- Tempting And Tempestuous: Oprah, Free Chicken Offer
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 7, 2009
"The combination of free food and Oprah is a tsunami," says cris ...
- Comcast Joins Green Day Blitz
Marketing Daily, - Wednesday, May 6, 2009
Add Comcast to the list of companies aiding Green Day's marketing bli ...
- Anheuser, Live Nation Re-Up Sponsorship
Marketing Daily, - Wednesday, May 6, 2009
Anheuser-Busch and Live Nation, the world's largest producer of live concerts, ha ...
- CBS Goes On Ad Offense For Upfront
MediaDailyNews, Wayne Friedman - Monday, May 4, 2009
CBS is pushing its status as the top broadcast net in pri ...
- Growth Curve: RIM Device Surges Past iPhone In Q1
Online Media Daily, Mark Walsh - Tuesday, May 5, 2009
Thanks to a "buy-one-get-one-free" promotion, Research in Motion's BlackBerry Curve overtook t ...
- Kia Soul To Be Painted At 'Adult Swim'
Marketing Daily, - Tuesday, April 28, 2009
Kia's Soul will get painted at "Adult Swim Presents: Kia Soul/Hense," ...
- LG Inks Heidi Klum For Fashionista Approach
Marketing Daily, Aaron Baar - Thursday, April 23, 2009
To highlight Klum's designs -- and consumers' ability to create their o ...
- MLB, Disney Go To Bat For 'G-Force'
Marketing Daily, Karl Greenberg - Wednesday, April 22, 2009
Although the partnership with the studio is limited to the film a ...
- Starwood Offers Members Free Weekends
Marketing Daily, - Monday, April 13, 2009
Starwood Hotels & Resorts Worldwide, Inc. is encouraging and rewarding travel wi ...
- Young Coupon Clippers Looking Online
Research Brief, Jack Loechner - Friday, April 10, 2009
More than 90 million consumers (78% of retail shoppers) currently use newspap ...
- Vaseline Readies Promotion With 'Maneater,' Sarah Chalke
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 9, 2009
...
- Big Push: truTV Promotes 2 Universal Movies
MediaDailyNews, Wayne Friedman - Tuesday, April 7, 2009
Turner Broadcasting's truTV network is upping its presence among major movie studi ...
- Mobile Showcase: 'Harper's Island' Promoted On iPod, iPhone
MediaDailyNews, Wayne Friedman - Thursday, April 2, 2009
TV shows are expanding their digital tools for promotion -- and o ...
- Monster.com Hits The Road
Marketing Daily, - Thursday, March 5, 2009
Online career and recruitment Web site Monster.com is launching a year-long "Ke ...
- Online Behavioral Targeting Pioneer Turns To TV
MediaDailyNews, Joe Mandese - Thursday, March 5, 2009
Dave Morgan, one of the pioneers of so-called "behavioral targeting" in onli ...
- Leading Merchants Optimizing Online
Research Brief, Jack Loechner - Thursday, February 12, 2009
According to the e-tailing group's 11th Annual Mystery Shopping Survey, leading merchan ...
- 'Sports Illustrated' Makes Money On Its Swimsuit Promos
Around the Net In Media, Joan Voight - Tuesday, February 10, 2009
Sports Illustrated is trying to turn its iconic swimsuit edition into ...
- Postal Service May Cut Deliveries To Five Days A Week
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 29, 2009
Postmaster General John E. Potter says the post office may need ...
- GOOD ON PAPER Has HD jumped the shark?
Media Magazine, John Capone - Monday, March 2, 2009
If you needed any further proof that we are knee-deep in t ...
- Swimming in Cash
Media Magazine, Gaetano Pollice - Friday, January 2, 2009
Forget the year of the rat - 2008 was, unequivocally, the ye ...
- Vampire Marketers Walk Among Us
Media Magazine, Daniel Frankel - Tuesday, July 14, 2009
After conducting one of the more contrived promo campaigns in recent memor ...
- Too High to Die
Media Magazine, John Capone - Friday, January 2, 2009
Diesel, we're not quite sure what you sniff, snort and smoke ...
- Your Brand, His Chest
Media Magazine, Susan Kuchinskas - Friday, May 1, 2009
At the height of the dot-com frenzy, san francisco taqueria Casa Sanch ...
- More Than You'd Expect Inside
OMMA Magazine, Laurie Sullivan - Tuesday, December 1, 2009
It's likely you never heard about Intel's 90-day trial for Alzheimer's patien ...
- Video Games Get Real
OMMA Magazine, Steve Smith - Tuesday, July 14, 2009
From the first days of Pong, the video game industry has be ...
- Social Media:Catering to Your Audience
OMMA Magazine, Susan Kuchinskas - Wednesday, April 1, 2009
Kogi BBQ-To-Go, a Korean barbecue/taco truck in Los Angeles, used social med ...