- WPP, Unilever Invest $15 Million In Celtra
Digital News Daily, Philip Rosenstein - Thursday, June 22, 2017
Celtra announced a $15 million investment led by WPP and Unilever Ventur ...
- Ooyala Taps Nikzad To Lead Company Operations As COO
Digital News Daily, Philip Rosenstein - Wednesday, June 21, 2017
Ooyala announced on Tuesday the hire of Mike Nikzad to serve ...
- Media iQ AiQx Platform Incorporates Adbrain Cross-Device Data In New Iteration
Digital News Daily, Philip Rosenstein - Tuesday, June 20, 2017
Media iQ's programmatic-first insight and planning tool AiQx now includes offers ...
- Where In The World Is My Digital Consumer?
RTBlog, Philip Rosenstein - Monday, June 19, 2017
From a digital and brick-and-mortar perspective, overlaying first-party data with accurate a ...
- What Marketers Can Learn From The NBA Finals
Marketing: Sports, Kurt Abrahamson - Friday, June 16, 2017
No industry needs to leverage real-time marketing quite like sports, an indust ...
- Google, Smaato Partnership Opens To 100+ DoubleClick Publishers
Digital News Daily, Philip Rosenstein - Thursday, June 15, 2017
After a successful beta integration with Google's DoubleClick Exchange Bidding (EB) progra ...
- Voice, AI, Mobile Dominate Search As IoT Hits $800B In 2017
Performance Marketing Insider, Laurie Sullivan - Thursday, June 15, 2017
Marketers are not preparing for a world where mobile, voice and loc ...
- Centro Adds Targeting Functions To DSP Through Existing ComScore, DoubleVerify Deals
Digital News Daily, Philip Rosenstein - Wednesday, June 14, 2017
Marketers can now target audiences based on page-level demographic data, predicted viewabili ...
- Acast Launches Programmatic Audio-First Marketplace
Digital News Daily, Philip Rosenstein - Monday, June 12, 2017
Acast, which develops technology infrastructure for digital audio formats, on Monday debut ...
- Google Developer Challenge For Assistant Apps Open Until September
Performance Marketing Insider, Laurie Sullivan - Monday, June 12, 2017
The first-place winner gets a trip to Google's headquarters, tickets to Goog ...
- Fake News Is Serious Problem For Supply Side, Too
RTBlog, Philip Rosenstein - Monday, June 12, 2017
Fake news, with its tangible effect on our society and general worldvie ...
- The Ad Industry Has 'Poisoned' Programmatic
Around the Net In Digital, Tobi Elkin - Thursday, June 8, 2017
Speaking at the Mumbrella360 conference, Scott Hagedorn, global CEO of Hearts &am ...
- PulsePoint Launches Content Platform With AI Capabilities
Digital News Daily, Tobi Elkin - Wednesday, June 7, 2017
Programmatic ad platform PulsePoint on Wednesday launched Story by PulsePoint, a n ...
- Knotch, JP Morgan Will Take Transparency To Main Stage At Cannes
Data & Programmatic Insider, Laurie Sullivan - Monday, June 5, 2017
The truth from transparency and real-time data will set marketers free fr ...
- The Mobile, Virtual, 360-Degree Future Of Header Bidding
RTBlog, Philip Rosenstein - Monday, June 5, 2017
The emergence of header bidding, particularly the server-to-server variety, has minimized laten ...
- SourceMedia Unveils New Outstream Video Ad Formats
Real-Time Daily, Philip Rosenstein - Thursday, June 1, 2017
SourceMedia has continued its digital reinvention in 2017 with the launch ...
- Unleashing The Power Of Programmatic Advertising Needs The Right Art, Science
Search & Performance Marketing Daily, Tim Waddell - Thursday, June 1, 2017
One factor driving the success of programmatic is the ability to sele ...
- Facebook Expands Location-Data Partnership With Factual
Real-Time Daily, Philip Rosenstein - Wednesday, May 31, 2017
Facebook is expanding its Global Places partnership with Factual, the location da ...
- Red Bull, AT&T Connecting 1 Million Beverage Coolers
Connected Thinking, Chuck Martin - Monday, May 29, 2017
Beverage coolers are getting connected. A lot of coolers. Around a milli ...
- Centro Adds 1,000+ Private Marketplace Deals To Its DSP
Real-Time Daily, Philip Rosenstein - Tuesday, May 30, 2017
Centro, the digital advertising software provider, has announced the launch of ...
- Study Shows 3% Of Sources Cause 68% Of Ad Fraud
Real-Time Daily, Tobi Elkin - Thursday, May 25, 2017
A new study by fraud detection company Fraudlogix finds that a majori ...
- Ad-Tech Product And Partnership News: Week Of May 22
Real-Time Daily, Philip Rosenstein - Friday, May 26, 2017
Cuebiq, TabMo, Datorama and Eyeota were among the ad-tech firms making ne ...
- Addressing The Challenge Of Addressable TV
RTBlog, Tobi Elkin - Friday, May 26, 2017
Marketers face challenges in understanding which data they should use to he ...
- Affiliate Marketers Gain Cross-Border Payment Partnership
SearchBlog, Laurie Sullivan - Friday, May 26, 2017
Brian Littleton, CEO of 17-year-old ShareASale, expects the deal to improve t ...
- Google Wants More Advertiser Dollars
Around the Net in Real-Time, Tobi Elkin - Thursday, May 25, 2017
Google announced new products and services that it hopes will encourage markete ...
- Samba TV, SpotX Partner To Enhance Connected TV Audience Segmentation
Real-Time Daily, Philip Rosenstein - Thursday, May 25, 2017
Samba TV, a provider of audience-based advertising insights, has partnered with vid ...
- New Report Estimates 10% Decline In Losses Due To Ad Fraud
RTBlog, Tobi Elkin - Thursday, May 25, 2017
Could it be that ad fraud is declining? A new report ...
- Taboola Launches News Feed
Real-Time Daily, Tobi Elkin - Wednesday, May 24, 2017
Taking a page from the social media giants, Taboola launched a fe ...
- PubMatic Extends Prebid.js With Hybrid Client- and Server-Side Wrapper
Real-Time Daily, Tobi Elkin - Wednesday, May 24, 2017
Aiming to help publishers improve monetization, PubMatic expanded upon open-source container scri ...
- Programmatic/Ad-Tech Vet Ari Buchalter Named Intersection CEO
Real-Time Daily, Tobi Elkin - Tuesday, May 23, 2017
Ari Buchalter, former COO and President of MediaMath, has been named C ...