- In A Trillion-Dollar Industry, The Answer Is Zero
MAD London, Carl Erik Kjaersgaard - Wednesday, October 24, 2018
Zero-based marketing is gaining traction now that AI can monitor campaign R ...
- Hey Marketers: Oracle Now Analyzes Real-Time Motion
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 22, 2018
Oracle released technology on Monday that analyzes data based on past a ...
- Best Buy's Customer Experience And The Art & Science Equation
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
In real time, still so much of what the company can ...
- Adobe, Microsoft, SAP Launch Open Data Initiative
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 24, 2018
The goal is to eliminate the data silo, provide a single vi ...
- Just View It: Real-Time Reactions To Nike's Kaepernick Spot
RTBlog, Joe Mandese - Monday, September 10, 2018
A real-time video dial-test of nearly 2,000 American viewers shows a polarizati ...
- Bloomberg Media Group Unveils Ad.Apt, New Display Ad Format
Publishers Daily, Sara Guaglione - Monday, July 30, 2018
It will use Bloomberg Media's reader data to customize ads, as we ...
- AT&T, Verizon To End Sale Of Location Data To Third Parties
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 19, 2018
AT&T and Verizon on Tuesday pledged to stop providing phone location da ...
- HubSpot Partners With Taboola, Expands Discovery Potential
Publishers Daily, Melynda Fuller - Monday, June 11, 2018
Through the new partnership, HubSpot's 40,000 marketers will be able to distribu ...
- Conde Nast Uses Data Strategically To Up Advertisers' Engagement With Users
Publishing Insider, Melynda Fuller - Friday, June 8, 2018
The company is building capabilities, both organically and through acquisitions, to revolutioni ...
- Facebook Offers Brands In-App Ads
Digital News Daily, Gavin O'Malley - Wednesday, June 6, 2018
Now members of Facebook's Audience Network can bid into auctions for publishe ...
- Startup Lexicon Blockchain To Run At Programmatic Speeds
Digital News Daily, Laurie Sullivan - Friday, April 20, 2018
Ternio, a startup working to provide transparency into programmatic advertising, introduced blockcha ...
- MSNBC Drops News Ticker, Rivals Retain It
TV Watch, Wayne Friedman - Wednesday, April 18, 2018
MSNBC has joined the ranks in "cleaning" its big TV screen ...
- Alphonso Partners With IRI For Cross-Platform Attribution
Television News Daily, Wayne Friedman - Tuesday, February 6, 2018
The deal will combine Alphonso's real-time TV audience data with IRI's consum ...
- Pandora Partners With A Million Ads, Ad Council On Personalized Audio Ad Trial
MAD, Larissa Faw - Wednesday, January 31, 2018
Pandora is partnering with the Ad Council and programmatic shop A Milli ...
- Google Real-Time Triggers Close Gap Between Digital And TV Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 31, 2018
Just in time for the Super Bowl, Google's real-time trigger, available ...
- Reflektion Launches Behavioral Email Solution, Integrates With Responsys and Bronto
Email Marketing Daily, Jess Nelson - Tuesday, January 23, 2018
Reflektion extended its retail personalization platform on Monday, debuting a new behavior ...
- IAB Lab Releases 'OpenDirect' Update, Supports Negotiations
Digital News Daily, Joe Mandese - Wednesday, January 10, 2018
The IAB Technology Laboratory this morning released OpenDirect 2.0, an update ...
- TV Could Be Ideal Platform For Consumer Buying
Television News Daily, Wayne Friedman - Thursday, December 21, 2017
Via current TV networks and platforms, nearly half (42%) of those survey ...
- 94% Take Personal Security Precautions
Connected Thinking, Chuck Martin - Monday, December 18, 2017
One of the recurring issues around the Internet of Things is securit ...
- Everything Wasn't So Great In Programmatic
Digital News Daily, Mike Donahue - Tuesday, November 14, 2017
Sometimes, the best way to make a point is via send-up. Gr ...
- Gracenote Smart TV Data Available In Nielsen's DMP
Television News Daily, Wayne Friedman - Tuesday, October 31, 2017
Brand marketers can now see what audiences are watching across local a ...
- Burger King's Real-Time OOH Campaign
Out to Launch, Larissa Faw - Thursday, October 26, 2017
Burger King's new UK ad campaign is customizing messages around meal occasio ...
- Email Gymnastics: Twelve Real-Time Copy Adjustments
Email Insider, Ray Schultz - Tuesday, October 24, 2017
Here are a dozen types of offers that marketers can send, bas ...
- AI, Deep Learning Enhances Analytics For TV
Television News Daily, Wayne Ruting - Tuesday, October 24, 2017
The convergence of broadcast television and internet-delivered content services has become ...
- Amazon Patent Hangs Advertising On Real-Time Updates To Recommendations
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 18, 2017
The patent -- initially filed in May 2014, updated in June a ...
- Horizon Invests In Crowd Analytics Platform, AMPs Up OOH Practice
MAD, Larissa Faw - Tuesday, October 10, 2017
Horizon Media has made an investment in Mira, a real-time OOH cro ...
- Bluecore Raises $35M For Personalized Retail Marketing
Email Marketing Daily, Jess Nelson - Wednesday, October 4, 2017
Retail marketing technology platform Bluecore procured $35 million in Series C fundi ...
- Lou Paskalis And The Modalities Of Real-Time Marketing
MediaPost Live, Joe Mandese - Thursday, September 28, 2017
A byproduct of the always-on world of digital media is that marketi ...
- OpenX Acquires Mezzobit, PubNation To Bolster Publisher Offerings
Publishing Insider, Erik Sass - Tuesday, September 26, 2017
While "blind programmatic" is often blamed for any number of unwanted onli ...
- Simulmedia Signs Neustar For Verification
Television News Daily, Wayne Friedman - Monday, September 25, 2017
TV advertising-tech platform Simulmedia has inked a deal with real-time information provid ...