- Simulmedia Signs Neustar For Verification
Television News Daily, Wayne Friedman - Monday, September 25, 2017
TV advertising-tech platform Simulmedia has inked a deal with real-time information provid ...
- SapientRazorfish SNAP Program Fine Tunes Rapid Innovation For Internet Of Things
Connected Thinking, Chuck Martin - Thursday, September 21, 2017
The Internet of Things involves lots of speed. This could involve t ...
- Havas Media Imports Its Global OOH Unit To The U.S.
MAD, Larissa Faw - Wednesday, September 20, 2017
Havas Media has unveiled its out-of-home division Adcity in the U.S., followi ...
- Alterian Launches Real-Time Email Content Tool
Email Marketing Daily, Ray Schultz - Monday, September 18, 2017
Alterian has introduced a real-time email content tool. ...
- Evergage Releases Triggered Email Campaigns
Email Marketing Daily, Jess Nelson - Thursday, September 14, 2017
Evergage is doubling down on email, releasing a new trigger-based email to ...
- IAB Tech Lab Opens Public Comment On OpenRTB 3.0
Digital News Daily, Laurie Sullivan - Tuesday, September 12, 2017
The changes integrate technology such as ads.txt, which Google has spent ti ...
- Google Maps To Report Closed Roads In Real-Time As Hurricane Irma Hits
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 7, 2017
The strongest Atlantic storm in history is taking aim at Florida, maki ...
- Consumers See High Speed Mobile Data As More Important Than Unlimited Data
Connected Thinking, Chuck Martin - Tuesday, September 5, 2017
The Internet of Things requires speed. Connecting billions of smart Internet-connected devic ...
- Pandora Taps Neustar To Build New CRM
Digital News Daily, Philip Rosenstein - Wednesday, August 30, 2017
Pandora has chosen Neustar, the provider of real-time information services, to pow ...
- Meltwater Acquires Algo Media Intelligence Platform
Digital News Daily, Tobi Elkin - Tuesday, August 29, 2017
Media intelligence provider Meltwater has announced its acquisition of Algo, a real-ti ...
- Where In The World Is Your Digital Consumer?
RTBlog, Philip Rosenstein - Monday, August 28, 2017
From a digital and brick-and-mortar perspective, overlaying first-party data with accurate, real-ti ...
- Audio Ad Effectiveness: Shorter Can Be Better For Certain Demos
Digital News Daily, Tobi Elkin - Thursday, August 24, 2017
Aiming to gain a better understanding of audio ads and their impac ...
- Header Bidding Continues To Grow, Bolstered By Mobile Adoption
RTBlog, Philip Rosenstein - Monday, August 21, 2017
Header bidding is now "synonymous" with programmatic advertising, claims PubMatic's Q2 Quarter ...
- Voice, AI, Mobile Dominate Search As IoT Hits $800B In 2017
Performance Marketing Insider, Laurie Sullivan - Friday, August 18, 2017
Marketers are not preparing for a world where mobile, voice and loc ...
- Plista, Jivox Partner On Programmatic Native Ad Solution
Digital News Daily, Tobi Elkin - Tuesday, August 15, 2017
Xaxis' plista native advertising unit announced a partnership with Jivox to enab ...
- Foursquare Partners With InfoScout To Offer More Complete Picture Of Customer Journey
Digital News Daily, Tobi Elkin - Monday, August 14, 2017
As it looks to offer advertisers a more complete picture of t ...
- Snap's Revs Dip, But Future May Hold More Promise
Digital News Daily, Gavin O'Malley - Thursday, August 10, 2017
Snap failed to meet analyst expectations for the second straight quarter, althou ...
- Westfield Opens Century City, New Digital Network Too
MediaDailyNews, Joe Mandese - Friday, August 11, 2017
Concurrent with the opening of its new mall in Century City, C ...
- Evergage Raises $10 Million Series C Funding
Email Marketing Daily, Jess Nelson - Wednesday, August 9, 2017
Evergage, a real-time personalization platform, announced the closing of a $10 milli ...
- WhiteOps Partners With VoltDB On Real-Time Tool To Prevent Fraud
Digital News Daily, Tobi Elkin - Wednesday, August 9, 2017
Fraud detection firm WhiteOps announced a partnership with VoltDB to implement t ...
- Goodway Group Taps LiveRamp To Drive Omnichannel Identity Resolution
Digital News Daily, Philip Rosenstein - Wednesday, August 9, 2017
Goodway Group and LiveRamp announced a partnership on Wednesday whereby Goodway wi ...
- Rubicon Project Launches New Outstream Video Format
Digital News Daily, Philip Rosenstein - Thursday, August 3, 2017
Rubicon Project announced on Thursday the launch of a new outstream vid ...
- Cuebiq Adds IoT 'Audiences' To Track Connected Device Usage
Digital News Daily, Philip Rosenstein - Wednesday, August 2, 2017
Location data company Cuebiq on Tuesday introduced the Internet of things (IO ...
- As Automation Accelerates, Where Does The Strategist Fit In?
RTBlog, Philip Rosenstein - Monday, July 31, 2017
The complexity of digital advertising requires more than current technological capabilities c ...
- Stadium To Track Advertising, Sponsorships In Real-Time Live Streams
Digital News Daily, Laurie Sullivan - Monday, July 24, 2017
Using GumGum's technology to track sports highlights and sponsorships as they a ...
- Lee Davis' Arc: From Baseball Dreams To Programmatic At MediaCrossing
Data & Programmatic Insider, Laurie Sullivan - Monday, July 24, 2017
As a kid, Lee Davis wanted to play professional baseball, but stopp ...
- Dissecting The Sizmek-Rocket Fuel Deal
RTBlog, Philip Rosenstein - Monday, July 24, 2017
The CEOs of both Sizmek and Rocket Fuel respond to wide-ranging questio ...
- Making Sense Of A Content-First Approach To Brand Safety
Digital News Daily, Tobi Elkin - Thursday, July 20, 2017
When it comes to addressing brand safety in programmatic, Amit Avner, Found ...
- IAS Bows Viewability, Brand Safety, Invalid Traffic Detection Tool
Digital News Daily, Tobi Elkin - Tuesday, July 18, 2017
Integral Ad Science announced the launch of a tool that it sa ...
- Smaato Partners With Adsquare To Harness Global Mobile Audience Data
Digital News Daily, Philip Rosenstein - Tuesday, July 18, 2017
Real-time mobile advertising platform Smaato announced on Tuesday a partnership that wi ...