- Plista, Jivox Partner On Programmatic Native Ad Solution
Digital News Daily, Tobi Elkin - Tuesday, August 15, 2017
Xaxis' plista native advertising unit announced a partnership with Jivox to enab ...
- Foursquare Partners With InfoScout To Offer More Complete Picture Of Customer Journey
Digital News Daily, Tobi Elkin - Monday, August 14, 2017
As it looks to offer advertisers a more complete picture of t ...
- Snap's Revs Dip, But Future May Hold More Promise
Digital News Daily, Gavin O'Malley - Thursday, August 10, 2017
Snap failed to meet analyst expectations for the second straight quarter, althou ...
- Westfield Opens Century City, New Digital Network Too
MediaDailyNews, Joe Mandese - Friday, August 11, 2017
Concurrent with the opening of its new mall in Century City, C ...
- Evergage Raises $10 Million Series C Funding
Email Marketing Daily, Jess Nelson - Wednesday, August 9, 2017
Evergage, a real-time personalization platform, announced the closing of a $10 milli ...
- WhiteOps Partners With VoltDB On Real-Time Tool To Prevent Fraud
Digital News Daily, Tobi Elkin - Wednesday, August 9, 2017
Fraud detection firm WhiteOps announced a partnership with VoltDB to implement t ...
- Goodway Group Taps LiveRamp To Drive Omnichannel Identity Resolution
Digital News Daily, Philip Rosenstein - Wednesday, August 9, 2017
Goodway Group and LiveRamp announced a partnership on Wednesday whereby Goodway wi ...
- Rubicon Project Launches New Outstream Video Format
Digital News Daily, Philip Rosenstein - Thursday, August 3, 2017
Rubicon Project announced on Thursday the launch of a new outstream vid ...
- Cuebiq Adds IoT 'Audiences' To Track Connected Device Usage
Digital News Daily, Philip Rosenstein - Wednesday, August 2, 2017
Location data company Cuebiq on Tuesday introduced the Internet of things (IO ...
- As Automation Accelerates, Where Does The Strategist Fit In?
RTBlog, Philip Rosenstein - Monday, July 31, 2017
The complexity of digital advertising requires more than current technological capabilities c ...
- Stadium To Track Advertising, Sponsorships In Real-Time Live Streams
Digital News Daily, Laurie Sullivan - Monday, July 24, 2017
Using GumGum's technology to track sports highlights and sponsorships as they a ...
- Lee Davis' Arc: From Baseball Dreams To Programmatic At MediaCrossing
Data & Programmatic Insider, Laurie Sullivan - Monday, July 24, 2017
As a kid, Lee Davis wanted to play professional baseball, but stopp ...
- Dissecting The Sizmek-Rocket Fuel Deal
RTBlog, Philip Rosenstein - Monday, July 24, 2017
The CEOs of both Sizmek and Rocket Fuel respond to wide-ranging questio ...
- Making Sense Of A Content-First Approach To Brand Safety
Digital News Daily, Tobi Elkin - Thursday, July 20, 2017
When it comes to addressing brand safety in programmatic, Amit Avner, Found ...
- IAS Bows Viewability, Brand Safety, Invalid Traffic Detection Tool
Digital News Daily, Tobi Elkin - Tuesday, July 18, 2017
Integral Ad Science announced the launch of a tool that it sa ...
- Smaato Partners With Adsquare To Harness Global Mobile Audience Data
Digital News Daily, Philip Rosenstein - Tuesday, July 18, 2017
Real-time mobile advertising platform Smaato announced on Tuesday a partnership that wi ...
- Pixalate Simplifies Viewability, Ad-Fraud Reporting With Launch Of 1Tag
Digital News Daily, Philip Rosenstein - Tuesday, July 18, 2017
Pixalate on Tuesday launched 1Tag, a device-aware tag that measures ad fra ...
- AerServ Clients Can Now Transact On Cost-Per-Completed-View Basis
Digital News Daily, Philip Rosenstein - Tuesday, July 18, 2017
AerServ announced on Tuesday that clients now have the ability to transa ...
- Rubicon Project Pays $38.5M For NToggle
Digital News Daily, Philip Rosenstein - Monday, July 17, 2017
Rubicon Project announced on Monday it was acquiring programmatic advertising technology fi ...
- Programmatic Moves From Arbitrage To Futures Markets
RTBlog, Philip Rosenstein - Monday, July 17, 2017
Beyond the way fake sites and fake clicks can take advantage ...
- DataXu And Teads Partner On Access To Video Ad Formats
Digital News Daily, Tobi Elkin - Wednesday, July 12, 2017
DataXu and Teads said they're partnering to enable DataXu to purchase n ...
- SpotX Launches Advanced Solutions Group
Digital News Daily, Philip Rosenstein - Monday, July 10, 2017
Video ad-serving platform SpotX announced the creation of the company's global consulti ...
- Trust Metrics: Ad Tech And Fake News
RTBlog, Philip Rosenstein - Monday, July 3, 2017
Marc Goldberg, CEO of Trust Metrics, suggests ways to push back again ...
- Wimbledon Serves Up AI With IBM
Email Marketing Daily, Jess Nelson - Thursday, June 29, 2017
The All England Lawn Tennis Club (AELTC) is bringing extra heat ...
- Innovid, DoubleVerify Launch Real-Time Video Ad Blocking For HTML5 Ads
Digital News Daily, Tobi Elkin - Wednesday, June 28, 2017
The tech integration, enabled across both Flash and HTML inventory, aims ...
- MRC's YouTube Audit Takes Aim At Brand Safety Woes
Digital News Daily, Philip Rosenstein - Wednesday, June 28, 2017
The Media Rating Council (MRC) began auditing measurements released by Google's YouTu ...
- Impact Radius, LiveRamp Integrate Data To Enhance Cross-Channel Campaigns
Digital News Daily, Philip Rosenstein - Tuesday, June 27, 2017
Impact Radius, a digital advertising software-as-a-service platform, and LiveRamp on Tuesday announc ...
- iQ Media, Lotame Join Forces To Aid TV Attribution
Digital News Daily, Philip Rosenstein - Tuesday, June 27, 2017
In a new deal announced Tuesday, IQ Media and Lotame are partneri ...
- AdLedger Consortium To Promote New Data Security Ad Tech
MediaDailyNews, Wayne Friedman - Monday, June 26, 2017
Blockchain technology can increase advertising transparency and improve data security, as we ...
- Barometric Partners With Commerce Signals, Alphonso, Mobiquity Networks
Digital News Daily, Philip Rosenstein - Thursday, June 22, 2017
Cross-platform tracking and attribution solutions provider Barometric on Tuesday announced partnerships wi ...