Programmatic digital display ads in France were more likely to be fraudulent than the average display ad in Q1 2016 in France, according to research by Integral Ad Science. Overall, the research found
that there was no possibility of 7.7% of all impressions being viewed by a human being. While 8.4% of programmatic digital display ads in France were found to be fraudulent, only 6.6% of publisher
direct ads were found to be fraudulent. Viewability was a bit better with programmatic advertising which had a rate of 61.4%. Publisher direct ads had a rate of 59.8%, not a huge difference.
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