Quarter Financial Results
Real-Time Daily, Tobi Elkin - Friday, November 11, 2016
The Trade Desk, Inc. reported its first financial results since it beca ...
- A Contrarian View Of Viewability
RTBlog, Tobi Elkin - Friday, November 11, 2016
The issue of ad viewability has been front and center for mo ...
- Oliver Launches Programmatic Division
Around the Net In MAD London, Sean Hargrave - Thursday, November 10, 2016
The new division, Oliver Media, will focus on ensuring that all campai ...
- Ad Measurement Feuds on Facebook, YouTube Hinge On Code
Around the Net in Real-Time, Tobi Elkin - Thursday, November 10, 2016
The way that Facebook and Google implement tracking code from third-party measureme ...
- Ad Executives Brace For Possible Post-Election Ad Spending Slowdown
Around the Net in Real-Time, Tobi Elkin - Thursday, November 10, 2016
Madison Avenue expressed shock at Donald Trump’s presidential election win. Now, they' ...
- Does Trump's Win Put AT&T's Time Warner Deal In Jeopardy?
Around the Net in Real-Time, Tobi Elkin - Thursday, November 10, 2016
The election of Donald Trump casts "immediate doubt" on AT&T's acquisition ...
- Adobe To Acquire Video Ad Platform TubeMogul For $540M
Real-Time Daily, Tobi Elkin - Thursday, November 10, 2016
Adobe said it would acquire TubeMogul, Inc. in a deal valued ...
- Teads And Time Inc. Partner On Outstream Video Advertising
Real-Time Daily, Tobi Elkin - Thursday, November 10, 2016
Outstream video advertising provider Teads announced a cross-platform partnership with Time In ...
- Criteo Completes Acquisition Of HookLogic
Real-Time Daily, Tobi Elkin - Thursday, November 10, 2016
Ad-tech company Criteo said it has completed its deal to acquire HookLogi ...
- The Impact Of Data And Polling On The Election Result
RTBlog, Tobi Elkin - Thursday, November 10, 2016
Now that the votes have been tallied, the people have spoken, a ...
- Google And Facebook: The Terminators
Programmatic Insider, John Motavalli - Wednesday, November 9, 2016
Just when traditional advertisers are starting to abandon the usual media suspec ...
- Programmatic: The Glue That Bonds Teams Together
Real-Time Daily, Michael Stoeckel - Wednesday, November 9, 2016
A somewhat unexpected byproduct of programmatic advertising has been the need f ...
- Videology Sees Growth Spurt In Advanced Linear TV Ad Inventory
Real-Time Daily, Tobi Elkin - Wednesday, November 9, 2016
Videology, a provider of converged TV and video advertising, reported that it ...
- TubeMogul Reports Financial Results For Q3 2016
Real-Time Daily, Tobi Elkin - Wednesday, November 9, 2016
TubeMogul, a software platform for brand advertising, reported Q3 earnings at t ...
- How The Nation Was Trumped... In Real Time
RTBlog, Tobi Elkin - Wednesday, November 9, 2016
What was dismissed as improbable, became a reality in the wee hou ...
- Programmatic Video Plays Crucial Role In 2016 Political Digital Strategy
Marketing Politics Daily, Philip Rosenstein - Tuesday, November 8, 2016
With younger and minority populations becoming increasingly engaged in politics, campaigns a ...