- Ford Uses Movie To Promote Raptor Truck
Marketing Daily, - Thursday, June 4, 2009
Ford is promoting a modified version of its F-150 pickup truck, t ...
- Will The Real Fail Whale Please Stand Up?
Online Media Daily, Laurie Sullivan - Friday, June 5, 2009
Squatters, impostors and 'buzz agents' make for murky social marketing waters. Anyo ...
- McCafe Promotion: McD's Paying Drivers' Tolls
Marketing Daily, - Tuesday, June 2, 2009
No one can accuse McDonald's of stinting on creativity (or budgets) wh ...
- Pokémon, Burger King Partner On Game Card Promo
Marketing Daily, Karlene Lukovitz - Tuesday, June 2, 2009
Pokemon Trading Card Game cards and a Pokémon-themed accessory with each purcha ...
- Baskin-Robbins Promotes Teen Activism
Marketing Daily, - Monday, June 1, 2009
Baskin-Robbins is partnering with not-for-profit DoSomething.org on a campaign to encourage tee ...
- Kmart Launches Transformers Tie-In
Marketing Daily, Sarah Mahoney - Monday, June 1, 2009
Kmart is launching a major Father's Day tie-in, along with a pu ...
- Entertainment Jumps to Third Behind Cereal and Baking in Online Coupons
Research Brief, Jack Loechner - Monday, June 1, 2009
According to Coupons.com, entertainment advanced to the No. 3 spot on t ...
- Pop-Tart Promo Ups Calif. Tortilla Sales 32%
Marketing Daily, - Thursday, May 28, 2009
Tortillas and Pop-Tarts might not seem an intuitive match, but it kee ...
- Dreyer's Drives $100,000 'Taste of Recovery' Promo
Around the Net In Brand Marketing, - Thursday, May 28, 2009
Nestle USA's Dreyer's Grand Ice Cream, which says it created the Roc ...
- Jolly Time, Tony's Pizza Launch Bowling Promos
Marketing Daily, - Wednesday, May 27, 2009
Jolly Time Pop Corn and Tony's Pizza have each launched bowling promoti ...
- Walmart To Give Away 1 Million Treats
Marketing Daily, - Wednesday, May 27, 2009
Wal-Mart Stores is starting summer off with a large-scale freebie, planning ...
- JetAmerica Plans July Takeoff
Around the Net In Brand Marketing, - Wednesday, May 27, 2009
JetAmerica, the latest venture from Skybus founder John Weikle, plans to laun ...
- State Farm Teams Up With Live Nation In Promo
Marketing Daily, - Thursday, May 21, 2009
Insurance company State Farm will promote its designated driver program for Li ...
- Search Wrong On 'Idol'
Online Media Daily, Mark Walsh - Thursday, May 21, 2009
So much for search volume as a pop culture predictor. Based ...
- Kris Wine Partners With Vespa In Sweepstakes Launch
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 20, 2009
Kris, a Pinot Grigio from Italy, is launching its first marketing campai ...
- Marriott Launches Nickelodeon Getaway Program
Marketing Daily, Tanya Gazdik - Tuesday, May 19, 2009
The promotion is being publicized on YouTube and at www.nickelodeongetaway.com. The hote ...
- JetBlue Extends Refunds For Those Who Have Lost Their Jobs
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 19, 2009
...
- Joseph Abboud, NBA Ink Multi-year Promo Deal
Marketing Daily, Karl Greenberg - Monday, May 18, 2009
Events began Monday night in New York's West 4th Street public basketba ...
- 'The Simpsons' Plot To Keep Merchandise Juggernaut Rolling
Around the Net In Brand Marketing, Thom Forbes - Friday, May 15, 2009
Homer, Marge, Bart, Lisa and Maggie are in a race to tu ...
- Wyndham Hotels Helps Travelers 'Save Summer'
Marketing Daily, Tanya Gazdik - Tuesday, May 12, 2009
"This effort from Wyndham is a creative way to instigate some vir ...
- Dos Equis Launches Effort Around 'Academy'
Marketing Daily, Aaron Baar - Tuesday, May 12, 2009
Dos Equis will promote The Interesting Academy through a marketing campaign th ...
- French's Mustard Twins Value Offer, Branding
Marketing Daily, Karlene Lukovitz - Tuesday, May 12, 2009
A new campaign for French's Mustard promotes more mustard for less mon ...
- All American Pet Does Movie Tie-In, Contest
Marketing Daily, - Tuesday, May 12, 2009
All American Pet Co. is tying in with Disney-Pixar's new 3D movi ...
- KFC Burned By Grilled Chicken Rollout
Around the Net In Brand Marketing, Thom Forbes - Monday, May 11, 2009
KFC's grilled-chicken launch managed to strain relationships with three core constituents ...
- American Airlines Overhauls Frequent-Flier Program
Around the Net In Brand Marketing, Thom Forbes - Monday, May 11, 2009
American Airlines is unveiling an overhaul of its Web site today th ...
- Jeep Terminates Big Effort For Warner Film
Marketing Daily, Karl Greenberg - Friday, May 8, 2009
A Chrysler spokesperson says that not much more than a pair ...
- KFC Will Issue Rainchecks For Promotion Touted By Oprah
Around the Net In Brand Marketing, Thom Forbes - Friday, May 8, 2009
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- Mars Launches 'Relief Act' Sampling
Marketing Daily, - Thursday, May 7, 2009
Mars Snackfood U.S. has launched the Mars Real Chocolate Relief Act, offeri ...
- Starbucks Coupons Promote Grocery Products
Marketing Daily, Karlene Lukovitz - Thursday, May 7, 2009
The coupons were suggested by numerous Starbucks customers on its starbucksidea.com sit ...
- InterContinental Hosts Bed-Jumping Event
Marketing Daily, Karl Greenberg - Thursday, May 7, 2009
"The reason we did it this way is that IHC ... ...