- Do You Think The Ad-Blocking Threat Is Urgent? If So, What Are You Doing About It?
RTBlog, Tobi Elkin - Thursday, November 12, 2015
Attend any industry conference keynotes or panels, hang out in corridors, list ...
- Demandbase Launches B2B Data Cloud, 'Job Function Targeting'
Real-Time Daily, Felicia Greiff - Wednesday, November 11, 2015
Demandbase, a retargeting platform for B2B marketers, has launched a B2B da ...
- Mintigo Unveils Predictive Campaigns For Data-Driven Email Marketing
Email Marketing Daily, Jess Nelson - Monday, November 9, 2015
The new feature, Predictive Campaigns, adds to the company's platform of Enterpri ...
- Xaxis Targets Voters With Personalized Ad Product
Real-Time Daily, Felicia Greiff - Monday, November 9, 2015
Programmatic advertising platform Xaxis is launching a new product called Xaxis Politic ...
- TubeMogul Q3 Up, Despite Shaky Ad Sentiment
Real-Time Daily, Felicia Greiff - Tuesday, November 10, 2015
Amid concern about ad blockers and shaky ad investor sentiment, TubeMogul gr ...
- Insatiable Curiosity is A Good Thing: Never Stop Questioning
RTBlog, Tobi Elkin - Tuesday, November 10, 2015
I tend to be skeptical and insatiably curious at once. I al ...
- Yieldbot Rolls Out Open-Source 'Header Bidding,' Looks To Create Industry Standard
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 9, 2015
Yieldbot on Monday will release an open-source header bidding framework it cal ...
- Real-Time With Tobi Elkin
RTBlog, Joe Mandese - Monday, November 9, 2015
Well, it was certainly a bummer to lose Tyler Loechner as edit ...
- Outfront Launches ON Smart Media, Mobile Network
MediaDailyNews, Erik Sass - Thursday, November 5, 2015
Outfront Media is launching a new technology platform and mobile network f ...
- Google YouTube To Offer Third-Party Viewability Options
Online Video Daily, Laurie Sullivan - Wednesday, November 4, 2015
Moat, Integral AdScience, comScore and DoubleVerify are a select set of third-par ...
- Marin Software Turns On TV Data For Social Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 3, 2015
Marin Software, which has roots in search engine advertising, has begun pulli ...
- Marketron Rolls Out Programmatic Radio Marketplace, Enables Access To 2,900 Stations
Real-Time Daily, Ben Frederick - Tuesday, November 3, 2015
Marketron has officially launched a programmatic radio marketplace called Mediascape Marketplace, whi ...
- Nielsen's eXelate Pushes Into Mobile, Springs Into Billions Of User Identities
Real-Time Daily, Joe Mandese - Tuesday, November 3, 2015
In a deal being announced today with one of the world's large ...
- Sprinklr Buys Booshaka To Up Social Ad Campaigns
Social Media & Marketing Daily, Gavin O'Malley - Monday, November 2, 2015
Social-media firm Sprinklr has acquired audience segmentation and management platform Booshaka. Boosha ...