- Super Bowl Ads Measured In Relevancy, Audi Parks In Top Spot
Online Media Daily, Laurie Sullivan - Thursday, January 31, 2013
Scoring the value of the Super Bowl XLVII these days comes do ...
- 'Atlantic' Issues New Rules For Native Ads
Around the Net In Media, Phyllis Fine - Thursday, January 31, 2013
In the wake of its Scientology advertorial controversy, The Atlantic has issu ...
- Edo's Mobile Pay-Per-Performance Marketplace Captures Local Ad Dollars
Online Media Daily, Laurie Sullivan - Wednesday, January 30, 2013
Mobile platform providers have begun to figure out how small, local business ...
- Rubicon Adds Two Top Execs, Points Towards Independence
Real-Time Daily, Tyler Loechner - Wednesday, January 30, 2013
Rubicon Project had added Greg Raifman as president and Todd Tappin ...
- Real-Time (Self) Marketing - Do People Really Want This?
RTBlog, Tyler Loechner - Wednesday, January 30, 2013
Here's an interesting form of real-time media: Real-time resumes. It's called TweetsResum ...
- BAT Taps Branded's Black
Real-Time Daily, Joe Mandese - Tuesday, January 29, 2013
Brand Affinity Technologies this morning named Jennifer Black vice president-marketing and commerc ...
- If Only They Had This During Watergate: WaPo Unveils Real-Time Fact-Checker
Real-Time Daily, Joe Mandese - Tuesday, January 29, 2013
The Washington Post this morning unveiled a new app enabling readers ...
- 90 Advertisers Added to eBay's Private Exchange
Around the Net in Real-Time, Tyler Loechner - Monday, January 28, 2013
After launching a private ad exchange with "around ten advertisers" last Septembe ...
- Real-Time With Jason Fairchild: OpenX CRO Rounds Up Latest Round
Real-Time Daily, Tyler Loechner - Saturday, January 26, 2013
Last week, OpenX Software announced a $22.5 million round of funding. N ...
- Are Video And RTB Ready For Each Other? Well, Sort Of
Real-Time Daily, Tyler Loechner - Monday, January 28, 2013
The final panel at last week's OMMA RTB was a "Grill t ...
- AdStack Partners With Message Bus For Real-Time Messages
Real-Time Daily, Tyler Loechner - Monday, January 28, 2013
AdStack, a real-time advertising optimization platform, has partnered with cloud-based messaging servi ...
- 'Mobile Traveler' Spells 'Real-Time Marketing Possibility'
RTBlog, Tyler Loechner - Monday, January 28, 2013
A new study from priceline.com says that 42% of New Year's E ...
- AppNexus Closes $75M Funding, Ups Tech, Products
Online Media Daily, Mark Walsh - Thursday, January 24, 2013
Programmatic ad platform AppNexus on Thursday raised $75 million in a fourth-rou ...
- Can Machines Manage Brand Engagement?
Real-Time Daily, Sean O'Neal - Friday, January 25, 2013
Relevant, contextual marketing is the stuff that is read, watched, and share ...
- SteelHouse Results Show Real-Time Offers Are Real Big
Real-Time Daily, Tyler Loechner - Saturday, January 26, 2013
Online advertising and marketing tech company SteelHouse announced that brands that us ...
- FBX: Is The "New Shiny Object" A Game Changer, Or Just Facebook's Version of Google AdWords?
RTBlog, Tyler Loechner - Friday, January 25, 2013
On the "Facebook's FBX: The Year Zero View" panel at OMMA R ...
- Will Video RTB Exceed Forrester Expectations?
Around the Net in Real-Time, Tyler Loechner - Thursday, January 24, 2013
Michael Shehan, founder, president, and CEO of SpotXchange believes that video R ...
- Marketers: Align Objectives With Data Collection
Online Media Daily, Laurie Sullivan - Wednesday, January 23, 2013
Data that is dependent on large-scale rapid computing that can crunch a ...
- [x+1] Origin Allows Marketers To Use Own CRM Data
Real-Time Daily, Tyler Loechner - Thursday, January 24, 2013
[x+1] has upgraded their Data Management Platform (DMP) to allow marketers fu ...
- Mixing Messaging and Social Media - PingMe 2.0
Real-Time Daily, Tyler Loechner - Thursday, January 24, 2013
RadiumOne has launched the second generation of their messaging app, PingMe Messenge ...
- AdRoll Announces Big 2012, Tripled Revenus
Real-Time Daily, Tyler Loechner - Thursday, January 24, 2013
AdRoll, an online advertising retargeting platform, today announced that it tripled reven ...
- Rentrak Touts New Logo, Added Metrics Reach
MediaDailyNews, David Goetzl - Tuesday, January 22, 2013
Rentrak refers to itself as the leader in capturing video-on-demand viewership. A ...
- Xaxis Moves Into Radio, Begins Trading Online, Mobile Radio Audiences In Real-Time
Real-Time Daily, Tyler Loechner - Wednesday, January 23, 2013
Audience buying company Xaxis has partnered with Triton Digital to launch Xax ...
- GE Brings Good Exhausts To Life, Creates New KPIs Via Big Data
RTBlog, Joe Mandese - Wednesday, January 23, 2013
If you think Big Data is exhausting, you haven't seen anything ye ...
- Graph Search: A Real-Time 'Minefield'
Around the Net in Real-Time, Joe Mandese - Sunday, January 20, 2013
Describing Facebook's Graph Search as "engineering narcisism," developer Anthony Wing Kosner sa ...
- Rocket Fuel To Hire 300 More: Mostly Engineers, Plus A Few Leg Breakers
Around the Net in Real-Time, Joe Mandese - Sunday, January 20, 2013
Following last week's disclosure about its staff expansion in 2012, programmatic displ ...
- Yahoo's Mayer Kicking Tires At Pubmatic, Turn And Smaller Targets Too
Around the Net in Real-Time, Joe Mandese - Monday, January 21, 2013
Yahoo Chief Marissa Mayer has been "kicking the tires" on some real-ti ...
- WPP's Kinetic Goes Real-Time, Begins Trading Out-Of-Home Buys On Spafax Exchange
MediaDailyNews, Joe Mandese - Monday, January 21, 2013
WPP's Kinetic unit, the world's largest buyer of out-of-home media, has beg ...
- SiteScout Publishes Real Simple Guide To Real-Time Bidding
Real-Time Daily, Carrie Cummings - Sunday, January 20, 2013
Self-serve DSP SiteScout has published a guide to real-time bidding (RTB). Call ...
- C3 Says Programmatic Is Missing Links, Big Brands Need To Focus On Upper Funnel To Survive
Real-Time Daily, Tyler Loechner - Tuesday, January 22, 2013
When everything ad-related is happening in real-time, it's easy to lose tra ...