- Data Analytics Startup Bitdeli Acquired By AdRoll
Real-Time Daily, Tyler Loechner - Wednesday, June 12, 2013
Retargeting platform AdRoll today announced the acquisition of Bitdeli, a data analyti ...
- News Publishers Triple Online Ads
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, June 11, 2013
Year-over-year, news publishers are running three times more ads, according to n ...
- Google Acquires Waze
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 11, 2013
Google has acquired the mapping company Waze. For now, its product developme ...
- Callaway Taps Uber For U.S. Open Grassroots
Marketing Daily, Karl Greenberg - Monday, June 10, 2013
Callaway has been taking a digital approach that varies from the usual ...
- Is Native Another Form Of Real-Time Marketing?
RTBlog, Tyler Loechner - Tuesday, June 11, 2013
On the one hand, I think that native advertising is real-timey (ev ...
- Xaxis' Lesser: The Sun Never Sets On WPP's Trading Empire
RTBlog, Joe Mandese - Monday, June 10, 2013
Most agency trading desks boast about their real-time trading capabilities, but GroupM ...
- VivaKi, Nativo Partner Up
Around the Net in Real-Time, Tyler Loechner - Friday, June 7, 2013
TechCrunch has reported that Publicis' VivaKi struck a partnership with Nativo, ...
- WPP, Twitter Partner To Enhance Data, Campaigns
Online Media Daily, Steve McClellan - Thursday, June 6, 2013
WPP and Twitter on Thursday announced a global strategic partnership that wi ...
- AppNexus Hires Two Execs
Real-Time Daily, Tyler Loechner - Friday, June 7, 2013
Ad tech platform AppNexus this week announced the additions of Brandon Pai ...
- Toyota Turns To Velti To Reach Growing Mobile User Base
Real-Time Daily, Tyler Loechner - Friday, June 7, 2013
Toyota has announced a partnership with mobile marketing firm Velti to he ...
- Homing Pigeons
RTBlog, Joe Mandese - Friday, June 7, 2013
In the short time we've been publishing RTBlog, we've explored a numb ...
- Pushing People In Real-Time
Real-Time Daily, Tyler Loechner - Thursday, June 6, 2013
API platform Apigee today announced the addition of a way for a ...
- Mobile Supply-Side Platform Inneractive Adds Five Partners
Real-Time Daily, Tyler Loechner - Thursday, June 6, 2013
Real-time bidding (RTB) has lagged in mobile, but that hasn't stopped mobi ...
- 'A World Where All Media Is Traded Programmatically'
Around the Net in Real-Time, Tyler Loechner - Wednesday, June 5, 2013
Nick Reid, UK managing director at TubeMogul, spoke with The Guardian abo ...
- Advance Taps Echo To Make Content Social
MediaDailyNews, Erik Sass - Tuesday, June 4, 2013
Advance Digital has partnered with Echo to provide a digital infrastructure ...
- Canadian Agencies Forecasted To Spend Heavily On Programmatic
Real-Time Daily, Tyler Loechner - Wednesday, June 5, 2013
Over 40% of Canadian agencies will "allocate half or more of the ...
- Chat Relationship Management
MarketingTools: CRM, Dan Roche - Tuesday, June 4, 2013
Just as texting has become more common than placing a phone cal ...
- Rosen Gets The Crown In WPP's Joule, Succeeds Collins As Mobile Agency Chief
Online Media Daily, Joe Mandese - Tuesday, June 4, 2013
Joule, the mobile marketing unit of WPP's tenthavenue division, this morning wi ...
- Sociomantic Adds Pitzer As VP Sales, North America
Real-Time Daily, Tyler Loechner - Tuesday, June 4, 2013
Today, the company announced the appointment of Charles Pitzer as vice preside ...
- eCPM Shines In Mixed May RTB Market Review
RTBlog, Tyler Loechner - Tuesday, June 4, 2013
The real-time bidding (RTB) marketplace had a mixed month in May, bo ...
- Twitter, Ch. 4 Jump Gun On D-Day's 40th Anniversary
Around the Net In OMD Europe, Nina Lentini - Sunday, June 2, 2013
The story of the "soldier in the surf", the subject of t ...
- Beyond The Device: How Mobile Is Driving The Entire Campaign
Mobile Marketing Daily, Joe Gillespie - Monday, June 3, 2013
Mobile is no longer an add-on to the campaign. It can ...
- Real-Time With PulsePoint's Sloan Gaon
RTBlog, Tyler Loechner - Monday, June 3, 2013
Media tech company PulsePoint today announced the launch of a real-time biddi ...
- Tumblr Extends Native Ad Units To Desktop Feeds
Online Media Daily, Mark Walsh - Thursday, May 30, 2013
Tumblr is extending the in-stream ads launched last month in its mobi ...
- Brands Bite Dogs: Omnicom Shop Taps CNN Exec To Run 'Newsroom' Ops
Online Media Daily, Joe Mandese - Friday, May 31, 2013
In the latest example of Madison Avenue's push into brand journalism, Omnicom ...
- The Emergence Of Ad Tech 2.0
Real-Time Daily, Seth Hittman - Friday, May 31, 2013
Exchange-based buying was the way of the world a few years ag ...
- Millennial Media Eyes Latin America
Around the Net in Real-Time, Tyler Loechner - Thursday, May 30, 2013
Mobile ad network Millennial Media has its eyes on Latin American countri ...
- MoPub Reaches $100 Mil. Revenue Run Rate
Around the Net in Real-Time, Tyler Loechner - Thursday, May 30, 2013
According to TechCrunch, mobile ad exchange MoPub "reached a $100 million reven ...
- Dish Debuts Social App, Pushes Viewers To Hopper DVR Unit
MediaDailyNews, Wayne Friedman - Wednesday, May 29, 2013
Looking to push the focus to the "primary" screen, Dish Network h ...
- WorldNow To Share Social Analytics With Local TV, Radio, Newspapers: Cuts Exclusive Deal With Shareablee
MediaDailyNews, Joe Mandese - Thursday, May 30, 2013
Local TV, radio and newspaper Web site ad network operator WorldNow h ...