- 65% Of U.S. Shoppers Say They Will Spend Less This Christmas
Digital News Daily, Colin Kirkland - Tuesday, October 25, 2022
Price will be the main factor in purchase decisions for 57% ...
- Shoppers Want Inventory, Price Breaks And Fast Delivery This Year: Oracle
Email Marketing Daily, Ray Schultz - Wednesday, October 26, 2022
Email has taken a leap as the channel serving the most compelli ...
- Streamers Keep Pace In National TV Marketing, Amazon Prime Video Hits $48.6M In September
Television News Daily, Wayne Friedman - Sunday, October 9, 2022
Video streamers continue to boost national TV messaging -- up 7% ...
- Walmart Connect VP Says Deal Events On Retail Sites Drive Traffic
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, October 9, 2022
Walmart's Rollbacks and More officially kicks off the holiday shopping season wi ...
- Technology Measures Impact On Promotions Tied To Media Like Sponsored Search, OOH
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 3, 2022
The technology allows marketers to make shoppable moments attributable by measuring performan ...
- Fall Season Program Promotions: More Airings, But Lower Impressions In September
Television News Daily, Wayne Friedman - Friday, September 30, 2022
TV networks have committed more airings and media time for their n ...
- Southwest Airlines Gives Out Free Ukuleles On Flight
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, September 22, 2022
In a most unusual promotion, every passenger on a Southwest Airlines flig ...
- Is That A Store In Your Pocket, Or Are You Just Glad To See What You Want To Buy?
Mobile Insider, Joe Mandese - Tuesday, September 13, 2022
Remember Cheil's Lions-winning AR shopping app for retailer Tesco? That was ...
- Crossover This: TV Pushes Fall Season Launches, Streamers Gain Ground
TV Watch, Wayne Friedman - Thursday, September 8, 2022
The fall TV season is coming -- whatever that means these day ...
- Rick and Morty Get 'Tricked' Into Promoting Wendy's
Marketing Daily, Todd Wasserman - Tuesday, September 6, 2022
In the new ad, Rick turns himself into a Wendy's Frosty-ccino a ...
- Movie Theaters Offering $3 Tickets On Labor Day: 'National Cinema Day'
MediaDailyNews, Wayne Friedman - Sunday, August 28, 2022
Moviegoers on Labor Day can access 3,000 cinema locations at the speci ...
- Quaker, Regent Seven Sears Sponsor 'Smithsonian Magazine's' Museum Day
Publishers Daily, Ray Schultz - Wednesday, August 24, 2022
The 18th annual event provides free admission to any participating museum. ...
- Video Streamers This Summer Up 6% In Paid Spend, Media Advertising Value
Television News Daily, Wayne Friedman - Friday, August 19, 2022
Against a possible slowdown of streaming growth, video streaming platforms bought, ...
- Friendly Fraud Costs Businesses Billions Of Dollars: Study
Email Marketing Daily, Ray Schultz - Friday, August 19, 2022
Fraudulent abuse of coupons and promotions is now so widespread that retaile ...
- Parents Plan To Spend An Average Of $1,104 On Back-To-School: Study
Email Marketing Daily, Ray Schultz - Thursday, August 4, 2022
Email will play a small but hopefully real role in separating paren ...
- Restaurants Chill On Email Promotions, Study Finds
Email Marketing Daily, Ray Schultz - Monday, August 1, 2022
Only a fourth are offering discounts or other incentives, while almost ha ...
- It's Back-To-School Time Again: Price-Conscious Parents Are Carefully Shopping
Email Marketing Daily, Ray Schultz - Thursday, July 28, 2022
Families expect to spend an average of $911 this year and 8 ...
- ANA Finds Disconnect Over Performance Of Procurement, Especially For Media
MediaDailyNews, Joe Mandese - Thursday, July 28, 2022
While 75% of procurement execs say their role managing media has be ...
- Discovery Adds 6 New 'Shark Week' Sponsors, Ramps Up On-Air Promotion
Television News Daily, Wayne Friedman - Tuesday, July 19, 2022
Shark Week will run July 24-July 31, featuring never-before-seen footage of "walkin ...
- Advertisers Can Own, Optimize First-Party Data To Retarget Based On Consumer Response To Promos
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 14, 2022
SKUx wants to change the way promos are delivered and redeemed. Develope ...
- Networks Score Fewest Emmy Noms, Then Promote Their Competitors
TVBlog, Adam Buckman - Thursday, July 14, 2022
Each year at the Emmys, broadcast TV devotes three hours of precio ...
- Video Streamers' Paid Ad Spend Up 38% In Q2, But Lower Media Value From TV Net Promos
Television News Daily, Wayne Friedman - Monday, July 11, 2022
Video streaming platforms ramped up paid ad spend by 38% in ...
- 'Thor: Love And Thunder' Pumps Disney
MediaDailyNews, Wayne Friedman - Sunday, July 10, 2022
The "Thor" franchise continues the trend of surpassing the previous editions wh ...
- Retailers Fail To Capitalize On Gift Cards As Digital Purchases Rise
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 5, 2022
Most shoppers prefer some form of gift card personalization, with 30% ...
- Personalization Drives Purchase Behavior, Increases Likelihood Consumers Will Buy: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 29, 2022
There is some "mismatch in consumer expectations" compared with retailers, as mo ...
- Movie Theater Screens: The Bigger The Better?
TV Watch, Wayne Friedman - Tuesday, June 28, 2022
The bigger the better? What's missing here? Maybe context. ...
- White Castle Celebrates Summer Solstice, Late Night Cravings
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, June 22, 2022
White Castle is acknowledging its late-night fans with a summer-long promotional effor ...
- Apple TV+ Offers Free Access To Season One Of 'For All Mankind'
Digital News Daily, Karlene Lukovitz - Tuesday, June 14, 2022
Apple is looking to up Apple TV+ subscribers as it intensifies i ...
- Movable Ink Debuts AI-Based Digital Content Engine
Email Marketing Daily, Ray Schultz - Thursday, June 9, 2022
Da Vinci, a new technology for delivering individualized content, can help bran ...
- Disney+ Offers 25% Military Discount
Digital News Daily, Karlene Lukovitz - Tuesday, June 7, 2022
The 25% discount on annual subscriptions purchased through ShopMyExchange.com applies to curre ...