- One-To-One Programmatic Technology To Revolutionise Email As It Did Display
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, June 22, 2016
Every day, our email inboxes are flooded with hundreds of new emai ...
- Facebook Launches API Audience Insights At Cannes Lions
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 22, 2016
Facebook announced the launch of a new API called Audience Insights ...
- Fears Of Facebook And Google Ad Dominance Hang Over Cannes, Says AOL Chief Tim Armstrong
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 22, 2016
The growing dominance of Google and Facebook in the online ad mark ...
- Can Private Marketplaces Get Publishers To Adopt Geotargeting More Widely?
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 22, 2016
Writing on the GeoMarketing.com blog, David Kaplan asks whether private marketplaces (PMP ...
- Mobile Device Obsession Yields A Marketer's Paradise
Programmatic Insider, John Motavalli - Wednesday, June 22, 2016
Increasingly mobile is taking over, according to the Influence Central 2016 Digit ...
- Why Is OOH Programmatic Media Buying Problematic?
Real-Time Daily, Jerry Gondek - Wednesday, June 22, 2016
Proponents of programmatic media buying promise far greater efficiency, speed and flexibili ...
- OpenX Expands West Coast Presence, Opens New Digs In Culver City
Real-Time Daily, Tobi Elkin - Wednesday, June 22, 2016
Ad tech provider OpenX announced an expansion of its West Coast presenc ...
- Ad Blocking In The U.S. Projected To Rise By Double Digits In 2016
Real-Time Daily, Tobi Elkin - Wednesday, June 22, 2016
In its first forecast on ad-blocking rates in the U.S., eMarketer project ...
- While Marketers Rely On Content To Make Purchase Decisions, Only 27% Budget For Content Marketing
RTBlog, Tobi Elkin - Wednesday, June 22, 2016
Despite growing evidence that consumers rely on content to make purchase decision ...
- How 'Platforms as Publishers' Could Threaten Journalistic Ethics
Around the Net in Real-Time, Tobi Elkin - Tuesday, June 21, 2016
Publishers have sacrificed performance in favor of data and revenue for year ...
- Spotify Seeks To Ramp Up Its Ad Business
Around the Net in Real-Time, Tobi Elkin - Tuesday, June 21, 2016
Spotify used to place its focus exclusively on its ad-free music streami ...
- Ad Blocking To Jump By Double Digits This Year
Around the Net in Real-Time, Tobi Elkin - Tuesday, June 21, 2016
The number of Americans employing ad blockers just keeps growing. More th ...
- Programmatic's Race To The Bottom Is A Non-Starter
London Blog, Sean Hargrave - Tuesday, June 21, 2016
Falling CPMs were widely feared, but the latest IAB Europe research sugges ...
- iHeartMedia Launches Programmatic Digital Radio Marketplace
Mobile Marketing Daily, Ben Frederick - Monday, June 20, 2016
The marketplace will allow buyers access to inventory on iHeartMedia's digital mus ...
- What's Your Data Really Made Of?
Real-Time Daily, Jeff Collins - Tuesday, June 21, 2016
Today, our data has been processed so much that we often fi ...
- Taking Aim At Ad Blocking, NYT Readies Ad-Free Digital Edition
RTBlog, Tobi Elkin - Tuesday, June 21, 2016
The New York Times Co. is preparing an ad-free digital edition ...
- How Walled Gardens Hinder Brands' In-House Programmatic Dream
Around the Net in Real-Time, Tobi Elkin - Monday, June 20, 2016
Writing for Campaign, Infectious Media CTO Dan de Sybel says Amazon, Googl ...
- Why Marketers Still Can't Figure Out Their Data
Real-Time Daily, Tal Hayek - Monday, June 20, 2016
Programmatic advertising is a victim of its own hype. Its power h ...
- HIRO Media Launches New Programmatic Ad-Filtering Solution
Real-Time Daily, Tobi Elkin - Monday, June 20, 2016
Programmatic video provider HIRO Media on Monday announced the launch of ...
- PubMatic Launches Private-Marketplace Guaranteed Deals And Curated Audiences Offerings
Real-Time Daily, Tobi Elkin - Monday, June 20, 2016
Marketing automation software firm PubMatic on Monday announced the launch of t ...
- IHeartMedia Launches Programmatic Private Market For Digital Radio
Real-Time Daily, Tobi Elkin - Monday, June 20, 2016
Digital radio platform iHeartMedia on Monday announced the launch of a programmat ...
- Kiosked Debuts Programmatically Traded Panorama Ad Unit For Mobile
Real-Time Daily, Tobi Elkin - Monday, June 20, 2016
Ad-tech firm Kiosked on Monday launched a programmatically traded 360-degree panorama ...
- What Does Microsoft's Pricey Acquisition Of LinkedIn Mean?
RTBlog, Tobi Elkin - Monday, June 20, 2016
Is Microsoft's acquisition of LinkedIn a data play? An identity play? ...
- Collective Closes $34M Funding Round With Ad-Tech Reporting Solution
Around the Net in Real-Time, Tobi Elkin - Friday, June 17, 2016
Collective, a data-driven programmatic ad-tech firm, announced that it closed a $ ...
- Political Dollars Will Be Directed To PMPs Vs. Programmatic Guaranteed
Around the Net in Real-Time, Tobi Elkin - Friday, June 17, 2016
Michelle DeVine, programmatic sales manager at Vox Media, told Portada that th ...
- New Insights On TV Everywhere, Millennials' OTT Habits
Audience Buying Insider, Karlene Lukovitz - Friday, June 17, 2016
Revealing insights about the evolving television and video ecosystem emerged from resear ...
- Why Offline Media Is Programmatic's Next Great Opportunity
Real-Time Daily, James Price - Friday, June 17, 2016
Thanks to the introduction and widespread adoption of digital billboards, programmatic ...
- Chocolate By Vdopia Partners With Pixalate On Mobile Video Technology
Real-Time Daily, Tobi Elkin - Friday, June 17, 2016
Chocolate by Vdopia, a global programmatic platform for mobile video advertising, launch ...
- Is 'Programmatic' Becoming A Dirty Word?
RTBlog, Tobi Elkin - Friday, June 17, 2016
Snapchat's recent move to open its platform to third-party advertisers with ...
- Rising Q1 Programmatic Video Inventory; Higher Pricing
Television News Daily, Wayne Friedman - Thursday, June 16, 2016
More programmatic digital video inventory was made available, with cost per thousan ...