- Losing Links: Are Marketers Ready For Google's FDL Shutdown?
Email Insider, Ray Schultz - Monday, June 30, 2025
App developers have until August 25 to implement a replacement, URLgenius poin ...
- FuboTV Offers Pause Ads For Programmatic, Biddable Platforms
Television News Daily, Wayne Friedman - Thursday, May 29, 2025
Ad-tech company ClearLine, owned by Magnite, is helping Fubo in this effor ...
- Consumers Are Split On Interacting With TV Content
Research Intelligencer, Robert Williams - Friday, February 28, 2025
Four in 10 consumers have interacted with TV content to learn mo ...
- TV Debates' QR Codes: Multitasking Media Behavior Misses The Big Picture
TV Watch, Wayne Friedman - Thursday, October 3, 2024
Avoiding efforts to do fact-checking strikes at the heart of what real-ti ...
- Amazon's New 'Buy It Now' Retail Brand Gets Boost From TV Show
TVBlog, Adam Buckman - Wednesday, October 2, 2024
An upcoming Amazon Prime show will award entrepreneurs prime placement on Ama ...
- Anthropologie Debuts Shoppable Holiday Showhouse
Marketing Daily, Sarah Mahoney - Thursday, September 19, 2024
Interactive QR codes and human stylists guide guests through the retailer's late ...
- Valpak Rebrands Clipper Into Coupon Model, Links To Digital Wallets
MediaDailyNews, Laurie Sullivan - Friday, August 30, 2024
Groupon coupon codes for dining and entertainment discounts took many iterations ...
- AI Phishing Bait: Technology Drives Massive Surge In Cyber Crime
Email Insider, Ray Schultz - Friday, May 24, 2024
Phishing artists are also using QR-based attacks, SlashNext reports. ...
- Google's YouTube Pitches Advertisers On Unskippable Ads
MediaDailyNews, Laurie Sullivan - Friday, May 17, 2024
At its Brandcast event this week, YouTube introduced a feature tailored f ...
- With 'Shout For Equality,' The ERA Looks To Reclaim Its Moment
Marketing Daily, Sarah Mahoney - Friday, March 8, 2024
In a new campaign from Ogilvy, the ERA Coalition hopes activists c ...
- Forbes' Sandbox Play (No, Not That Sandbox)
Media 3.0, Colin Kirkland - Monday, February 26, 2024
Forbes has announced its own "permanent land" inside The Sandbox, a virtu ...
- More Shoppable TV Is Coming
Advanced TV Insider, Wayne Friedman - Friday, February 2, 2024
Nearly 30% of CTV users have made a purchase directly from the ...
- Black Friday Football Delivers Respectable Viewership, Impressive Ad Engagement
MediaDailyNews, Karlene Lukovitz - Monday, December 4, 2023
Viewers were 78% more likely to search for products advertised during th ...
- Peacock, Walmart Deal Gives Viewers 'Below Deck' Shoppable Moments
Television News Daily, Wayne Friedman - Monday, November 6, 2023
NBCU says the deal will allow Bravo viewers to "shop the momen ...
- Netflix To Offer New Ad, Sponsorship, Measurement Options
Television News Daily, Wayne Friedman - Wednesday, November 1, 2023
Netflix will offer marketers new ad opportunities, including a special media packa ...
- Coca-Cola Tastes The Future In AI
MediaDailyNews, Laurie Sullivan - Tuesday, September 12, 2023
The limited-edition flavor is the first co-created by human and artificial intelligenc ...
- Walmart Testing In-Store Ads, Demos
MAD, Fern Siegel - Tuesday, August 8, 2023
Brands interested in purchasing this ad space will be able to choo ...
- Roku Integrates Shopify To Enable On-Screen Purchases From Ads
Digital News Daily, Karlene Lukovitz - Tuesday, July 11, 2023
Men's apparel brand is among the first users. ...
- Innocean's AR Pride Flags: Join the Rainbow Rebellion
Marketing Daily, Sarah Mahoney - Monday, June 19, 2023
When its hometown of Huntington Beach, California pulled down the Pride fla ...
- Fox Partners With Purpose-Driven Ad/Marketing Firm To Make Social Impact
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 30, 2023
Fox has partnered with Givsly, a purpose-led ad and marketing company, usi ...
- The Future Of Mass Transit Information: More Real-Time Interaction With Mobile
Data & Programmatic Insider, Laurie Sullivan - Monday, March 20, 2023
Intersection is running a pilot with the City of Philadelphia through IxNConne ...
- Many Consumers Are Willing To Scan QR Codes In TV Commercials
Research Intelligencer, Robert Williams - Tuesday, March 14, 2023
Almost half of consumers said they have tried to scan a ...
- Consumers Prefer TV Ads Enhanced With More Information
Research Intelligencer, Robert Williams - Monday, February 6, 2023
About four out of five of U.S. television viewers said they li ...
- Tool Is Launched To Drive QR Code-driven Content
Publishers Daily, Ray Schultz - Wednesday, February 1, 2023
Publishers are being offered a tool for publishing QR Code-led interactive content.&nbs ...
- Instacart Delivers Shoppable TV Commercials For Michelob ULTRA
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 1, 2023
In its first major CPG co-marketing campaign, Instacart fulfilled on a long-ti ...
- QR Code Platform Beaconstac Raises $25M
Digital News Daily, Colin Kirkland - Tuesday, January 17, 2023
"In a world where touchpoints between brand and consumer have grown exponentiall ...
- New Tool Enables Brands To Send Text Reminders Of Events, Sales
Email Marketing Daily, Ray Schultz - Tuesday, January 17, 2023
PostReminder provides a QR code that can also appear in email a ...
- Insider Launches AMP For Email, Other Tools
Email Marketing Daily, Ray Schultz - Friday, December 16, 2022
Brands can use accelerated mobile pages (AMP) to offer web-like experiences with ...
- Brands Under-Using Some CTV Platforms, Content Genres
Advanced TV Insider, Karlene Lukovitz - Friday, October 28, 2022
Also, even mobile marketers think that CTV advertising spend will eventually surpa ...
- LG Will Feature NFTs On Its Smart TVs
Digital News Daily, Colin Kirkland - Tuesday, September 6, 2022
The LG Art Lab is a new NFT marketplace where users c ...