Everything wasn’t so great in programmatic
Cause ad tech went as far as it could go
They went and built an ecosystem few could understand
They filled it with ads so fat, nobody wanted to see
Everything’s like a maze in programmatic
The value’s nil no matter where you turn
They serve the ads all day
But only some could be seen
Yet those folks who viewed
Turned off the ads real fast
You could click the ads all day
And still no one would buy
Cause not much really worked in programmatic
But now everything’s working well in programmatic
The marketers, at last, are taking charge
Transparency is working really great for them
They now know where all their money’s being spent
They realize all those tracking tags don’t get them very much
And by slimming down the ads, they hope they won’t get blocked
Another reason for their joy is traffic that’s not sourced
Yes, everything’s working better for them now
Cause maybe programmatic can finally sell some stuff.
Rodgers and Hammerstein are turning over in their graves.