- Adding Up To Love
Real MAD, Stan Mack - Monday, June 13, 2016
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- What Marketers Need To Know About Header Bidding
Real-Time Daily, Julius Ramirez - Monday, June 13, 2016
While header bidding is clearly good for publishers, the benefit for advertise ...
- Study Finds Existing Viewability Metrics Limited
RTBlog, Tobi Elkin - Monday, June 13, 2016
Viewability is now a top-of-mind metric for most marketers -- but it ...
- Google Analytics Begins Breaking Out IOS Traffic By Model
Around the Net in Real-Time, Tobi Elkin - Friday, June 10, 2016
Marketing Land reports that if you’re a Google Analytics user and you&rsquo ...
- 4C University Helps Marketers Master Planning, Buying, Metrics Across TV And Social Media
Around the Net in Real-Time, Tobi Elkin - Friday, June 10, 2016
4C, a data science and media technology company, has launched 4C Universi ...
- Cedato Rolls Out Open Video API For Customizable Native Video Experiences
Around the Net in Real-Time, Tobi Elkin - Friday, June 10, 2016
Cedato launched its Open Video API, a programming interface for Cedato’s sma ...
- Juggling Moving Targets
Audience Buying Insider, Karlene Lukovitz - Friday, June 10, 2016
The quest for solutions that integrate and optimize the unsurpassed reach ...
- A World Of Walled Gardens: The Demise of Facebook Exchange
Real-Time Daily, Gar Smyth - Friday, June 10, 2016
Why do Facebook and other media giants choose to become "walled"? ...
- Modi Media Tackles Next-Generation TV Buying, Addressable And PTV
Real-Time Daily, Tobi Elkin - Friday, June 10, 2016
GroupM's Modi Media took center stage on Friday at MediaPost's TV Insid ...
- It Was A Banner Week For Canadian PTV Deals
RTBlog, Tobi Elkin - Friday, June 10, 2016
This was a banner week for media news coming from Canada: AOL ...
- 'High-Indexing' -- It's The New Programmatic
Television News Daily, Joe Mandese - Friday, June 10, 2016
WPP/GroupM's Jamie Power says she doesn't like using the word "programmatic" ...
- Fraudulence, Viewability Higher In Programmatic Digital Display Ads In France
Around the Net in Real-Time, Tobi Elkin - Thursday, June 9, 2016
Programmatic digital display ads in France were more likely to be fraudule ...
- Time Inc. Builds On Video Momentum With Wochit Partnership
Around the Net in Real-Time, Tobi Elkin - Thursday, June 9, 2016
Time Inc. announced a partnership with Wochit, a cloud-based video creation platfo ...
- Real-Time Optimization: Major Disrupter In Advertising World
Real-Time Daily, Yann AïtBachir - Thursday, June 9, 2016
The advent of digital advertising technologies, including real-time bidding and programmatic buyin ...
- AppNexus Expands Global Partnership With Microsoft To Include Video Advertising
Real-Time Daily, Tobi Elkin - Thursday, June 9, 2016
Ad-tech provider AppNexus on Thursday announced an expanded global technology partnership wi ...
- Less-Interruptive Ad Formats May Lead To Less Ad Blocking
RTBlog, Tobi Elkin - Thursday, June 9, 2016
With ad-blocking conversations in high gear, publishers are looking for emerging, engagi ...
- Marketers Need To Lose Their Fear Of Programmatic
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 8, 2016
Many marketers are still afraid of what they don’t totally understand, ...
- CPMs? Cost-Per-View Is Future Of Branded Content Pricing
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 8, 2016
In a blog post, Polar advances a radical position on the prici ...
- Google Is Bringing New Ad Types To AMP, Including Annoying Flying Carpet Ads
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 8, 2016
TechCrunch reports that AMP, which is Google’s answer to Facebook’s fast-loading Insta ...
- Survey Shows Decline In Brands' Desire To Go 'In-House'
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 8, 2016
A poll by the trade group SoDA found that the number ...
- Two-Thirds of SMBs Invest In Automation To Help Nurture Leads
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 8, 2016
According to research from Salesfusion, more than two-thirds of B2B marketers ...
- The Death Of A Thousand Cuts
Programmatic Insider, John Motavalli - Wednesday, June 8, 2016
When a media property becomes an amalgam of clever native advertising a ...
- Rubicon Project Teams With Global Publishers To Offer Advertisers Greater Access To Summer Olympics Fans
Real-Time Daily, Tobi Elkin - Wednesday, June 8, 2016
As the drumroll to the 2016 Summer Olympic Games grows louder, Rubic ...
- Survey Finds 90% Of People Skip Pre-Roll Video Ads
Real-Time Daily, Tobi Elkin - Wednesday, June 8, 2016
Ad-tech firm Mirriad finds 90% of people skip pre-roll ads appearing ahe ...
- Custom Audiences Drive Custom Approaches
Real-Time Daily, Craig Teich - Tuesday, June 7, 2016
The true power of modeled audiences is the ability to dynamically determi ...
- AOL Partners With Rogers Media To Form Programmatic TV Marketplace In Canada
Real-Time Daily, Tobi Elkin - Wednesday, June 8, 2016
AOL on Wednesday announced a partnership with Rogers Media to create ...
- Viewability Is More Of A 'Commercial Discussion,' Says GroupM's Joe Barone
RTBlog, Tobi Elkin - Wednesday, June 8, 2016
Viewability is more of a "commercial" discussion while ad blocking is abo ...
- Publicis CEO Calls ANA's Pending Report 'Unfair'
Around the Net in Real-Time, Tobi Elkin - Tuesday, June 7, 2016
Right before the Association of National Advertisers' (ANA) report on transparency ...
- Associated Press Rolls Out Native Advertising Network, Taps Nativo
Around the Net in Real-Time, Tobi Elkin - Tuesday, June 7, 2016
The Associated Press wire service is putting some skin in the nati ...
- The State Of The Ad Biz: A Mess Of Our Own Making
Around the Net in Real-Time, Tobi Elkin - Tuesday, June 7, 2016
Writing on the MediaVillage blog, ad veteran Brian Jacobs says media agenci ...