- You Can't Solely Rely On Machines
Around the Net in Real-Time, Tyler Loechner - Friday, June 21, 2013
"You cannot - not yet - solely rely on a computer ...
- The Rise Of Just-in-time Information Systems
Marketing: Health, Fard Johnmar - Friday, June 21, 2013
In 2012, the Pew Internet and American Life Project released a repo ...
- Brands Must Push Real-Time Ads To Stay Relevant
Online Media Daily, David Goetzl - Thursday, June 20, 2013
Marketers that want to take advantage of real-time opportunities need to ha ...
- Brewers Exec Busy In Real-Time
Real-Time Daily, David Goetzl - Friday, June 21, 2013
Milwaukee Brewers marketer Caitlin Moyer has quite a job ensuring social med ...
- Real-Time Marketing Takes Commitment
Real-Time Daily, David Goetzl - Friday, June 21, 2013
At the MediaPost Brand Marketers Summit, Milwaukee Brewers marketer Caitlin Moyer sa ...
- RTM Defined: It's A Culture Club
RTBlog, Joe Mandese - Friday, June 21, 2013
What is real-time marketing? According to the opening panel at the Bra ...
- RTM Defined: It's A Culture Club
Show Daily, Joe Mandese - Friday, June 21, 2013
What is real-time marketing? According to the opening panel at the Bra ...
- Xaxis Taps Yahoo's Pan For Taiwan
Real-Time Daily, Joe Mandese - Thursday, June 20, 2013
GroupM agency trading desk Xaxis this morning named former Yahoo exec K. ...
- Incorporating Bot Detection In IAB's OpenRTB Group
Real-Time Daily, Tyler Loechner - Thursday, June 20, 2013
It's tough to fight fraud if you can't even find it. T ...
- Lotame, [x+1] Partner For Data Sharing
Real-Time Daily, Tyler Loechner - Thursday, June 20, 2013
Lotame and [x+1] today announced a partnership for data sharing and med ...
- Search Autocompletes: Helpful Or Manipulative? 'The Xbox One Is...'
RTBlog, Tyler Loechner - Thursday, June 20, 2013
When you start typing in a search online, you know how t ...
- TripAdvisor Grabs Mobile App GateGuru
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, June 19, 2013
Travel portal TripAdvisor has scooped up mobile app GateGuru for an undisclos ...
- Mobile RTB - What's Next?
Around the Net in Real-Time, Tyler Loechner - Wednesday, June 19, 2013
Mobile real-time bidding (RTB) has come on strong over the past ...
- The 'Other CMO'
Around the Net in Real-Time, Tyler Loechner - Wednesday, June 19, 2013
CMO. It stands for Chief Marketing Officer, right? Well, usually, yes, b ...
- Sam4Mobile Offers Post-Download App Tracking
Real-Time Daily, Tyler Loechner - Wednesday, June 19, 2013
After launching globally back in April, real-time mobile campaign insights provider Sam4Mobi ...
- Datonic, SourceKnowledge Partner
Real-Time Daily, Tyler Loechner - Wednesday, June 19, 2013
In an effort to bring more audience data to their real-time biddi ...
- FourthWall's Direct Embed Television Tech Awarded Patent
Real-Time Daily, Tyler Loechner - Wednesday, June 19, 2013
Even television advertising isn't immune to the pull of real-time ad tec ...
- Attention Deficit Reorder: Young Millennials Hyper-Filter, Mono-Task And Disconnect
RTBlog, Joe Mandese - Wednesday, June 19, 2013
There's some encouraging news about the next generation of media consumers ...
- May Segment Data; Interesting Now, Useful Later
RTBlog, Tyler Loechner - Tuesday, June 18, 2013
Portuguese travel. RVs. Graduate Degrees. What could these three things possibly ha ...
- Exchanges, Premium, And The Problem Of Scale
Around the Net in Real-Time, Tyler Loechner - Monday, June 17, 2013
IMedia Connection wrote that premium inventory is essentially any "inventory that t ...
- SpotXchange Taps Allen Klosowski For Mobile, Connected Devices
Real-Time Daily, Tyler Loechner - Monday, June 17, 2013
SpotXchange today announced the addition of Allen Klosowski as vice president ...
- Turn Hires Wolfgang Maasberg To Expand Global Customer Base
Real-Time Daily, Tyler Loechner - Monday, June 17, 2013
Turn today announced the appointment of Wolfgang Maasberg as senior vice preside ...
- Improve Digital Adds Video To Programmatic Sell-Side Platform
Real-Time Daily, Tyler Loechner - Monday, June 17, 2013
Improve Digital has added video capabilities to their programmatic platform, the 360Yie ...
- Pay Attention To This New Audience Segment, If You Have Any
RTBlog, Joe Mandese - Monday, June 17, 2013
If you're like me, then you believe that one of the unintend ...
- Rentrak Moves Into RTB Metrics For TV
MediaDailyNews, David Goetzl - Thursday, June 13, 2013
Rentrak is moving into the real-time bidding (RTB) arena for TV. T ...
- How Do You Feel About This: AOL Enables Brands To Track Users' Unconscious Emotions, In Real-Time
Online Media Daily, Joe Mandese - Friday, June 14, 2013
In a move that ups the ante for real-time media measurement, A ...
- The Ruse Of Programmatic 'Direct'
RTBlog, Tyler Loechner - Friday, June 14, 2013
In the automated space, we often hear the term "programmatic direct." ...
- AdRoll Acquires Bitdeli, Enhances Data Power
Online Media Daily, Gavin O'Malley - Wednesday, June 12, 2013
Amid a flood of excitement over Big Data, retargeting platform AdRoll announc ...
- The New Real-Time Media Model: A Lot Like The Old One, Just Faster
RTBlog, Joe Mandese - Thursday, June 13, 2013
I've had a couple of meetings with some ad technology leaders ...
- Facebook Hashes It Out
Around the Net in Real-Time, Tyler Loechner - Wednesday, June 12, 2013
Facebook is officially launching hashtags, and Ad Age wrote that "it's ...