- Is 'Programmatic' Becoming A Dirty Word?
RTBlog, Tobi Elkin - Friday, June 17, 2016
Snapchat's recent move to open its platform to third-party advertisers with ...
- Rising Q1 Programmatic Video Inventory; Higher Pricing
Television News Daily, Wayne Friedman - Thursday, June 16, 2016
More programmatic digital video inventory was made available, with cost per thousan ...
- IBM Finally Reveals Why It Bought The Weather Company
Around the Net in Real-Time, Tobi Elkin - Thursday, June 16, 2016
People are still talking about IBM Corp.'s 2015 acquisition of The Weath ...
- Facebook Is Building A Global Brand Partner Team For Atlas
Around the Net in Real-Time, Tobi Elkin - Thursday, June 16, 2016
Facebook is creating a “global brand partner” team to help promote i ...
- Taykey Folds Programmatic Solution Into Trend Advertising Product
Mobile Marketing Daily, Ben Frederick - Wednesday, June 15, 2016
Trend-based audience analysis company Taykey announced today that its Trend Advertising wi ...
- Adform Adds Two Former Rubicon Project Execs To Expand Global Reach
Real-Time Daily, Tobi Elkin - Thursday, June 16, 2016
Ad-tech firm Adform on Thursday said it hired two former Rubicon Proje ...
- AOL Promotes Tim Mahlman To President, AOL Platforms
Real-Time Daily, Tobi Elkin - Thursday, June 16, 2016
AOL on Wednesday promoted Tim Mahlman to president, AOL Platforms, where ...
- As More Companies Make Programmatic Inventory Available, CPMs Are Rising
RTBlog, Tobi Elkin - Thursday, June 16, 2016
Report finds average CPMs for premium video inventory in private marketplaces ...
- Criteo Says Rival SteelHouse Ran A 'Counterfeit Click Fraud Scheme'
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 15, 2016
"Criteo, the France-based ad tech company, filed a lawsuit on Monday th ...
- Out-Of-Home Agency Posterscope USA Focuses On Real-Time Planning, Creative
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 15, 2016
Out-of-Home (OOH) agency Posterscope USA is pivoting to focus on dynamic creativ ...
- Adsquare Expands Global Portfolio, Collaborates With The Trade Desk
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 15, 2016
Mobile data exchange Adsquare is launching a partnership with The Trade Des ...
- AccentHealth Acquires PageScience, Expands Programmatic Footprint
MediaDailyNews, Ben Frederick - Tuesday, June 14, 2016
PageScience's product, PageMatch, analyzes and gives a score for a high volu ...
- Looking For Innovation? Buy It.
Programmatic Insider, John Motavalli - Wednesday, June 15, 2016
With its purchase of LinkedIn, Microsoft isn't just buying a company. It ...
- Taboola Partners With AppNexus To Integrate Real-Time Bidding On Native Advertising
Real-Time Daily, Tobi Elkin - Wednesday, June 15, 2016
Content discovery platform Taboola on Wednesday announced a native advertising real-time biddi ...
- Outbrain Wants To Help Marketers Put Content To Work Across The Entire Funnel
RTBlog, Tobi Elkin - Wednesday, June 15, 2016
Outbrain wants to help marketers use content to drive better business resul ...
- Germany's Programmatic Ad Spending To Jump 45% In 2016
Around the Net in Real-Time, Tobi Elkin - Tuesday, June 14, 2016
Spending on programmatic display advertising is rising in Germany, and is expect ...
- Transparent Media Partners Offers Free Programmatic Media Assessment To Marketers
Around the Net in Real-Time, Tobi Elkin - Tuesday, June 14, 2016
Transparent Media Partners, a marketing technology consultancy, said it will offer complimenta ...
- DataXu Names TV Veteran Tore Tellefsen To Head Up TV Solutions Team
Around the Net in Real-Time, Tobi Elkin - Tuesday, June 14, 2016
DataXu on Monday announced the appointment of Tore Tellefsen as vice preside ...
- Snapchat Opens Up Its Platform To Third-Party Advertisers With New API
Mobile Marketing Daily, Ben Frederick - Monday, June 13, 2016
Snapchat, which hopes to reach $1 billion in revenue by the e ...
- GumGum Launches In-Content Video Ad Format
Real-Time Daily, Tobi Elkin - Tuesday, June 14, 2016
Ad-tech firm GumGum on Tuesday launched a new cross-platform video ad un ...
- Centro Expands On-Demand Service Relationships With Large Agencies
Real-Time Daily, Tobi Elkin - Tuesday, June 14, 2016
Looking to service its agency clients more directly and efficiently, ad-tech softwa ...
- AccentHealth Acquires PageScience, A Programmatic Health Platform
Real-Time Daily, Tobi Elkin - Tuesday, June 14, 2016
AccentHealth, a point-of-care patient education media company on Tuesday announced it acquir ...
- Impact Radius Acquires Forensiq, Offers System With Built-In Fraud Detection
Real-Time Daily, Tobi Elkin - Tuesday, June 14, 2016
Aiming to close the gap between ad tech and martech, Impact Radiu ...
- 4 Sound Solutions To Rich-Media Programmatic's Top Challenges
Real-Time Daily, David Simutis - Wednesday, June 15, 2016
Effective digital advertising comes from that powerful combo of placement, timing, a ...
- Research Finds Streaming Media Players Have Highest Growth
RTBlog, Tobi Elkin - Tuesday, June 14, 2016
Research finds consumers' daily digital journey includes numerous device touch points. Sixty-fo ...
- Mobile Carriers Shouldn't Get Into The Ad-Blocking Business
Around the Net in Real-Time, Tobi Elkin - Monday, June 13, 2016
At Slate, Dan Gillmor says he's a "big believer" in ad blockin ...
- Shift of Real-Time Bidding Ads To Mobile Web Will Drive U.S. RTB Market Till 2020
Around the Net in Real-Time, Tobi Elkin - Monday, June 13, 2016
A study by tech researcher Technavio projects that the real-time bidding (RT ...
- The Rise Of The Anti-Ad Blockers
Around the Net in Real-Time, Tobi Elkin - Monday, June 13, 2016
Tech firms are selling software designed to counteract the impact of ...
- Bypassing Hurdles To Bring Programmatic To SMB Advertisers
Around the Net in Real-Time, Tobi Elkin - Monday, June 13, 2016
Writing in Street Fight, Lynn Tornabene, CMO of AffinityX, argues that agenci ...
- B2B Marketers Get More Comfortable with Programmatic
Around the Net in Real-Time, Tobi Elkin - Monday, June 13, 2016
More B2B marketers are dipping their toes into the programmatic media ga ...