Spotify used to place its focus exclusively on its ad-free music streaming product, which it used to encourage people to sign up for its subscription service. Now, the company is leaning much harder
into advertising, adding products, partners and staffers, according to a report in the
Wall Street Journal.
Last month, for example, Jeff Levick, the company's chief revenue
officer, hired Liberty Carras Kelly, a former Fox and CNN executive, as Spotify’s new head of Americas sales, and former Vevo vice president of commercial marketing, Danielle Lee, as
Spotify’s vice president of global partner solutions. Spotify’s ad sales revenue has doubled year-over-year for the past two years. But the plan is to dial things up and start exploring
larger deals with major ad-holding companies, according to Levick.
Read the whole story at Wall Street Journal »