TV Networks: Pump Up The 'Hush' Trump Promo Volume

Are TV networks hyping up onscreen and offscreen marketing efforts around the New York City trial of former President Donald Trump while focusing less on the serious matter of criminal intent?

TV networks are running onscreen headlines that refer to Trump's criminal trial as “a hush-money case.” But Glenn Kirschner, a legal analyst for NBC News, says this is a total miss -- it is an “election interference” trial, pure and simple.

For example, CNN has been billing its daytime programming as the “Trump Hush Money Trial.” MSNBC has had a similar take at times.



That said, this is a criminal case against the former President involving public money that was allegedly misappropriated to alter marketing and promotion exposure to potential Presidential voters. 

The criminal case focuses on the Trump campaign allegedly making payments to a porn star and Playboy model so their relationship with Trump would not be released -- so-called “catch and kill.” 

Without admitting anything, Trump just calls all this just a “bookkeeping” error. But if you connect the easy dots -- including evidence and court witnesses who have taken the stand -- there is much more.

Perhaps the networks are trying too hard, with all their possible journalistic integrity, to be as fair as possible. 

"Hush money" does sound kind of cool and interesting. You can understand that this phrase makes viewers lean in a bit.

But does it convey the association of criminal intent? Hush money may be a bit vague, and it's hard to have a clear image of what that means at first blush. Or even a second blush. 

Discussion of "Trump" -- on screen or otherwise -- attached to many themes may now be becoming a bore for most viewers. But linking his name to words and phrases such as "hush" or "porn star" or "Playboy centerfold" and "sex" speaks volumes. 

So TV marketing executives have to thread the needle a bit, to find a new angle that viewers might be interested in -- especially in what is projected to be a six-week case. We are only in the first innings now.

Kirschner pointed out much of this was derived to stir viewers who live in a “soundbite” culture.

All good and well, but then how can you jazz "election interference" into a buzzworthy onscreen message? Find the better word-salad combination and include: Sex. Fraud. Hush. Porn Star. Money. Presidential Voters.
3 comments about "TV Networks: Pump Up The 'Hush' Trump Promo Volume".
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  1. Ol Ed from Bad, May 7, 2024 at 8:19 p.m.

    How is this about "Hush Money" when it's really just BLACKMAIL!
    Did she return the $130000 when she decided to blab?

  2. Ben B from Retired, May 7, 2024 at 11:28 p.m.

    I wish that everyone had gag orders not just Trump or have no gag order at all. I'm not voting for Trump but this has been unfair trial and most politicians pay hush money to those that had an affair Bill Clinton did the same thing as Trump. 2024 is 2020 one less vote for Trump & Biden.

  3. Andrew Bloom from Andy Bloom Communications, May 8, 2024 at 3:04 p.m.

    Boy, that's some legal analyst they have at NBC. The words "election interference" do not appear in Bragg's indicitment. What this case really is about is record keeping. Bragg charges Trump with violating New York state law by falsifying business records. The language of each count is nearly identical accusing Trump of making false records, "with the intent to defraud and intent to commit another crime and aid and conceal..."

    The feds looked at this and decided not to proceed.

    As other legal experts have described the case, "iIs a misdemeanor bootstrapped to a felony."

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