- AOL Live Auditions Turns Into Real-Time Ad
Around the Net in Real-Time, Tyler Loechner - Monday, July 1, 2013
When AOL hosted Live Auditions, a nationwide competition of aspiring anchors auditioni ...
- Voltari Looks To Four Data Points For Targeting Mobile Ads
Data and Targeting Insider, Steve Smith - Monday, July 1, 2013
The company formerly known as Motricity is taking four key data poin ...
- Real-Time With What Is Real
RTBlog, Joe Mandese - Monday, July 1, 2013
As you read this, I will be somewhere between Yosemite and M ...
- Nanigans Plucks Former Facebooker Garcia-Martinez
Around the Net in Real-Time, Tyler Loechner - Friday, June 28, 2013
TechCrunch has reported that Antonio Garcia-Martinez, who left Facebook in April aft ...
- Varick Adds Programmatic Radio, Second Desk To Partner With Triton
Real-Time Daily, Tyler Loechner - Friday, June 28, 2013
In an interview with RTM Daily earlier this week, Varick Media Management ...
- Q&A With Paul Dolan, Xaxis' New SVP, Global Business Development
Real-Time Daily, Tyler Loechner - Friday, June 28, 2013
As reported yesterday, GroupM agency trading desk Xaxis has named Paul Dol ...
- Our Sixth Sense (AKA: Tech)
RTBlog, Tyler Loechner - Friday, June 28, 2013
We use our five senses - sight, hearing, touch, smell, and tas ...
- The FBX Recipe For Success: Programmatic, Native, Social
Around the Net in Real-Time, Tyler Loechner - Thursday, June 27, 2013
"...[B]y merging programmatic buying and social signals, Facebook has created a categorical ...
- Mobile RTB Platform Gradient X Sheds Beta Label
Around the Net in Real-Time, Tyler Loechner - Thursday, June 27, 2013
TechCrunch reported today that mobile real-time bidding platform Gradient X is ...
- USA Network Runs With Onion Spoof In Near Real-Time
MoBlog, Steve Smith - Thursday, June 27, 2013
When The Onion satirized USA Network programming in a mock entertainment spo ...
- As Supply Of Demand-Side Rises, Flaws Are Exposed In RTB's Bidding Infrastructure
Online Media Daily, Joe Mandese - Thursday, June 27, 2013
As the number of brands bidding on online display inventory in t ...
- Realtime Launches Ecommerce Platform In US, Offers '360 Retargeting'
Real-Time Daily, Tyler Loechner - Thursday, June 27, 2013
In an effort to bring more real-time technologies to the ecommerce spac ...
- Help Me Help You
RTBlog, Joe Mandese - Thursday, June 27, 2013
It's one of those seasoned trade journalist/blogger confession times: I am n ...
- What Facebook Hashtag Targeting Might Look Like
SearchBlog, Laurie Sullivan - Thursday, June 27, 2013
An interesting conversation with SocialCode CEO and founder Laura O'Shaughnessy led ...
- Omnicom, Not WPP Or Publicis, Dominates Madison Avenue's Tech Story
Online Media Daily, Joe Mandese - Wednesday, June 26, 2013
If you follow the trade press (including this publication), you'd think th ...
- Online Shopping Network Pops Up In Canada
Real-Time Daily, Tyler Loechner - Wednesday, June 26, 2013
A new online shopping network, named Jones Media, has opened in Canad ...
- Real-Time With Varick Media's Sandie Milberg
RTBlog, Tyler Loechner - Wednesday, June 26, 2013
Earlier this week, Varick Media named Sandie Milberg as senior vice presiden ...
- Sociomantic To Open Singapore Office
Around the Net in Real-Time, Tyler Loechner - Tuesday, June 25, 2013
Sociomantic is moving into Southeast Asia by opening up a Singapore offi ...
- Consumer Brands Need A Localized Mobile Marketing Strategy
Marketing Daily, Jeremy Geiger - Tuesday, June 25, 2013
Today's new technologies and mobile marketing platforms integrate with retailer inventory system ...
- Burberry, Google Send Smartphone Smooches
Marketing Daily, Sarah Mahoney - Monday, June 24, 2013
Using either a desktop camera or a touchscreen, smooch-senders' real kisses a ...
- Accordant Media Adds Two Execs
Real-Time Daily, Tyler Loechner - Tuesday, June 25, 2013
Independent media trading desk Accordant Media today announced the additions of Chr ...
- Real-Time Media Planning Estimates, In The Palm Of Your Hand
Real-Time Daily, Tyler Loechner - Tuesday, June 25, 2013
Telmar Group's AD Giraffe app, a quick, easy way for media planne ...
- TubeMogul's New Tool Helps Move TV Dollars Online
Real-Time Daily, Tyler Loechner - Tuesday, June 25, 2013
While it seems everyone has been saying that TV dollars will mo ...
- Travel Data Holds Blueprints For Perfect FBX Campaigns
RTBlog, Tyler Loechner - Tuesday, June 25, 2013
Long story short: FBX hasn't gone away, and it's only getting bigg ...
- De-Manufacturing The Brand
Data and Targeting Insider, Steve Smith - Sunday, June 23, 2013
Big Data and real-time marketing channels, ironically, may force companies to fa ...
- AOL Reader In Beta As Google Shutters RSS Feed
Online Media Daily, Laurie Sullivan - Friday, June 21, 2013
AOL is readying a reader to fill a void left behind ...
- Social Media Helps Marketers Capitalize On Events, Consumer Reactions
Online Media Daily, David Goetzl - Friday, June 21, 2013
AEG Global's Scott Carlis said the trick about marketing is to monit ...
- Varick Taps Milberg As SVP, Platform Sales
Real-Time Daily, Tyler Loechner - Monday, June 24, 2013
Trading desk Varick Media Management (VMM) today announced the hiring of Sand ...
- V Is For Velocity
RTBlog, Joe Mandese - Monday, June 24, 2013
If you're old school like me, you are no doubt familiar wi ...
- How Social Content Supports Real-Time Search Engine Marketing
SearchBlog, Laurie Sullivan - Monday, June 24, 2013
Social media posts and search queries follow similar patterns during real-time event ...