- Ditching Personal Information Is The Only Way To Save RTB
London Blog, Sean Hargrave - Tuesday, September 17, 2019
Campaigners argue that the supply chain is too vast and databases a ...
- Johnny Ryan Speaks Out Against RTB At Dmexco
Around the Net In MAD London, Sean Hargrave - Friday, September 13, 2019
Johnny Ryan, the privacy campaigner who complaints against programmatic and RTB ha ...
- It's Time To Smell Some Roses -- In Real-Time -- And Yes, In Real Places
RTBlog, Joe Mandese - Monday, September 9, 2019
It might be a good time for people in the business ...
- Personalization A Key Factor In Engagement, Conversions For Travel, Hospitality Campaigns
Digital News Daily, Laurie Sullivan - Thursday, September 5, 2019
Personalized dynamic creative ads are especially effective in the travel and hospitali ...
- Atom Tickets Strikes Deal With Trade Desk To Optimize Movie Campaigns
MediaDailyNews, Wayne Friedman - Thursday, August 22, 2019
Movie marketers spent $2.5 billion on national/regional TV advertising for theatrical movi ...
- Where First Party Data and Personalized CPG Marketing Meet
Show Daily, Nina Lentini - Tuesday, August 20, 2019
You know how you go to a company to complain about ...
- Making Radio Ad Buying Real-Time
RTBlog, Joe Mandese - Monday, August 12, 2019
A promising new developer, Hudson MX, has inked a deal with rad ...
- Emogi Rebrands To Holler, Integrates With Dating App Badoo
Publishers Daily, Sara Guaglione - Wednesday, August 7, 2019
The partnership will bring Holler's animated visuals to Badoo's 431 million glob ...
- How Advances In Machine Learning Are Making CPG Marketing Near-Real Time
RTBlog, Joe Mandese - Monday, August 5, 2019
The latest advancement, from NCSolutions, lets marketers correlate actual in-store purchasing da ...
- AT&T Hit With New Privacy Suit Over Location Data
Digital News Daily, Wendy Davis - Wednesday, July 17, 2019
"AT&T has been selling its customers' real-time location data to credit agencie ...
- Brands Begin To Hit Roadblocks With Real-Time Ad Bidding And Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, July 15, 2019
Thousands of apps in the U.S. Google Play Store still bypass permissio ...
- Google Makes Real-Time Triggers Available For Sporting Events, Live TV
Digital News Daily, Laurie Sullivan - Thursday, July 11, 2019
The automated tool allows advertisers to target display and video messages ...
- How The 'Future 40' Are Transforming Real-Time Marketing
RTBlog, Joe Mandese - Monday, July 8, 2019
Programmatic continues to be one of several emerging technologies that are reshapi ...
- Sinclair Kicks Off OTT Campaign Measurement Service
Television News Daily, Wayne Friedman - Tuesday, July 2, 2019
Compulse360 will offer advertisers near real-time campaign metrics of advertising in-flight. ...
- FCC Should 'Stamp Out' Sale Of Location Data, Watchdogs Say
Digital News Daily, Wendy Davis - Friday, June 14, 2019
"The sharing of real-time location data of potentially all wireless customers serv ...
- Microsoft Partners With Nasdaq, Taps Bing, To Provide Investor Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 5, 2019
Microsoft has partnered with Nasdaq and Refinitiv to use real-time data throu ...
- Food For Thought: How Data Changes What, When, Where, Why And For How Long You Eat
RTBlog, Joe Mandese - Monday, May 20, 2019
MALAGA, SPAIN -- I have seen the future of real-time data-based marketin ...
- Partnership Improves Media Planning, Foot Traffic Measurement For DOOH, OOH Campaigns
Digital News Daily, Laurie Sullivan - Wednesday, May 15, 2019
Location-based company Ubimo is partnering with Kinetic U.S., a digital out-of-home advertisi ...
- Live From Malaga, It's A Week-Long Dive Into Data Marketing
RTBlog, Joe Mandese - Monday, May 13, 2019
MALAGA, SPAIN -- Hola. I'm on assignment this week covering the I-C ...
- Marketers Can Now Optimize At The Speed Of Google
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 6, 2019
BrightEdge released several innovations that enable marketers to collect real-time data ...
- Consumer Attention Metrics Now Used To Optimize Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, May 6, 2019
Parsec Media is measuring consumer attention and other metrics in real-time, highlighti ...
- Publicis Groupe Agrees To Acquire Epsilon For $4.4 Billion
MAD, Larissa Faw - Sunday, April 14, 2019
This deal follows the moves of holding company rivals to up the ...
- Live Snuffing
RTBlog, Joe Mandese - Monday, March 18, 2019
If a young media trade journalist from the 80s were to wa ...
- Pub Ocean, Prezna Team, Provide Publishers With Revenue Attribution Tools
Publishers Daily, Melynda Fuller - Thursday, March 7, 2019
The alliance means publishers can make instant, revenue-driven decisions, based on conte ...
- Unilever Recruits Marketers for Real-Time Push
Around the Net In MAD London, Sean Hargrave - Tuesday, February 26, 2019
"Marketing Week" has the inside story on how Unilever is looking ...
- Uberall Expands U.S. Channel Partner Program For SMBs, Enterprises
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 25, 2019
The channel partner program allows marketers to manage interactions per location ...
- Sony Brings Hyper-personalization To Movie Launch
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The user experience opened with the movie trailer, followed by the addre ...
- IAB Europe Responds To Evidence Its Ad System And Google Violate GDPR
Digital News Daily, Laurie Sullivan - Wednesday, February 20, 2019
New documents filed by privacy advocates claim the IAB Europe and Goog ...
- O'Keeffe's Creates Weather-triggered Media Plan
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
With a slashed media budget for the key season - 22% small ...
- Tresemme's Subway Ad Blows Away Competition
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Aiming to change the perception of hairspray, Tresemme needed to show h ...