- Pandora Partners With A Million Ads, Ad Council On Personalized Audio Ad Trial
MAD, Larissa Faw - Wednesday, January 31, 2018
Pandora is partnering with the Ad Council and programmatic shop A Milli ...
- Google Real-Time Triggers Close Gap Between Digital And TV Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 31, 2018
Just in time for the Super Bowl, Google's real-time trigger, available ...
- Reflektion Launches Behavioral Email Solution, Integrates With Responsys and Bronto
Email Marketing Daily, Jess Nelson - Tuesday, January 23, 2018
Reflektion extended its retail personalization platform on Monday, debuting a new behavior ...
- IAB Lab Releases 'OpenDirect' Update, Supports Negotiations
Digital News Daily, Joe Mandese - Wednesday, January 10, 2018
The IAB Technology Laboratory this morning released OpenDirect 2.0, an update ...
- TV Could Be Ideal Platform For Consumer Buying
Television News Daily, Wayne Friedman - Thursday, December 21, 2017
Via current TV networks and platforms, nearly half (42%) of those survey ...
- 94% Take Personal Security Precautions
Connected Thinking, Chuck Martin - Monday, December 18, 2017
One of the recurring issues around the Internet of Things is securit ...
- Everything Wasn't So Great In Programmatic
Digital News Daily, Mike Donahue - Tuesday, November 14, 2017
Sometimes, the best way to make a point is via send-up. Gr ...
- Gracenote Smart TV Data Available In Nielsen's DMP
Television News Daily, Wayne Friedman - Tuesday, October 31, 2017
Brand marketers can now see what audiences are watching across local a ...
- Burger King's Real-Time OOH Campaign
Out to Launch, Larissa Faw - Thursday, October 26, 2017
Burger King's new UK ad campaign is customizing messages around meal occasio ...
- Email Gymnastics: Twelve Real-Time Copy Adjustments
Email Insider, Ray Schultz - Tuesday, October 24, 2017
Here are a dozen types of offers that marketers can send, bas ...
- AI, Deep Learning Enhances Analytics For TV
Television News Daily, Wayne Ruting - Tuesday, October 24, 2017
The convergence of broadcast television and internet-delivered content services has become ...
- Amazon Patent Hangs Advertising On Real-Time Updates To Recommendations
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 18, 2017
The patent -- initially filed in May 2014, updated in June a ...
- Horizon Invests In Crowd Analytics Platform, AMPs Up OOH Practice
MAD, Larissa Faw - Tuesday, October 10, 2017
Horizon Media has made an investment in Mira, a real-time OOH cro ...
- Bluecore Raises $35M For Personalized Retail Marketing
Email Marketing Daily, Jess Nelson - Wednesday, October 4, 2017
Retail marketing technology platform Bluecore procured $35 million in Series C fundi ...
- Lou Paskalis And The Modalities Of Real-Time Marketing
MediaPost Live, Joe Mandese - Thursday, September 28, 2017
A byproduct of the always-on world of digital media is that marketi ...
- OpenX Acquires Mezzobit, PubNation To Bolster Publisher Offerings
Publishing Insider, Erik Sass - Tuesday, September 26, 2017
While "blind programmatic" is often blamed for any number of unwanted onli ...
- Simulmedia Signs Neustar For Verification
Television News Daily, Wayne Friedman - Monday, September 25, 2017
TV advertising-tech platform Simulmedia has inked a deal with real-time information provid ...
- SapientRazorfish SNAP Program Fine Tunes Rapid Innovation For Internet Of Things
Connected Thinking, Chuck Martin - Thursday, September 21, 2017
The Internet of Things involves lots of speed. This could involve t ...
- Havas Media Imports Its Global OOH Unit To The U.S.
MAD, Larissa Faw - Wednesday, September 20, 2017
Havas Media has unveiled its out-of-home division Adcity in the U.S., followi ...
- Alterian Launches Real-Time Email Content Tool
Email Marketing Daily, Ray Schultz - Monday, September 18, 2017
Alterian has introduced a real-time email content tool. ...
- Evergage Releases Triggered Email Campaigns
Email Marketing Daily, Jess Nelson - Thursday, September 14, 2017
Evergage is doubling down on email, releasing a new trigger-based email to ...
- IAB Tech Lab Opens Public Comment On OpenRTB 3.0
Digital News Daily, Laurie Sullivan - Tuesday, September 12, 2017
The changes integrate technology such as ads.txt, which Google has spent ti ...
- Google Maps To Report Closed Roads In Real-Time As Hurricane Irma Hits
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 7, 2017
The strongest Atlantic storm in history is taking aim at Florida, maki ...
- Consumers See High Speed Mobile Data As More Important Than Unlimited Data
Connected Thinking, Chuck Martin - Tuesday, September 5, 2017
The Internet of Things requires speed. Connecting billions of smart Internet-connected devic ...
- Pandora Taps Neustar To Build New CRM
Digital News Daily, Philip Rosenstein - Wednesday, August 30, 2017
Pandora has chosen Neustar, the provider of real-time information services, to pow ...
- Meltwater Acquires Algo Media Intelligence Platform
Digital News Daily, Tobi Elkin - Tuesday, August 29, 2017
Media intelligence provider Meltwater has announced its acquisition of Algo, a real-ti ...
- Where In The World Is Your Digital Consumer?
RTBlog, Philip Rosenstein - Monday, August 28, 2017
From a digital and brick-and-mortar perspective, overlaying first-party data with accurate, real-ti ...
- Audio Ad Effectiveness: Shorter Can Be Better For Certain Demos
Digital News Daily, Tobi Elkin - Thursday, August 24, 2017
Aiming to gain a better understanding of audio ads and their impac ...
- Header Bidding Continues To Grow, Bolstered By Mobile Adoption
RTBlog, Philip Rosenstein - Monday, August 21, 2017
Header bidding is now "synonymous" with programmatic advertising, claims PubMatic's Q2 Quarter ...
- Voice, AI, Mobile Dominate Search As IoT Hits $800B In 2017
Performance Marketing Insider, Laurie Sullivan - Friday, August 18, 2017
Marketers are not preparing for a world where mobile, voice and loc ...