- Associated Press Rolls Out Native Advertising Network, Taps Nativo
Around the Net in Real-Time, Tobi Elkin - Tuesday, June 7, 2016
The Associated Press wire service is putting some skin in the nati ...
- The State Of The Ad Biz: A Mess Of Our Own Making
Around the Net in Real-Time, Tobi Elkin - Tuesday, June 7, 2016
Writing on the MediaVillage blog, ad veteran Brian Jacobs says media agenci ...
- Tremor Video Adds Advanced Creative Review To Seller Platform
Around the Net in Real-Time, Tobi Elkin - Tuesday, June 7, 2016
Tremor Video has added an advanced creative review function to its sell ...
- 'Just-in-Time,' Vs. Mass Marketing, Delivers Higher Marketing ROI
Real-Time Daily, Tobi Elkin - Tuesday, June 7, 2016
Just-in-time" marketing can deliver a higher return on marketing investment, and compani ...
- MRC Grants Sizmek Accreditation for Video Viewability
Real-Time Daily, Tobi Elkin - Tuesday, June 7, 2016
Sizmek, an ad-tech provider supporting multiscreen campaigns, on Tuesday announced that t ...
- Everyone Wants Multitouch Attribution. Now What?
RTBlog, Tobi Elkin - Tuesday, June 7, 2016
Overall awareness of multitouch attribution is fairly high, but hurdles remain ...
- Why China Is The Most Interesting Programmatic Ads Market
Around the Net in Real-Time, Tobi Elkin - Monday, June 6, 2016
China, with its "great wall of closed-off infrastructure and lack of opennes ...
- Is Programmatic Trading Harming News Publishers?
Around the Net in Real-Time, Tobi Elkin - Monday, June 6, 2016
"Finding more efficient and automated ways to target consumers online and impro ...
- Jon Mandel Of Dogsled Enterprises On What's Overblown In Ad Automation
Around the Net in Real-Time, Tobi Elkin - Monday, June 6, 2016
Interesting interview with Jon Mandel, Chairman of Dogsled Enterprises, who shares wi ...
- Beacons, GPS, Wi-Fi Combo: The New Mobile Presence
Connected Thinking, Chuck Martin - Sunday, June 5, 2016
Beacons are becoming so yesterday. Not beaconing, for sure, but the actu ...
- Hitting Your Goals Isn't Good Enough In Programmatic
MAD, Cindy Stockwell - Monday, June 6, 2016
Sit down with your agency and set goals, then strive beyond the ...
- Teads Launches Programmatic Outstream Video Ad Accreditation Program
Real-Time Daily, Tobi Elkin - Monday, June 6, 2016
Video advertising marketplace Teads on Monday announced it's launched a new accreditati ...
- Standards For Auction Pricing Are Needed. What's The Answer?
RTBlog, Tobi Elkin - Monday, June 6, 2016
Programmatic approaches to media are quickly becoming the norm. Yet auction prici ...
- B2B Firms Turn To Marketing Tech To Lure Customers
Around the Net in Real-Time, Tobi Elkin - Friday, June 3, 2016
Some 71% of B2B executives have invested or already invested in ...
- Twitter Offers New Automation Tools For Premium Pre-Roll
Around the Net in Real-Time, Tobi Elkin - Friday, June 3, 2016
Twitter announced in a blog post that it will offer new automati ...
- Probe Said To Find Rebates Lurking Behind U.S. Ad Deals
Around the Net in Real-Time, Tobi Elkin - Friday, June 3, 2016
As issues surrounding transparency reach a fever-pitch, an eight-month probe by t ...
- Facebook Sunsets Notify, Real-Time News App
Around the Net in Real-Time, Tobi Elkin - Friday, June 3, 2016
Facebook’s attempt at a real-time, notification-based news app is shutting down, accordi ...
- Who's On First? More Perspectives On PTV's Evolving Dynamics
Audience Buying Insider, Karlene Lukovitz - Friday, June 3, 2016
Sometimes it seems that if there's one thing that everyone involved ...
- Has Programmatic Gone Too Far? How Buyers Shifted Focus From Quantity To Quality
Real-Time Daily, Kenneth Suh - Friday, June 3, 2016
Back in the early programmatic days, buyers wanted scale -- and quickl ...
- How To Use Data To Create Compelling Content
RTBlog, Tobi Elkin - Friday, June 3, 2016
Rohin Dhar, founder and CEO of Priceonomics, believes a lot of conte ...
- Mary Meeker's Sobering Report On Internet Use Slowdown
Around the Net in Real-Time, Tobi Elkin - Thursday, June 2, 2016
Check out Internet analyst Mary Meeker's video presentation at the Code 20 ...
- TAG Hosts First Malware Summit, Facilitates Dialogue With FBI, DOJ & Others
Around the Net in Real-Time, Tobi Elkin - Thursday, June 2, 2016
Trustworthy Accountability Group (TAG) reports on its blog about its first Malwa ...
- Programmatic Display Ads In Germany Prone To Fraud
Around the Net in Real-Time, Tobi Elkin - Thursday, June 2, 2016
Nearly 6% of digital display ads in Germany in Q1 2016 we ...
- Fixing The Pricing Problem Behind Private Exchanges
Publishing Insider, Ari Rosenberg - Thursday, June 2, 2016
When people hear complicated communication, they nod their heads so they don ...
- Oracle And Edmunds.com Launch Exclusive Data Relationship
Real-Time Daily, Tobi Elkin - Thursday, June 2, 2016
Oracle Data Cloud and Edmunds.com announced that Edmunds' car-shopper data will ...
- World Federation Of Advertising Calls For Industry Action On Mobile Ad Blocking
RTBlog, Tobi Elkin - Thursday, June 2, 2016
The World Advertising Federation (WFA) calls on brand marketers to take mo ...
- Google DoubleClick Launches Certified Marketing Program
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 1, 2016
Google launched Wednesday the DoubleClick Certified Marketing Partner program in an effo ...
- Oracle, Edmunds Make Search, Shopper Data Available For Audience Segments
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 2, 2016
Edmunds and Oracle entered into a multiyear agreement Thursday to assist markete ...
- Ad Fraud In Mobile Advertising: The Next Battleground
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 1, 2016
A post on the comScore blog suggests mobile advertising will be t ...
- Executives Reveal The Potential And Pain Points Of Marketing Attribution
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 1, 2016
More than half of U.S. companies are expected to use multichannel attributi ...