- Google Makes Real-Time Triggers Available For Sporting Events, Live TV
Digital News Daily, Laurie Sullivan - Thursday, July 11, 2019
The automated tool allows advertisers to target display and video messages ...
- How The 'Future 40' Are Transforming Real-Time Marketing
RTBlog, Joe Mandese - Monday, July 8, 2019
Programmatic continues to be one of several emerging technologies that are reshapi ...
- Sinclair Kicks Off OTT Campaign Measurement Service
Television News Daily, Wayne Friedman - Tuesday, July 2, 2019
Compulse360 will offer advertisers near real-time campaign metrics of advertising in-flight. ...
- FCC Should 'Stamp Out' Sale Of Location Data, Watchdogs Say
Digital News Daily, Wendy Davis - Friday, June 14, 2019
"The sharing of real-time location data of potentially all wireless customers serv ...
- Microsoft Partners With Nasdaq, Taps Bing, To Provide Investor Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 5, 2019
Microsoft has partnered with Nasdaq and Refinitiv to use real-time data throu ...
- Food For Thought: How Data Changes What, When, Where, Why And For How Long You Eat
RTBlog, Joe Mandese - Monday, May 20, 2019
MALAGA, SPAIN -- I have seen the future of real-time data-based marketin ...
- Partnership Improves Media Planning, Foot Traffic Measurement For DOOH, OOH Campaigns
Digital News Daily, Laurie Sullivan - Wednesday, May 15, 2019
Location-based company Ubimo is partnering with Kinetic U.S., a digital out-of-home advertisi ...
- Live From Malaga, It's A Week-Long Dive Into Data Marketing
RTBlog, Joe Mandese - Monday, May 13, 2019
MALAGA, SPAIN -- Hola. I'm on assignment this week covering the I-C ...
- Marketers Can Now Optimize At The Speed Of Google
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 6, 2019
BrightEdge released several innovations that enable marketers to collect real-time data ...
- Consumer Attention Metrics Now Used To Optimize Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, May 6, 2019
Parsec Media is measuring consumer attention and other metrics in real-time, highlighti ...
- Publicis Groupe Agrees To Acquire Epsilon For $4.4 Billion
MAD, Larissa Faw - Sunday, April 14, 2019
This deal follows the moves of holding company rivals to up the ...
- Live Snuffing
RTBlog, Joe Mandese - Monday, March 18, 2019
If a young media trade journalist from the 80s were to wa ...
- Pub Ocean, Prezna Team, Provide Publishers With Revenue Attribution Tools
Publishers Daily, Melynda Fuller - Thursday, March 7, 2019
The alliance means publishers can make instant, revenue-driven decisions, based on conte ...
- Unilever Recruits Marketers for Real-Time Push
Around the Net In MAD London, Sean Hargrave - Tuesday, February 26, 2019
"Marketing Week" has the inside story on how Unilever is looking ...
- Uberall Expands U.S. Channel Partner Program For SMBs, Enterprises
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 25, 2019
The channel partner program allows marketers to manage interactions per location ...
- Sony Brings Hyper-personalization To Movie Launch
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The user experience opened with the movie trailer, followed by the addre ...
- IAB Europe Responds To Evidence Its Ad System And Google Violate GDPR
Digital News Daily, Laurie Sullivan - Wednesday, February 20, 2019
New documents filed by privacy advocates claim the IAB Europe and Goog ...
- O'Keeffe's Creates Weather-triggered Media Plan
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
With a slashed media budget for the key season - 22% small ...
- Tresemme's Subway Ad Blows Away Competition
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Aiming to change the perception of hairspray, Tresemme needed to show h ...
- Home Access Via The Interim Internet Of Things
Connected Thinking, Chuck Martin - Tuesday, January 22, 2019
Amart home technologies like video doorbells and connected locks could ultimately provi ...
- IgnitionOne Turns Into Data Company
Data & Programmatic Insider, Laurie Sullivan - Monday, January 21, 2019
IgnitionOne found new meaning in "customer intelligence." Now the company realizes i ...
- Rethinking Real-Time Data And Programmatic
Data & Programmatic Insider, Laurie Sullivan - Monday, January 14, 2019
After talking with marketers about real-time platforms for many years I ha ...
- What Facebook's Link To Google's Open Bidding Means For Publishers
Publishing Insider, - Tuesday, December 18, 2018
The connection between the digital ad giants gives publishers access to mo ...
- Ryff Readies Dynamic Product Placement Tech, Cuts Deal With Endemol Shine
Digital News Daily, Alex Weprin - Friday, November 30, 2018
The virtual product placement market is getting crowded, with Google, among other ...
- Oath Debuts Programmatic Audio Ads, Metrics
Data & Programmatic Insider, Laurie Sullivan - Monday, November 12, 2018
Oath on Monday announced the ability to buy and manage digital aud ...
- Southwest's 'Story' Campaign Optimizes Targeting Strategies
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The videos show the back stories of each traveler before they a ...
- In A Trillion-Dollar Industry, The Answer Is Zero
MAD London, Carl Erik Kjaersgaard - Wednesday, October 24, 2018
Zero-based marketing is gaining traction now that AI can monitor campaign R ...
- Hey Marketers: Oracle Now Analyzes Real-Time Motion
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 22, 2018
Oracle released technology on Monday that analyzes data based on past a ...
- Best Buy's Customer Experience And The Art & Science Equation
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
In real time, still so much of what the company can ...
- Adobe, Microsoft, SAP Launch Open Data Initiative
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 24, 2018
The goal is to eliminate the data silo, provide a single vi ...