- Galileo Salame Caters To Americans Bored With Lunch Choices
Marketing Daily, Les Luchter - Wednesday, May 31, 2023
Armed with survey results showing that Americans crave more lunch choices, Galil ...
- Target, Bud Light In Culture War Crosshairs, But Not TV
TVBlog, Adam Buckman - Tuesday, May 30, 2023
The culture wars surrounding transgender and LGBTQ+ issues and lifestyles are breaki ...
- Peacock Promotion Cuts Price To $19.99 For One Year
Television News Daily, Wayne Friedman - Thursday, May 25, 2023
While some premium streamers are raising monthly prices, NBCU's Peacock is goi ...
- Prevacid Fights 'Stressburn' With Country Music Concert
Marketing Daily, Les Luchter - Tuesday, May 23, 2023
Country music star Mitchell Tenpenny will lead "Beat the Burn," a Wednesd ...
- Rapper Bad Bunny Teams With Apple Music, PepsiCo For 'Press Play On Summer'
Marketing Daily, Steve Ellwanger - Monday, May 22, 2023
QR codes on bottles of Pepsi, Mtn Dew and Starry unlock t ...
- Basil Hayden, Michelin Highlight Sophisticated Taste
MAD, Fern Siegel - Monday, May 15, 2023
The brands will promote the partnership by providing a co-branded pop-up experien ...
- Reddit To Launch Karma Kash, Reduce Marketing Swag By Half
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 5, 2023
Reddit's initiative to help minimize the impact of marketing giveaways and promotion ...
- Match Group's BLK Dating App Launches "Break the Bank 2.0: Black Tax Giveaway"
Mediapsssst, Richard Whitman - Wednesday, April 26, 2023
The initiative aims not only to provide financial support to those affect ...
- Milk And Cookies Break: Oreo Finds Its Natural Partner In Carton Barcodes
Marketing Daily, Steve Ellwanger - Tuesday, April 18, 2023
Customers get discounts on milk and Oreos by scanning barcodes on ...
- 'Mrs. Maisel' Gets Classy Sendoff: A 'Marvelous' 5th Avenue Showcases Series
MAD, Fern Siegel - Monday, April 10, 2023
From 46th Street to 56th Street, a pink carpet marks the rou ...
- Goodlife's Great Digitized Delivery Truck Caper
The MediaPost Cases, Lisa Singer - Tuesday, April 18, 2023
Delivery trucks and buggies may have been the original OOH vehicle. Goodli ...
- Paramount Starts First D2C Ecommerce Platform For Entertainment Brands
Television News Daily, Wayne Friedman - Thursday, March 16, 2023
Paramount Shop will house a range of entertainment-branded products across all t ...
- 'Oscars' Promos Drive Less Impressions Vs. 2022
Television News Daily, Wayne Friedman - Thursday, March 9, 2023
1,531 promo airings for this year's "Oscars" have yielded an estimated 662 ...
- Novo Nordisk Apologizes For Not Disclosing Sponsorships
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, February 14, 2023
Novo Nordisk has issued a mea culpa for breaking the industry co ...
- This Is NOT A Super Bowl Commercials Review, At Least Not Intentionally
TV Watch, Joe Mandese - Monday, February 13, 2023
When did the Super Bowl become the home for cross-platform promotion? Th ...
- Streamers' National TV Advertising Slips In Some Metrics For TV Season
Television News Daily, Wayne Friedman - Monday, January 30, 2023
Total estimated paid advertising/media value for national TV advertising dropped 5% ...
- TV Networks Boost Program Promo Spend In January, But Impressions Fall
Television News Daily, Wayne Friedman - Monday, January 23, 2023
TV networks' advertising/promo for their own shows, streaming efforts and other servic ...
- Teads' New President Monique Pintarelli Cites Barbara Walters As Inspiration
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 3, 2023
Monique Pintarelli talks about life and her new position as president, t ...
- NFL Brand Airings Down In 2022, TV Viewing Flat Through Week 15
Television News Daily, Wayne Friedman - Friday, December 23, 2022
The NFL has decreased its national linear TV brand airings by 2 ...
- 'Dear Badass Santa': Bring Me Gifts... And Barley Milk
Marketing Daily, Les Luchter - Thursday, December 22, 2022
To enter sweepstakes, consumers identify an unwanted present they received, as we ...
- Twitter Emulates Video Platforms, Adds 'Views' And Impression Counts
MediaDailyNews, Joe Mandese - Friday, December 23, 2022
"Twitter ui by next week," quipped @oliviatheehye, retweeting another user's posting ...
- Peacock Streaming Deal With JetBlue Includes Freebie Sub-With-Ads Offer
Digital News Daily, Karlene Lukovitz - Friday, December 16, 2022
Some JetBlue loyalty club members will get a free 12-month subscription ...
- Start-up Receives $6M In Seed Funding For Measuring ROI Of Retailers' Promotions
Digital News Daily, Colin Kirkland - Friday, December 16, 2022
Kuona uses machine learning to optimize promotions by retailers and CPG compani ...
- Pluto TV Expands 'Stream Now. Pay Never' Campaign With Drew Barrymore Promo
Television News Daily, Wayne Friedman - Thursday, December 15, 2022
The campaign featuring Barrymore and her daytime talk show, with the tagli ...
- TV Program Ad Spend, Promotion Up 8% Over 3 Months, 'Yellowstone' Gets Big Push
Television News Daily, Wayne Friedman - Friday, December 9, 2022
TV network-based companies have increased on-air media time and paid-ad spending ...
- Instacart Promotions In Ad Manager Expand Campaign Options For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 30, 2022
About 5,500 brands now have access to Coupons, and Stock Up &am ...
- At This Time Of Year, TV Erupts In A Christmas Frenzy
TVBlog, Adam Buckman - Monday, November 21, 2022
Many people feel a sense of sensory overload from all of t ...
- How Chobani Delivered Oat Milk To The Metaverse
CPG Insider, Steve Ellwanger - Friday, November 18, 2022
A custom-built game on the Roblox platform aimed to reach consumers ag ...
- Winc's Data Driven LTV
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
As customer acquisition costs soar, many DTC brands are seeking greater efficien ...
- TV Networks' Twitter Show Promotion: Can A 'Hellscape' Be A Good Thing?
TV Watch, Wayne Friedman - Wednesday, November 2, 2022
What if all those TV networks that have Shonda Rhimes shows li ...